🎓 Degree in Marketing & Commercial Management + Global Business | Universitat Abat Oliba CEU

The degree in Marketing and Commercial Management + Global Business from Abat Oliba CEU University prepares the students to perform strategic management and marketing tasks.

About us

The University

University model

Organizational model

Studies

Study level

Academic area

Delivery

Campus life

University life

Services

Admission and Aids

Admission

Profiles

    Languages

      Other CEU Universities

        girl
        Double degree in Mkt and Commercial Mgmt + Economics & Mgmt (International Business)
        request information
        admission
        download information
        Course title

        Double Degree in Marketing and Commercial Management + Economics and Management (International Business)*

        *Mention in International Business

        Academic field

        Business and Economics

        Duration

        5 years

        Credits

        366 ECTS

        Employability

        92.9 % (AQU employability survey 2017)

        International Programmes

        CEU programme - Boston University

        Student profile

        Students should be interested in aspects of marketing and running and managing a business.

        Admission and enrolment

        Application is via the website and documentation and enrolment formalisation is at the University.

        Calendar and timetable

        Academic calendar

         

        Timetable
        MARKETING AND COMMERCIAL MANAGEMENT + ECONOMICS AND MANAGEMENT
         

        Pioneers in marketing education in Catalonia

        Why UAO CEU?

        1. Employability and job quality

        91.7% of our students find work after finishing their studies. 76.3% is the index of job quality that encompasses all aspects of job satisfaction, three points above average (AQU 2017).

        2. Double qualification

        Abat Oliba CEU University offers a methodology that allows students to combine two qualifications and gain two degrees in five years. This double degree instills a clear focus on the commercialisation of products and services, and a deep understanding of international business management.

        As well as theoretical education, modules have an eminently practical focus. Graduates acquire a 360º vision of marketing and business that prepares them perfectly for a highly professionalised working world. They gain the key knowledge and skills necessary to work in high-responsibility positions in public and private companies. They can work on a national or international scale and will be able to take on any project related to marketing and business management with ease.

        Permanent contact with the world of work and excellent teaching staff smooth students' entry into a highly competitive job market.

        3. Digital Business Management

        A new qualification included in our Business Management and Marketing and Commercial Management degrees to become an expert in the application of big data in the business world and leading digital marketing strategies.

        4. Marketing Club

        We are pioneers in marketing studies in Catalonia. We have always been at the cutting edge with the Annual Marketing Day organised together with the Barcelona Marketing Club (CMB).

        5. International programmes

        International Business Certificate Program CEU - Boston University: students have the possibility of studying this programme at Metropolitan College, Boston University, where they receive an international education linked to their studies of the Degree in Business Management.

        6. Learn by doing

        New teaching methodology inspired by the Learn by doing and Flipped classroom models. The student is at the centre of the teaching method and the classroom, generating professional experience.

        Catalan business forum: a place to meet and debate topics from the business sector in Catalonia
        University Stock Market Days: organised in conjunction with the Barcelona Stock Exchange
        BCN Thinking Challenge: interuniversity hackathon organised by the Entrepreneurs Club
        Bloomberg Platform: an integrated platform used by experts from the finance and economics worlds

        7. Classroom entrepreneurship programme

        UAO CEU focuses on an entrepreneurial spirit in all studies in the business field, through a number of activities, such as:

        • Female entrepreneurs workshop
        • Meetings between family business and entrepreneurship
        • Experiential entrepreneurship days
        • CEU Entrepreneurship Summer Camp

         

        In addition, the Entrepreneurs Club, created by students, promotes other activities, such as the BCN Thinking Challenge, an entrepreneurship marathon with the participation of students from different universities and fields of knowledge, and professionals from different areas, who must solve an "entrepreneurship case" with a social goal.

        8. CEU ePlus skills programme

        A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

        It includes visits to national and international companies and production centres through internships.


        9. Progressive International Development

        A new plan that encourages students to think internationally from their first year to their fourth.

        1: Students will get experience interacting and researching online with universities in Germany and the UK.
        2: We offer a first international experience with a short visit to one of our associated universities in Europe and offer the chance to attend events like BCN Thinking Challenge.
        3: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities.
        4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.).

        10. Research

        Chairs and research groups:

        - The Chair on Charitable Economy
        - The Chair on Family Business and Business Creation
        - Employability, youth and social exclusion (EJES) investigation group
        - Entrepreneurship, strategy and business competition research group (GREECE)

         

        Careers and internships

        CAREER OPPORTUNITIES

        Students who earn the Official Double Degree in Marketing and Commercial Management + Economics and Management (International Business) from Abat Oliba CEU University can pursue their careers in the following areas:

        • Marketing and sales departments at companies and organisations
        • Sales management and consultancy: organisation and management of the sales force in an international company
        • International marketing management and consulting
        • International commercial distribution companies
        • International commercial research companies
        • Marketing and advertising companies: strategic national and international account management
        • Business management, especially in departments related to economics and international trade
        • Technical and managerial roles in national and international public institutions that deal with markets and international commerce
        • Higher-education teaching

        INTERNSHIPS

        In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

        These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

        The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

        Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

        For more information, visit the Work Placement and Employment Service.

        Durante el último curso del grado se realizan las prácticas obligatorias en empresas, despachos o instituciones dentro del área que prefiera el alumno o alumna.

         
        • List of companies
          PDF
        • Further information and contact

        International outlook 

        INTERNATIONAL AGREEMENTS

        ARGENTINA

        University Places University Code Language Requirements
        Universidad Católica de Argentina 2* AR UCA Spanish
        Universidad Católica de la Plata 1* AR UCALP Spanish
        Universidad Fasta 2* AR UFASTA Spanish

        AUSTRIA

        University Places University Code Language Requirements
        The University of Graz 1 A GRAZ01 German B2/English B2
        Kufstein University of Applied Sciences 3 A KUFSTEIN01 English B2

        BELGIUM

        University Places University Code Language Requirements
        Artesis Plantijn University College Antwerp 1 B ANTWERP62 English B2
        EPHEC (Ecole Pratique des Hautes Etudes Commerciales) 2 B BRUXEL82 French B2/English B2
        Howest Hogeschool 2 B KORTRIJ03 English B2/Dutch B2
        Thomas More University College 2 B MECHELE14 English B2

        BRAZIL

        University Places University Code Language Requirements
        Universidade de Ribeirao Preto 2* BR UNAERP Portuguese

        CANADA

        University Places University Code Language Requirements
        Centennial College 4* CAN CC ADE/MKT: TOEFL 80

        CHILE

        University Places University Code Language Requirements
        Universidad del Pacifico Chile 4* CL PACIFICO Spanish
        Universidad de Santo Tomás 5* CL UST Spanish
        Universidad del Desarrollo 1* CL UDD Spanish

        GERMANY

        University Places University Code Language Requirements
        Augsburg Hochschule 3 D AUGSBUR02 German B1/English B1
        Zeppelin University (Friedrichshafen) 4* D FRIEDRI01 English B2/German B2
        Fachhochschule Köln 2 D KOLN04 English B1/German B1

        FRANCE

        University Places University Code Language Requirements
        Université Montesquieu - Bordeaux IV 2 F BORDEAU41 French B1
        ESDES Lyon Business School - Universite Catholique Lyon 2 F LYON10 English B2/French B2
        ESCE. École Supérieure du Commerce Extérieur 2 F PARIS213 English B2/French B2
        Université Perpignan VIA DOMITIA 2 F PERPIGN01 French B1
        Toulouse Catholic University 4* F TOULOUSE09 French B2/English B2

        HUNGARY

        University Places University Code Language Requirements
        Corvinus University of Budapest 2 HU BUDAPES03 English B2/Hungarian B2

        ITALY

        University Places University Code Language Requirements
        Università Politecnica delle Marche 1 I ANCONA01 Italian A2/English A2
        Università Cattolica del Sacro Cuore 1 I MILANO03 Italian B1/English: TOEFL 79/IELTS 6.0
        Libera Università di Lingue e Comunicazione IULM 3* I MILANO05 Italian A2

        MEXICO

        University Places University Code Language Requirements
        Instituto Tecnológico de Monterrey 3* MX ITESM Spanish
        Universidad Anáhuac del Norte 4* MX UAMN TOEFL 89/IELTS 7.0
        Universidad Panamericana 3* MX UP Spanish
        Universidad de la Vera Cruz 2* MX UVC Spanish
        Universidad del Valle de Atemajac 1* MX UNIVA Spanish

        PERU

        University Places University Code Language Requirements
        Universidad de Piura 2* PE UDEP TOEFL 70
        Universidad Católica San Pablo 1* PE UCSP Spanish

        PORTUGAL

        University Places University Code Language Requirements
        Universidade Catolica de Lisboa ADE 2 P LISBOA01 Portuguese A2/English B2
        IADE 1 P LISBOA46 English B2
        Universidade Lusófona de Humanidades e Tecnologias 1 P LISBOA52 Portuguese B2/English B2

        POLAND

        University Places University Code Language Requirements
        John Paul II Catholic University of Lublin 1 PL LUBLIN02 Polish B1/English B2
        Nicolaus Copernicus University 1* PL TORUN01 English B1
        Lazarski University 2* PL WARSZAW14 English B2

        SWEDEN

        University Places University Code Language Requirements
        Kristianstad University 2 S KRISTIA01 Swedish A2/English B1

        RUSSIA

        University Places University Code Language Requirements
        Lomonosov Moscow State University 1 RU MSU Russian B2/English C1

        FINLAND

        University Places University Code Language Requirements
        Laurea University (Espoo) 3 SF VANTAA06 English B2

        UNITED KINGDOM

        University Places University Code Language Requirements
        University of Glasgow Caledonian 6 UK GLASGOW08 English C1 (Consult GCU certificates)
        London South Bank University 2 UK LONDON066 IELTS 6.0/TOEFL 550 (PBT)/213 (IBT) 80/CAE

        UNITED STATES

        University Places University Code Language Requirements
        Florida International University 2* US FIU TOEFL 550 (PBT)/80 (IBT)/IELTS 6.5
        University of Missouri - St. Louis 4* US UMSL TOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
        Saint Thomas University Houston 2* US UST TOEFL 550
        Whitewater University 2* US UWW TOEFL 500 (PBT)/61 (iBT)/ IELTS 5,5
         
        *: Places are split between different courses.

        Fees and funding

        TOTAL COST 1ST YEAR

        €10,320

        RESERVING YOUR PLACE

        You can reserve your place at Abat Oliba CEU University by paying €1,500 (discounted from the total cost of the course). This guarantees your place while you complete other entry requirements.

        PAYMENT METHODS

        Once the place has been reserved, the remaining amount can be paid in the following ways:

        • Single payment

          The single payment method features a 3% enrolment discount.

        • Payment in instalments

          In 5 instalments per academic year.

         

        • Monthly payment

          In 10 instalments with special-offer 0% interest, no arrangement fee financing. These also include a 3% enrolment discount.

        • Financing agreements

          With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also include a 3% enrolment discount.

        GRANTS

        MORE INFORMATION

        Please contact the Information Service to arrange personalised economic plans.
        Tel. +34 932 53 72 00
        [email protected]

        Quality and regulation

        ADMISSION PROFILE

        Students should be interested in aspects of marketing, the economy and running and managing a business. They must be aware of the social role of businesses and how to analyse, diagnose and propose solutions to problems. Furthermore, they must be able to analyse, synthesise and work in a team, understand and abstract ideas, express ideas clearly, be sociable, broaden their world view and have a perspective on their own possible evolution.

        Knowledge of another language (preferably English) is desired and required, as is a flair for quantitative methods.

        OBJECTIVES

        • To have a refined business and economic language and a solid knowledge of the basic management concepts and tools applicable to businesses.
        • To have a global vision of the organisations and environment they work in and are built on.
        • To understand how the business environment works and how changes within it affect business decision-making.
        • To develop the skills necessary to apply the knowledge gained and to be prepared to carry out professional tasks in all kinds of areas in marketing and business management.
        • To be able to evaluate, criticise, discuss, build on and present legal ideas based on an understanding of social, economic, international and other contexts.
        • To acquire a humanist education on to use as a base in both life and the professions they have trained for. One that is compatible with the values of sustainability, and social responsibility of any kind within a company or organisation.
        • To become an impartial, responsible and diligent worker who understands the commitment involved in performing business management tasks that are so crucial for the common and individual good.
        • To develop their initiative and leadership, as well as their interest in marketing, economics and business.
        • To acquire the linguistic knowledge necessary to manage marketing and sales professionally.

        DEGREE SKILLS

        REGULATIONS FOR CONTINUATION OF STUDIES

        ACTION PLAN FOR TUTORS

        You might also be interested in

        Agenda and News

        01 January

        Noticia

        Applications form degrees

        Economics and business

        Communication

        Law and Political Science

        Education and Humanities

        Psychology

        Data protection policy

        Basic Data Protection Information (Request for Information)

        File Holder

        Fundació Privada Universitat Abat Oliba CEU (hereinafter, FUAO-CEU).

        Purpose

        Answer the request for information and keep you informed about initiatives of interest to you. It is expected that profiles will be drawn up.

        Legitimacy

        Consent of the party concerned.

        Consignees

        It is expected that personal data will be assigned to foundations and bodies associated with the CEU (see additional information). International data transfers are not expected.

        Rights

        Access, rectification, limitation on processing and submission of claims to the supervisory authorities, along with other rights, as explained in the additional information.

        Additional
        Information

        You can consult the additional, detailed information on Data Protection on our web site:
        https://grados.uaoceu.es/en/rgpd/request-information

        Signing this request entails acceptance of all of its clauses.

         

        EMAIL