🎓 Degree in Advertising and PR + Journalism | Universitat Abat Oliba CEU

The degree in Advertising and PR + Journalism from the Abat Oliba CEU University includes internships in the best agencies. Employability rate of 97%.

Double degree in Advertising and Public Relations + Journalism
request information

Double degree in Advertising and Public Relations + Journalism

Academic Area





360 ECTS


97% (AQU's Work Placement Survey 2014)

Professional development

Competences program CEU ePlus

Student profile

The students must be interested in issues related to how institutional and corporate communications work within organisations, and how these are managed. They must also have good writing and oral skills.

Admission and Enrolment

Enrolment application via website, sending of the documents and formalisation of admission at the University.

Calendar and timetables

Academic Calendar


Class Timetable

97% of our students find a job after the completion of their studies.

Why study at the UAO CEU?

1. Employability

97% of our students find a job after the completion of their studies, that is 11 percentage points above the Catalan universities average (Work placement Survey AQU 2014).

2. Professionals with a global vision
The double degree in Advertising and Public Relations + Journalism lasts for five years, and is a clear bet for the English language and allows the student to work in a communicative environment, highly competitive and demanding with guarantees of success. The students has a study plan integrated that provides basic knowledge and transmits the most common experiences that he or she is going to find in the professional practice of communication.
3. Methodology

Teaching model based on the practical and individualised training that allows to link the  theoretical knowledge to professional practice, by means of real internships, workshops and practical seminars grounded on these three bases: marketing, creativity and new technologies.

4. Applied knowledge

Our students organise every year the GoliADs UAO CEU Awards gala, which haven become a model for Advertising agencies.

5. Competences program CEU ePlus

The CEU ePlus competence program is incorporated in every degree since the very first year, in order to work on the specific most demanded competences in the labour market for every degree. In addition, the students always have at their disposal the possibility to make an individual coaching procedure.

6. Facilities

The Audiovisual Service of the University comprehends all the facilities, infrastructures, and fixed and mobile equipment necessary for the teaching activity (television studio, sound system studio, photography studio, radio studio, etc.).

7. Internationalisation

We offer the possibility to carry out international stays or internships in the best universities of Europe, America and Oceania.


Study plan

1st Course

  • Information and Communication Theory
  • Anthropology
  • Language I
  • Fundamentals of Business Public Relations
  • Fundamentals of Advertising
  • Language II
  • History and Society
  • Sociology
  • Political Science

2nd Course

  • Principles of marketing
  • Marketing and Communication
  • Statistics for Communicators
  • Oral and Written Expression
  • Fundamentals of Radio Communication
  • Photography
  • Techniques of Social Research
  • Copywriting
  • Fundamentals of Television Communication
  • Legal Framework of the Advertising Activity
  • Economical and Business Environment of Advertising
  • Graphic Design
  • Rhetorics
  • Literature
  • Cinema and Culture


3rd Course

  • Social Doctrine of the Church
  • Advertising and Social Doctrine
  • Creation and Production in Television
  • Advertising Communication Technology I
  • Advertising Communication Technology II
  • Creation and Production in Radio
  • Strategic Marketing
  • Marketing Information Systems
  • Institutional and Corporate Communication
  • Creative Direction
  • Art Direction
  • Communication Media
  • Journalistic Genres
  • Journalistic Workshop
  • History of Journalism in Spain
  • General History of Journalism


4th Course

  • Communication and Political Propaganda
  • General Ethics
  • Professional Ethics
  • Brand Creation and Management
  • Advertising Media Planning
  • Below The Line Techniques
  • Below The Line Strategies
  • Event and Protocol Management
  • Practicum (Advertising and PR)
  • Bachelor Thesis (Advertising and PR)
  • Technological Innovations in Journalism
  • Public Opinion


5th Course

  • Media System Analysis
  • Specialised Journalism I
  • Specialised Journalism II
  • Information Enterprise
  • Right to the Information
  • Multimedia Journalism
  • Institutional and Corporate Communication
  • Practicum (Journalism)
  • Bachelor Thesis (Journalism)

Careers and internships


Students who obtain the official title "graduate in Advertising and Public Relations + Journalism from the Abat Oliba CEU University" can pursue careers in the following areas:

  • Account planner
  • Corporate Communication Manager
  • DirCom
  • Researcher and Consultant
  • Strategic Advertising and Public Relations Consultant
  • Communication Strategies on the Internet
  • Naming & branding
  • Creative Director


In the final year of the degree course, students undertake a mandatory work placement in companies, offices or institutions in their preferred area of practice.
These practical training programmes are included in the study plans, and enable the student to apply and complement the knowledge they have acquired during their academic training, ensuring that they acquire professional competences that will assist them when they enter employment in the future. The group of activities that the student will develop in this programme will be jointly agreed between the company’s tutor and the Work Placement and Employment Service coordinator, who is in charge of the practicum.

The student will also have an academic tutor who will monitor and evaluate the internships to ensure that the students get the maximum use of their time at the organisation.
Please visit the Work Placement and Employment Service section for more information.

  • list of companies




universityplacesCod.Universitylanguage requirements
Universidad CatĂłlica de Argentina2*AR UCASpanish
Universidad CatĂłlica de la Plata1*AR UCALPSpanish
Universidad Fasta2*AR UFASTASpanish


universityplacesCod.Universitylanguage requirements
Artevelde Hogeschool (Gent)2B GENT39English B1
PXL University College2B HASSELT22English B1/ Dutch B2
Howest Hogeschool1B KORTRIJ03English B2/Dutch B2


universityplacesCod.Universitylanguage requirements
Universidade de Ribeirao Preto2*BR UNAERPPortugués


universityplacesCod.Universitylanguage requirements
Centennial College4*CAN CCTOEFL 80


universityplacesCod.Universitylanguage requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad de Santo TomĂĄs5*CL USTSpanish
Universidad del Desarrollo1*CL UDDSpanish


universityplacesCod.Universitylanguage requirements
Toulouse Catholic University4*F TOULOUSE09French B2/English B2
Université François-Rabelais1F TOURS01French B2


universityplacesCod.Universitylanguage requirements
UniversitĂ  Cattolica del Sacro Cuore6*I MILANO03Italian B1+/English TOEFL 79/IELTS 6.0
Libera UniversitĂ  di Lingue e Comunicazione IULM3*I MILANO05Italian A2


universityplacesCod.Universitylanguage requirements
Instituto TecnolĂłgico de Monterrey3*MX ITESMSpanish
Universidad AnĂĄhuac del Norte4*MX UAMNTOEFL 89/ IELTS 7.0
Universidad del Valle de Atemajac1*MX UNIVASpanish


universityplacesCod.Universitylanguage requirements
Universidad de Piura2*PE UDEPTOEFL 70


universityplacesCod.Universitylanguage requirements


universityplacesCod.Universitylanguage requirements
Florida International University2*US FIUTOEFL 550 (PBT)/ 80 (IBT)/ IELTS: 6,5
Texas A&M University2*US TAMUTOEFL 80
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/ IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
Western Kentucky University2*US WKUTOEFL 65 (iBT)/500 (PBT) / IELTS 5.5


*: Les places es reparteixen entre les diferents carreres.

Prices and scholarships




You will be able to do the place reservation at the Abat Oliba CEU University, which guarantees a place in the degree while awaiting approval of the Selectivitat or other access requirements, carrying out the payment of €1,500 which will be discounted from the total price of the course.


Once you have made a reservation, the payment of the rest of the registration fee can be carried out in one of the following methods:

single payment

This method involves a 3% discount on the enrolment fees.

instalment payment

Of the enrolment fee in four instalments per year.

monthly payment

10 instalments with special financing at 0% interest with Banc Sabadell (Check opening charges).

other payment methods

With Banco Santander, "la Caixa", Catalunya Caixa, BBVA and Banc Sabadell. This method also involves a 3% discount on the enrolment fees.


Please contact the Information Service if you want us to offer you a personalised economic plan.
Tel. +34 932 53 72 00

Quality and regulations


The students must be interested in issues related to how institutional and corporate communications work within organisations, and how these are managed. The student must also have a flair for different communication, advertising and public relations models present within organisations, and must be able to analyse issues, identify problems and propose solutions; They must be able to analyse and summarise information and work as part of a group, as well as to understand and abstract information. They must be expressive, sociable, open-minded and have a view on how the world may develop in the future.

The students must also be proficient in another language (preferably English), and have a creative flair in the wider sense in communications and advertising.


  • Being able to express themselves with clarity and precision, in order to convey information in an efficient manner.
  • Having in-depth knowledge of searching for, identifying, collating and dealing with information, and how to use this in order to work with sources and develop information that reflects and gives meaning to current affairs.
  • Having knowledge of and being capable of critically evaluating the present, in order to communicate events in line with the truth. Having a cultural and historical framework that enables these events to be put into perspective, explaining the background and causes or foreseeable consequences.
  • Taking responsibility for information projects, coordinating journalism teams or managing the media.
  • Having enough knowledge of concepts, categories, theories and the most relevant aspects of different branches of information-communication research.
  • Becoming a comprehensive journalist who takes social responsibility in the media into account when working within the professional information environment.
  • Having the knowledge of different research and analysis techniques in communications, advertising and public relations.
  • Having the knowledge of management techniques in global business and in communications, advertising and public relations departments.
  • Having the knowledge of the structure of media, audiences and buying thereof, as well as characteristics, types and issues.
  • Having the knowledge of marketing methods and techniques used in order to make strategic decisions regarding communications, advertising and public relations.
  • Having the knowledge of creation and production methods and processes for different media.
  • Having the knowledge of ethics (professional and individual) as well as the legal system regarding ethical practices.