🎓 Degree in Advertising and PR + Journalism | Universitat Abat Oliba CEU

The degree in Advertising and PR + Journalism from the Abat Oliba CEU University includes internships in the best agencies. Employability rate of 97%.

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Double degree in Advertising and Public Relations + Journalism
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Course title

Double Degree in Advertising and Public Relations + Journalism

Academic field

Communication

Duration

5 years

Credits

360 ECTS

Employability

90.9 % (AQU employability survey 2017)

International programmes

International Experience Canterbury Christ Church University

Student profile

Students must be interested in the general information, corporate communication and management of organisations. They must also have great linguistic skills and be natural writers.

Admission and enrolment

Application is via the website and documentation and enrolment formalisation is at the University.

Calendar and timetable

Academic calendar

 

Timetable
Double Degree in ADVERTISING AND PUBLIC RELATIONS + JOURNALISM
 

90.9% of our students find work after finishing their studies

Why UAO CEU?

1. Employability and job quality 

90.9% of our Advertising and Public Relations students find a job upon finishing their studies. 100% of our Journalism students find work after finishing their studies, 12 percentage points above the average for Catalan universities (AQU employability survey 2017).

2. Course satisfaction 

75% of our students are satisfied with their communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

3. Double qualification

The Double Degree in Advertising and Public Relations + Journalism lasts for five years. It puts a heavy focus on the English language and allows students to work in a highly competitive, demanding environment while guaranteeing success. Students have an integrated course structure that offers crucial knowledge and transmits the most common experiences that communication professionals are faced with.

4. International programmes

International experience Canterbury Christ Church University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

5. Learn by doing

A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

‱ Real experience: real experiences with the media and businesses from the sector.
‱ Editing of Aula News: students from the Degree in Journalism will manage the editing of this new online university newspaper.

6. Applied knowledge

The incorporation of dynamics inside and outside of the classroom help students to develop the skills necessary for their career.

‱ Digital Communication Week: conferences, meetings and debates on current questions about new technologies with experts who are leading the digital revolution.
‱ GoliAds UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for both advertising agencies and the Journalism students themselves.
‱ UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

7. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.

8. Progressive International Development

A new plan that encourages communication students to think internationally from their first year to their fourth.

1: Students will get experience interacting and researching online with universities in Canada, Germany, the UK and the USA
2: We'll also explore global communication through brief stays in Germany, England and other European countries. We offer an experience in the European Union, (Brussels) or in UNESCO (Geneva).
3: We prepare students for the international market with the Communication Lab Experience, an extraordinary stay in one of our collaborating universities in Canada and the USA
4: We broaden students' horizons through the Erasmus programme or through semester-long stays in our partner universities in Europe and America.

9. Innovation Lab

New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab.

 

Course structure

1st year

  • Information and Communication Theory
  • Anthropology
  • Language I
  • Introduction to Corporate Public Relations
  • Introduction to Advertising
  • Language II
  • History and Society
  • Sociology
  • Political Science

2nd year

  • Introduction to Marketing
  • Marketing and Communication
  • Statistics for Communicators
  • Oral and Written Skills
  • Introduction to Radio Communication
  • Photography
  • Social Research Techniques
  • Advertising Writing
  • Introduction to Televisual Communication
  • The Legal Framework for Advertising
  • The Economics and Business of Advertising
  • Graphic Design
  • Rhetoric
  • Literature
  • Cinema and Culture

 

3rd year

  • Elements of Social Doctrine
  • Advertising and Social Doctrine
  • Creation and Production in Television
  • Advertising Communication Technology I
  • Advertising Communication Technology II
  • Creation and Production in Radio
  • Strategic Marketing
  • Marketing Information Systems
  • Institutional and Corporate Communication
  • Creative Direction
  • Art Direction
  • Communication Media
  • Journalistic Genres
  • Journalistic Workshop
  • History of Journalism in Spain
  • General History of Journalism

 

4th year

  • Political Communication and Propaganda
  • General Ethics
  • Professional Ethics
  • Brand Creation and Management
  • Advertising Media Planning
  • Below-the-Line Techniques
  • Below-the-Line Strategies
  • Event Management and Protocol
  • Internship (Advertising and Public Relations)
  • Final Degree Dissertation (Advertising and Public Relations)
  • Technological Innovations in Journalism
  • Public Opinion

 

5th year

  • Media System Analysis
  • Specialised Journalism I
  • Specialised Journalism II
  • Information Enterprise
  • The Right to Information
  • Multimedia Journalism
  • Institutional and Corporate Communication
  • Internship (Journalism)
  • Final Degree Dissertation (Journalism)

 

 

Careers and internships

CAREER OPPORTUNITIES

Students who earn the Official Double Degree in Advertising and Public Relations + Journalism from Abat Oliba CEU University can pursue their careers in the following areas:

  • Organisational communication management
  • Communication, advertising and public relations management consultancy
  • Strategic creativity and design
  • Public relations and event management
  • Social network management
  • Press and communication offices for public institutions, private companies, associations and NGOs
  • Newspapers, general and specialist magazines, news agencies
  • Audiovisual and digital journalism
  • Digital publication and internet portal editing

INTERNSHIPS

In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

 
  • List of companies
    PDF
  • Further information and contact

International outlook 

INTERNATIONAL AGREEMENTS

ADVERTISING

ARGENTINA

UniversityPlacesUniversity CodeLanguage Requirements
Universidad CatĂłlica de Argentina4*AR UCASpanish
Universidad Fasta2*AR UFASTASpanish

BRAZIL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade de Ribeirao Preto2*BR UNAERPPortuguese

CHILE

UniversityPlacesUniversity CodeLanguage Requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad del Desarrollo1*CL UDDSpanish

FRANCE

UniversityPlacesUniversity CodeLanguage Requirements
Institut de Philosophie Comparée (IPC)1F PARIS350French B2
Toulouse Catholic University4F TOULOUSE09French B2/English B2

IRELAND

UniversityPlacesUniversity CodeLanguage Requirements
Maynooth University4*IRL MAYNOOTH01English B2

ITALY

UniversityPlacesUniversity CodeLanguage Requirements
UniversitĂ  Cattolica del Sacro Cuore6I MILANO03Italian B1+/English TOEFL 79 o IELTS 6.0
UniversitĂ  Suor Orsola Benincasa6I NAPOLI04Italian B1
Libera UniversitĂ  Maria Assunta LUMSA10I ROMA04Italian B1/English B1
UniversitĂ  Europea di Roma2I ROMA23Italian B1

MEXICO

UniversityPlacesUniversity CodeLanguage Requirements
Universidad AnĂĄhuac MĂ©xico Norte4*MX UAMNSpanish/TOEFL 89 o IELTS 7.0
Universidad AnĂĄhuac MĂ©xico Sur2*MX UAMSSpanish
Universidad Panamericana3*MX UPSpanish
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

UniversityPlacesUniversity CodeLanguage Requirements
Universidad de Piura2*PE UDEPSpanish
Universidad CatĂłlica San Pablo1*PE UCSPSpanish

PORTUGAL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade Catolica de Lisboa (Lisbon)5P LISBOA01Portuguese A2/English B2

POLAND

UniversityPlacesUniversity CodeLanguage Requirements
Jesuit University Ignatianum in Krakow2*PL KRAKOW19Polish B2/English B2
University of Warsaw2PL WARSZAW01Polish B2/English B2

UNITED STATES

UniversityPlacesUniversity CodeLanguage Requirements
Catholic University of America10*US CUATOEFL 80 (IBT)
Florida International University3*US FIUTOEFL 550 (PBT)/ 80 (iBT)/IELTS 6.5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
University of the Incarnate World2*US UIWTOEFL iBT 79/Cambridge English Advanced Certificate in Advanced English (CAE) C1/ TOEIC 650/ IELTS 6.5

JOURNALISM

ARGENTINA

UniversityPlacesUniversity CodeLanguage Requirements
Universidad CatĂłlica de Argentina2*AR UCASpanish
Universidad CatĂłlica de la Plata1*AR UCALPSpanish
Universidad Fasta2*AR UFASTASpanish

BELGIUM

UniversityPlacesUniversity CodeLanguage Requirements
ISC Saint Louis2B BRUXEL86French B1
Artevelde Hogeschool (Gent)2B GENT39English B1
PXL University College2B HASSELT22English B1/Dutch B2
Howest Hogeschool1B KORTRIJ03English B2/Dutch B2
Thomas More University College2B MECHELE14English B2

BRAZIL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade de Ribeirao Preto2*BR UNAERPPortuguese

CANADA

UniversityPlacesUniversity CodeLanguage Requirements
Centennial College4*CAN CCTOEFL 88

CHILE

UniversityPlacesUniversity CodeLanguage Requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad de Santo TomĂĄs5*CL USTSpanish
Universidad del Desarrollo1*CL UDDSpanish

GERMANY

UniversityPlacesUniversity CodeLanguage Requirements
Rheinische Friedrich-Wilhelms-UniversitÀt Bonn2D BONN01German A2/English not specified
University of Technology in Dresden2D DRESDEN02English B1/German B1
Catholic University of EichstÀtt2D EICHSTA01English B2/German B1
Zeppelin University (Friedrichshafen)2D FRIEDRI02English B2/German B2
Ilmenau University of Technology2D ILMENAU01German B2/English B2/C1
Johannes Gutenberg - UniversitÀt Mainz2D MAINZ01German B1/English B1

DENMARK

UniversityPlacesUniversity CodeLanguage Requirements
Danish School of Media and Journalism2DK ARHUS10English C1/Danish C1
Roskilde Universitet2DK ROSKILD01English B2/Danish B2

FRANCE

UniversityPlacesUniversity CodeLanguage Requirements
Toulouse Catholic University4*F TOULOUSE09French B2/English B2
Université François-Rabelais1F TOURS01French B2

ITALY

UniversityPlacesUniversity CodeLanguage Requirements
UniversitĂ  degli Studi del Molise1I CAMPOBA01Italian A2
Libera UniversitĂ  di Lingue e Comunicazione IULM3*I MILANO05Italian A2
UniversitĂ  Suor Orsola Benincasa2I NAPOLI04Italian B1
Libera UniversitĂ  Maria Assunta LUMSA2I ROMA04Italian B1/English B1

NORWAY

UniversityPlacesUniversity CodeLanguage Requirements
Volda University College2N VOLDA01Norwegian A2/English B2

MEXICO

UniversityPlacesUniversity CodeLanguage Requirements
Instituto TecnolĂłgico de Monterrey3*MX ITESMSpanish
Universidad AnĂĄhuac del Norte4*MX UAMNTOEFL 89/IELTS 7.0
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

UniversityPlacesUniversity CodeLanguage Requirements
Universidad de Piura2*PE UDEPTOEFL 70

PORTUGAL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade da Beira Interior (Covilha)1P COVILHA01Portuguese B1
Universidade Catolica de Lisboa PERIODISMO/PSICOLOGÍA2P LISBOA01Portuguese A2/English B2
Instituto Politecnico de Lisboa - ESCS4P LISBOA05Portuguese B1/English B1
ISCEM - Instituto Superior de Comunicaçao Empresarial1P LISBOA58Portuguese B2/English B2

POLAND

UniversityPlacesUniversity CodeLanguage Requirements
Jesuit University Ignatianum in Krakow2*PL KRAKOW19Polish B2/English B2
John Paul II Catholic University of Lublin1PL LUBLIN02Polish B1/English B2

UNITED KINGDOM

UniversityPlacesUniversity CodeLanguage Requirements
Canterbury Christ Church University4UK CANTERB03English B2
University of Glasgow Caledonian2UK GLASGOW08English C1 (Consult GCU certificates)
University of Cumbria4UK LANCAST02IELTS 6.0
Sheffield Hallam University2UK SHEFFIE02English B2/IELTS 6.0

UNITED STATES

UniversityPlacesUniversity CodeLanguage Requirements
Benedictine College2US BCTOEFL/IELTS
Florida International University2*US FIUTOEFL 550 (PBT)/ 80 (iBT)/IELTS 6.5
Manhattan College3US MCTOEFL 80 (iBT)/550 (PBT)
Marylhurst University2US MHUTOEFL 79 (iBT)/IELTS 6.5
Texas A&M University2*US TAMUTOEFL 80
University of Arkansas Little Rock2US UALRTOEFL 71 (iBT)/525 (PBT)- IELTS 6
University of the Incarnate Word2US UIWTOEFL 79 (iBT)/CAE (C1)/ TOEIC 650/ IELTS 6.5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Whitewater University2*US UWWTOEFL 500 (pBT)/61 (iBT)/ IELTS 5.5
Western Kentucky University2*US WKUTOEFL 65 (iBT)/500 (pBT)/ IELTS 5.5


 
*: Places are split between different courses.

Fees and funding

TOTAL COST 1ST YEAR

€9,945

RESERVING YOUR PLACE

You can reserve your place at Abat Oliba CEU University by paying €1,500 (discounted from the total cost of the course). This guarantees your place while you complete other entry requirements.

PAYMENT METHODS

Once the place has been reserved, the remaining amount can be paid in the following ways:

  • Single payment

    The single payment method features a 3% enrolment discount.

  • Payment in instalments

    In 5 instalments per academic year.

 

  • Monthly payment

    In 0 instalments with special-offer 0% interest, no arrangement fee financing. These also include a 3% enrolment discount.

  • Financing agreements

    With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also include a 3% enrolment discount.

MORE INFORMATION

Please contact the Information Service to arrange personalised economic plans.
Tel. +34 932 53 72 00
futurosalumnos@uao.es

Quality and regulation

ADMISSION PROFILE

Students must be interested in aspects related to the inner workings and management of institutional and corporate communication. They must be skilled at understanding the different communication, advertising and public relations models that organisations use to analyse and diagnose problems and suggest solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution. 

Knowledge of another language (preferably English) is desired and required, as is a flair for creativity in communications and advertising in the widest sense.

OBJECTIVES

  • To be able to express themselves clearly and precisely, to transmit information effectively.
  • To have a detailed understanding of techniques to look for, identify, gather and process information and to know how to apply them to work with sources and generate information that reflects the current state of affairs and gives it meaning.
  • To understand and critically evaluate the present to be able to communicate events as accurately as possible, as well as having a cultural and historical framework to contextualise and explain precedents, causes or foreseeable consequences.
  • To take control of IT projects, coordinate journalistic teams and direct media.
  • To have sufficient knowledge of the most relevant concepts, categories, theories and aspects of the different branches of research in information communication.
  • To be an all-round journalist who bears in mind the social responsibility of media when working.
  • To understand the different techniques for research and analysis of communication, advertising and public relations
  • To understand the management techniques of the business world and the departments of communication, advertising and public relations
  • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
  • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
  • To understand creation and production methods and processes for different kinds of communication
  • To understand the ethics, professional and humanist code as well as the legal system

DEGREE SKILLS

REGULATIONS FOR CONTINUATION OF STUDIES

ACTION PLAN FOR TUTORS