comunicacion virtual
Degree in Experiential and Virtual Communication*

Degree in Experiential and Virtual Communication (180 ECTS)*

*Verification pending

Academic Area





180 ECTS




On-site classes / Online

Student profile

Students should be interested in communication and have previous studies in this field, preferably in 3D animation, videogames and interactive environments

Admission and enrolment

Enrolment application via website, sending of the documents and formalisation of admission at the University.

calendar and timetables

Academic Calendar

Class Timetable

Creating, designing and producing technological projects

Why study at the UAO CEU?

1. Professional competence

This is a leading degree in strategic knowledge management that provides students with a very high level of professional competence and an excellent handling of technological tools, by combining theoretical knowledge and practical project development.

2. Creating, designing and producing

The Degree in Experiential and Virtual Communication teaches how to create, design and produce different kinds of technological projects, such as virtual reality, augmented reality, video mapping and e-commerce, among others. Not only is this knowledge theoretical, but students can also learn how to use adequate software to produce them. Overall, it is an all-round degree.

3. Methodology and modality

The teaching model is based on theoretical and customised formation that allows students to bind theoretical knowledge and professional praxis. The degree can either be attended in person or be followed through the online modality.

4. In the forefront of technology

Our facilities are especially adapted to new technologies, and they have its own experiential research lab.

5. Collaboration agreement

The degree has the support of institutions that focus on technological research, such as Obicex Foundation. This organisation fosters teaching and investigation in all areas of experiential communication.

6. Competence program

CEU ePlus Program is being included —and specifically tailored— to every degree. The program starts in the first year in order to work on the most demanded competences in the job market. Moreover, customised coaching is always at disposal of the student.

Study plan

First year

  • FIntroduction to Experiential Communication                   
  • Theory of Information and Communication                       
  • Principles of Marketing                       
  • Philosophical Thinking of Communication and Science Fiction           
  • Introduction to Virtual Reality                             
  • Optional Module
  • Digital Narratives and Experiential Communication
  • Psychology of Applied Perception to Experiential Communication              
  • Marketing and Digital Communication                       
  • Introduction to Augmented Reality                           
  • Development of Digital Experiential Skills I. 2D and 3D Animation           
  • Optional Module

Second year

  • Experiential Communication in Social Networks and Virtual Communities
  • Innovation and Emerging Technologies                       
  • E-Commerce                               
  • Digital Entertainment and Leisure                           
  • Creative Thinking Techniques                            
  • Optional Module
  • Digital Economy in Experiential Communication                   
  • Big Data                                   
  • Design of Experiential Communication Strategies for Enterprises
  • Development of Digital Experiential Skills II. Virtual Reality               
  • Interaction and Interface Design                           
  • Optional Module

Third year

  • Legal Framework of Experiential Communication               
  • Experiential Communication Entrepreneurship and Business           
  • Development of Digital Experiential Skills III. Augmented Reality               
  • Social Responsibility in Experiential Communication                       
  • Production of an Experiential Communication Project
  • Bachelor Thesis                               
  • Internship    

Optional modules

  • Video games and Serious Games in Experiential Communication           
  • Gamification                               
  • Digital Humanities. Philosophy and Thinking                     
  • Creativity and Digital Innovation                           
  • Experiential Commercial Presentations                        
  • Technological Innovation in Industry and Trading                
  • Design, Drawing and 3D Modelling for Animation

Careers and internships


Students who obtain the official title of graduate in Experiential and Virtual Communication from Abat Oliba CEU University can pursue careers in the following areas:

  • Head manager in a technological communication company
  • Project manager of virtual and augmented reality technological projects
  • Videogames producer, creator and developer
  • Producer of virtual and augmented reality projects
  • Creation of technological prototypes and Internet of things
  • Social media influencer
  • Technological events promoter
  • Innovation manager
  • Gamification specialist


In the final year of the degree course, students undertake a mandatory work placement in companies, offices or institutions in their preferred area of practice.

These practical training programmes are included in the study plans, and enable the student to apply and complement the knowledge they have acquired during their academic training, ensuring that they acquire professional competences that will assist them when they enter employment in the future. The group of activities that the student will develop in this programme will be jointly agreed between the company’s tutor and the Work Placement and Employment Service coordinator, who is in charge of the practicum.

The student will also have an academic tutor who will monitor and evaluate the internships to ensure that the students get the maximum use of their time at the organisation.
Please visit the Work Placement and Employment Service section for more information.

  • list of companies

Prices and scholarships



Online modality: €5 955


You will be able to do the place reservation at the Abat Oliba CEU University, which guarantees a place in the degree while awaiting approval of the Selectivitat or other access requirements, carrying out the payment of €1,500 which will be discounted from the total price of the course.


Once you have made a reservation, the payment of the rest of the registration fee can be carried out in one of the following methods:

Single payment

This method involves a 3% discount on the enrolment fees.

Instalment payment

Of the enrolment fee in four instalments per year.

Monthly payment

10 instalments with special financing at 0% interest with Banc Sabadell (Check opening charges).

Other payment methods

With Banco Santander, "la Caixa", Catalunya Caixa, BBVA and Banc Sabadell. This method also involves a 3% discount on the enrolment fees.


Please contact the Information Service if you want us to offer you a personalised economic plan.
Tel. +34 932 53 72 00

Quality and regulations


Students should be interested in communication and have previous studies in this field, preferably in 3D animation, videogames and interactive environments.

It is also aimed at students who want to redirect their career towards these technological areas provided they have the admission requirements.


  • Empower students with expertise in creating and producing augmented and virtual reality projects.
  • Provide the necessary skills to join the labour market with an approach that best suits their needs and interests.
  • Strengthen specific knowledge that helps students acquire skills to fulfil functional needs as well as aesthetics and techniques that need to be considered when designing experiential and virtual or augmented reality projects.
  • Train students in competences that involve a constant personal improvement, so that they contribute to build up a better society in a skilful and honest way.