🎓 Curso de preparación para el examen oficial de Cambridge First Certificate | Universitat Abat Oliba CEU

Este curso, impartido por profesorado del British Council, prepara para hacer el examen oficial de Cambridge First Certificado in English. Universidad de verano UAO CEU

🎓 Marketing and Social Networks | [current-page:pager]UAO CEU

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Marketing and Social Networks
Course title

Marketing and Social Networks

Academic field

Economics and Business / Communication

Duration

12 hours

Credits

 

Format

Face-to-face

Language

English

Student profile

UAO CEU students and prospective students.

Admission and enrolment

Enrolment application via email: unidestiu@uao.es

Calendar

From 25 to 28 June, 09:00 to 13:00

 

Introduction and objectives

1. Introduction

    This course helps participants create social media strategies and optimise advertising campaigns. The teaching method is 100% practical and mainly looks at current real-life cases shared by practising professionals. 

    It is aimed at bachelor’s and master’s students in business management, law, journalism, advertising, communication and similar courses. It is especially useful for anyone interested in creating their own company, dedicating themselves to the world of communication or sales and those looking to expand their own professional development.

    2. Objectives
    • presence on social media
    • how to reach customers 
    • crisis situations: how to solve a chaotic social media situation 
    • using social media as an active listening channel 
    • do we diversify or unify profiles? 
    • influencers/bloggers: I want you to help me expand 
    • video and images
    • campaigns on Instagram, Adwords, Facebook and LinkedIn 

    Course topics 

    • presence on social media
    • how to reach customers 
    • crisis situations: how to solve a chaotic social media situation 
    • using social media as an active listening channel 
    • do we diversify or unify profiles? 
    • influencers/bloggers: I want you to help me expand 
    • video and images
    • campaigns on Instagram, Adwords, Facebook and LinkedIn 

    Faculty

    Amina Camilleri is the founder of IMPATTO AGENCY, which specialises in communication and digital marketing, and is the communications manager at Aeroclub Group. She is the communication & PR manager at El Nacional BCN and a PR and communications specialist at NoviCap. Amina Camilleri is also in charge of digital marketing and customer service for Dover Street Market (International) Limited.

    She has developed strong cultural skills, having studied and worked in seven countries. She has outstanding communication skills, being fluent in five languages, and has led marketing campaigns for a range of brands both in-house and in agency. Camilleri’s experience covers communication campaigns for startups, large corporations and the public sector.

    She has in-depth knowledge of multi-channelled communication strategies for businesses with a marketplace model. Her fierce commercial acumen and negotiating skills are aimed at reaching strong collaborations with new business partners. Camilleri’s creative approach is inspired by her hobbies and interest in the arts, which is a key pillar in creating a communication strategy that connects with an audience emotionally.
     

     

     

    Fees and funding

    TOTAL COST

    €400

    GRANTS

     

    • Current or future UAO CEU students: 20% discount
    • CEU alumni: 10% discount

    MORE INFORMATION

    Summer University
    Bellesguard, 30. 08022 Barcelona
    Tel. +34 932 540 900
    unidestiu@uao.es