🎓 Degree in Marketing & Commercial Management + Global Business | Universitat Abat Oliba CEU

The degree in Marketing and Commercial Management + Global Business from Abat Oliba CEU University prepares the students to perform strategic management and marketing tasks.

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Double degree in Mkt and Commercial Mgmt + Economics & Mgmt (International Business)
Course title

Double Degree in Marketing and Commercial Management + Economics and Management (International Business)*

*Mention in International Business

Academic field

Business and Economics

Duration

5 years

Credits

366 ECTS

Employability

92.9 % (AQU employability survey 2017)

International Programmes

CEU programme - Boston University

Student profile

Students should be interested in aspects of marketing and running and managing a business.

Admission and enrolment

Application is via the website and documentation and enrolment formalisation is at the University.

Calendar and timetable

Academic calendar

 

Timetable
MARKETING AND COMMERCIAL MANAGEMENT + ECONOMICS AND MANAGEMENT
 

Pioneers in marketing education in Catalonia

Why UAO CEU?

1. Employability and job quality

91.7% of our students find work after finishing their studies. 76.3% is the index of job quality that encompasses all aspects of job satisfaction, three points above average (AQU 2017).

2. Double qualification

Abat Oliba CEU University offers a methodology that allows students to combine two qualifications and gain two degrees in five years. This double degree instills a clear focus on the commercialisation of products and services, and a deep understanding of international business management.

As well as theoretical education, modules have an eminently practical focus. Graduates acquire a 360Âș vision of marketing and business that prepares them perfectly for a highly professionalised working world. They gain the key knowledge and skills necessary to work in high-responsibility positions in public and private companies. They can work on a national or international scale and will be able to take on any project related to marketing and business management with ease.

Permanent contact with the world of work and excellent teaching staff smooth students' entry into a highly competitive job market.

3. Digital Business Management

A new qualification included in our Business Management and Marketing and Commercial Management degrees to become an expert in the application of big data in the business world and leading digital marketing strategies.

4. Marketing Club

We are pioneers in marketing studies in Catalonia. We have always been at the cutting edge with the Annual Marketing Day organised together with the Barcelona Marketing Club (CMB).

5. International programmes

International Business Certificate Program CEU - Boston University: students have the possibility of studying this programme at Metropolitan College, Boston University, where they receive an international education linked to their studies of the Degree in Business Management.

6. Learn by doing

New teaching methodology inspired by the Learn by doing and Flipped classroom models. The student is at the centre of the teaching method and the classroom, generating professional experience.

Catalan business forum: a place to meet and debate topics from the business sector in Catalonia
University Stock Market Days: organised in conjunction with the Barcelona Stock Exchange
BCN Thinking Challenge: interuniversity hackathon organised by the Entrepreneurs Club
Bloomberg Platform: an integrated platform used by experts from the finance and economics worlds

7. Classroom entrepreneurship programme

UAO CEU focuses on an entrepreneurial spirit in all studies in the business field, through a number of activities, such as:

  • Female entrepreneurs workshop
  • Meetings between family business and entrepreneurship
  • Experiential entrepreneurship days
  • CEU Entrepreneurship Summer Camp

 

In addition, the Entrepreneurs Club, created by students, promotes other activities, such as the BCN Thinking Challenge, an entrepreneurship marathon with the participation of students from different universities and fields of knowledge, and professionals from different areas, who must solve an "entrepreneurship case" with a social goal.

8. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.


9. Progressive International Development

A new plan that encourages students to think internationally from their first year to their fourth.

1: Students will get experience interacting and researching online with universities in Germany and the UK.
2: We offer a first international experience with a short visit to one of our associated universities in Europe and offer the chance to attend events like BCN Thinking Challenge.
3: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities.
4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.).

10. Research

Chairs and research groups:

- The Chair on Charitable Economy
- The Chair on Family Business and Business Creation
- Employability, youth and social exclusion (EJES) investigation group
- Entrepreneurship, strategy and business competition research group (GREECE)

 

Careers and internships

CAREER OPPORTUNITIES

Students who earn the Official Double Degree in Marketing and Commercial Management + Economics and Management (International Business) from Abat Oliba CEU University can pursue their careers in the following areas:

  • Marketing and sales departments at companies and organisations
  • Sales management and consultancy: organisation and management of the sales force in an international company
  • International marketing management and consulting
  • International commercial distribution companies
  • International commercial research companies
  • Marketing and advertising companies: strategic national and international account management
  • Business management, especially in departments related to economics and international trade
  • Technical and managerial roles in national and international public institutions that deal with markets and international commerce
  • Higher-education teaching

INTERNSHIPS

In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

Durante el Ășltimo curso del grado se realizan las prĂĄcticas obligatorias en empresas, despachos o instituciones dentro del ĂĄrea que prefiera el alumno o alumna.

 
  • List of companies
    PDF
  • Further information and contact

International outlook 

INTERNATIONAL AGREEMENTS

ARGENTINA

UniversityPlacesUniversity CodeLanguage Requirements
Universidad CatĂłlica de Argentina2*AR UCASpanish
Universidad CatĂłlica de la Plata1*AR UCALPSpanish
Universidad Fasta2*AR UFASTASpanish

AUSTRIA

UniversityPlacesUniversity CodeLanguage Requirements
The University of Graz1A GRAZ01German B2/English B2
Kufstein University of Applied Sciences3A KUFSTEIN01English B2

BELGIUM

UniversityPlacesUniversity CodeLanguage Requirements
Artesis Plantijn University College Antwerp1B ANTWERP62English B2
EPHEC (Ecole Pratique des Hautes Etudes Commerciales)2B BRUXEL82French B2/English B2
Howest Hogeschool2B KORTRIJ03English B2/Dutch B2
Thomas More University College2B MECHELE14English B2

BRAZIL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade de Ribeirao Preto2*BR UNAERPPortuguese

CANADA

UniversityPlacesUniversity CodeLanguage Requirements
Centennial College4*CAN CCADE/MKT: TOEFL 80

CHILE

UniversityPlacesUniversity CodeLanguage Requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad de Santo TomĂĄs5*CL USTSpanish
Universidad del Desarrollo1*CL UDDSpanish

GERMANY

UniversityPlacesUniversity CodeLanguage Requirements
Augsburg Hochschule3D AUGSBUR02German B1/English B1
Zeppelin University (Friedrichshafen)4*D FRIEDRI01English B2/German B2
Fachhochschule Köln2D KOLN04English B1/German B1

FRANCE

UniversityPlacesUniversity CodeLanguage Requirements
Université Montesquieu - Bordeaux IV2F BORDEAU41French B1
ESDES Lyon Business School - Universite Catholique Lyon2F LYON10English B2/French B2
ESCE. École SupĂ©rieure du Commerce ExtĂ©rieur2F PARIS213English B2/French B2
Université Perpignan VIA DOMITIA2F PERPIGN01French B1
Toulouse Catholic University4*F TOULOUSE09French B2/English B2

HUNGARY

UniversityPlacesUniversity CodeLanguage Requirements
Corvinus University of Budapest2HU BUDAPES03English B2/Hungarian B2

ITALY

UniversityPlacesUniversity CodeLanguage Requirements
UniversitĂ  Politecnica delle Marche1I ANCONA01Italian A2/English A2
UniversitĂ  Cattolica del Sacro Cuore1I MILANO03Italian B1/English: TOEFL 79/IELTS 6.0
Libera UniversitĂ  di Lingue e Comunicazione IULM3*I MILANO05Italian A2

MEXICO

UniversityPlacesUniversity CodeLanguage Requirements
Instituto TecnolĂłgico de Monterrey3*MX ITESMSpanish
Universidad AnĂĄhuac del Norte4*MX UAMNTOEFL 89/IELTS 7.0
Universidad Panamericana3*MX UPSpanish
Universidad de la Vera Cruz2*MX UVCSpanish
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

UniversityPlacesUniversity CodeLanguage Requirements
Universidad de Piura2*PE UDEPTOEFL 70
Universidad CatĂłlica San Pablo1*PE UCSPSpanish

PORTUGAL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade Catolica de Lisboa ADE2P LISBOA01Portuguese A2/English B2
IADE1P LISBOA46English B2
Universidade LusĂłfona de Humanidades e Tecnologias1P LISBOA52Portuguese B2/English B2

POLAND

UniversityPlacesUniversity CodeLanguage Requirements
John Paul II Catholic University of Lublin1PL LUBLIN02Polish B1/English B2
Nicolaus Copernicus University1*PL TORUN01English B1
Lazarski University2*PL WARSZAW14English B2

SWEDEN

UniversityPlacesUniversity CodeLanguage Requirements
Kristianstad University2S KRISTIA01Swedish A2/English B1

RUSSIA

UniversityPlacesUniversity CodeLanguage Requirements
Lomonosov Moscow State University1RU MSURussian B2/English C1

FINLAND

UniversityPlacesUniversity CodeLanguage Requirements
Laurea University (Espoo)3SF VANTAA06English B2

UNITED KINGDOM

UniversityPlacesUniversity CodeLanguage Requirements
University of Glasgow Caledonian6UK GLASGOW08English C1 (Consult GCU certificates)
London South Bank University2UK LONDON066IELTS 6.0/TOEFL 550 (PBT)/213 (IBT) 80/CAE

UNITED STATES

UniversityPlacesUniversity CodeLanguage Requirements
Florida International University2*US FIUTOEFL 550 (PBT)/80 (IBT)/IELTS 6.5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
Whitewater University2*US UWWTOEFL 500 (PBT)/61 (iBT)/ IELTS 5,5
 
*: Places are split between different courses.

Fees and funding

TOTAL COST 1ST YEAR

€10,320

RESERVING YOUR PLACE

You can reserve your place at Abat Oliba CEU University by paying €1,500 (discounted from the total cost of the course). This guarantees your place while you complete other entry requirements.

PAYMENT METHODS

Once the place has been reserved, the remaining amount can be paid in the following ways:

  • Single payment

    The single payment method features a 3% enrolment discount.

  • Payment in instalments

    In 5 instalments per academic year.

 

  • Monthly payment

    In 10 instalments with special-offer 0% interest, no arrangement fee financing. These also include a 3% enrolment discount.

  • Financing agreements

    With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also include a 3% enrolment discount.

MORE INFORMATION

Please contact the Information Service to arrange personalised economic plans.
Tel. +34 932 53 72 00
futurosalumnos@uao.es

Quality and regulation

ADMISSION PROFILE

Students should be interested in aspects of marketing, the economy and running and managing a business. They must be aware of the social role of businesses and how to analyse, diagnose and propose solutions to problems. Furthermore, they must be able to analyse, synthesise and work in a team, understand and abstract ideas, express ideas clearly, be sociable, broaden their world view and have a perspective on their own possible evolution.

Knowledge of another language (preferably English) is desired and required, as is a flair for quantitative methods.

OBJECTIVES

  • To have a refined business and economic language and a solid knowledge of the basic management concepts and tools applicable to businesses.
  • To have a global vision of the organisations and environment they work in and are built on.
  • To understand how the business environment works and how changes within it affect business decision-making.
  • To develop the skills necessary to apply the knowledge gained and to be prepared to carry out professional tasks in all kinds of areas in marketing and business management.
  • To be able to evaluate, criticise, discuss, build on and present legal ideas based on an understanding of social, economic, international and other contexts.
  • To acquire a humanist education on to use as a base in both life and the professions they have trained for. One that is compatible with the values of sustainability, and social responsibility of any kind within a company or organisation.
  • To become an impartial, responsible and diligent worker who understands the commitment involved in performing business management tasks that are so crucial for the common and individual good.
  • To develop their initiative and leadership, as well as their interest in marketing, economics and business.
  • To acquire the linguistic knowledge necessary to manage marketing and sales professionally.

DEGREE SKILLS

REGULATIONS FOR CONTINUATION OF STUDIES

ACTION PLAN FOR TUTORS