Graduates of courses where the impact of digital communication and new technologies is essential. Graduates from all academic areas who want to increase their activity in the world of digital communication and who would like a strong understanding of the specifics of the food and wine industry.
Application is via the website and documentation and enrolment is formalised is at the University.
From October to June.
First semester: Tuesday and Thursday from 18:30 to 21:00.
Second Semester: Tuesday and Thursday from 18:30 to 21:00, and Monday and Wednesday from 17:30 to 21:30.
This course responds to the needs of companies in the fields of food and wine
The Official Master's Degree in Digital Communication and New Technologies offers specialised education on digital communication, an emerging sector with a bright future. It is the first official master's degree in Spain that naturally links communication and digital marketing to the use of new technologies in the information society.
The Official Master's Degree in Digital Communication and New Technologies at Abat Oliba CEU University is designed to respond to the growing needs of the media, companies and institutions in both digital communication and content creation within the context of the society of information and knowledge.
The Postgraduate Degree in Food and Wine Marketing and Communication adds extensive knowledge of a key Spanish and Latin American sector which is currently undergoing sustained expansion on both sides of the Atlantic. The lack of communicators with specific knowledge of the sector is good news for up-and-coming digital experts. This increases the likelihood of success and accessing decision-making roles in companies from the sector (restaurants, luxury products, accommodation, tourism etc.).
The digital revolution brings with it a complete transformation of human communication. Big data, social networks, virtual and augmented reality and artificial intelligence are paving the cultural, economic and professional way for our global society. Creating an innovative personal and academic experience with a business vision that is focused on the future is the best way to understand, grow and excel in the digital world. What's more, it gives graduates a competitive advantage in the global job market.
Experience Week Lab. A week to experience a digital programme in a tech environment first hand.
Intriguing visits to major digital communication events in Barcelona.
Trips to food and wine companies on the international scale, as well as major events in the sector (Barcelona Food Fair and the Girona Gastronomy Forum).
Our teaching staff is made up of accredited experts chosen for their renowned prestige and specialisation.
CEU postgraduates have a 95% average employment rate.
The Library Service was created as a study and research support with the aim of responding to all educational and scientific demands. It has long opening hours, including weekends, and is equipped with the latest technology. UAO CEU also gives the university community a digital device containing open-access publications including teaching materials, faculty and institutional research and work by students and alumni of the University.
Official Master's Degree in Digital Communication and New Technologies
The Human Machine and Virtualisation - 5 ECTS credits
Genres of Digital Journalism: Towards a New Paradigm - 2.5 ECTS credits
Technological Tools of Digital Communication - 5 ECTS credits
Digital Communication: Multimedia Adaptation - 5 ECTS credits
Content Creation and Management in Digital Communication - 5 ECTS credits
IT Companies in the Knowledge Society - 5 ECTS credits
Multimedia Technological Trends in the Information Society - 2.5 ECTS credits
The World Stage of Digital Communication: Reality and Trends - 5 ECTS credits
External Internship - 10 ECTS credits
Technological Tools of Digital Communication - 2.5 ECTS credits
Master's Dissertation: - 10 ECTS credits
Postgraduate Degree in Food and Wine Marketing and Communication
The Spanish Food Revolution - 5 ECTS credits
Marketing and the Food Business - 10 ECTS credits
Professional Project - 5 ECTS credits
Juan Francisco Jiménez Jacinto
Master’s Degree in Creation and Representation of Digital Identities (UB). Journalist and Professor of Technological Innovations in Journalism. Director of the information group Amistat 2000.
Manuel Domínguez Gómez
Bachelor's in Information Sciences (UAB). Master's in Marketing and Business Technology. Technological Training Programme (MIT). Founding Member of Singular Emotion and President of Ubiquity Barcelona.
Bachelor's in Journalism and Advertising and Public Relations at Ramon Llull University, Barcelona. Former marketing manager at the specialist agency Grup GSR (Tast a les Rambles, San Sebastián Gastronomika and more). Coordinator of the Gourmets supplement in El Periódico de Catalunya since 2004. She has worked in brand positioning using communication, public relations and online marketing campaigns in Spain, Argentina and Switzerland for clients such as Codorniu, Nestlé, Coca-Cola, Illy, Cervezas Damm, Quesos de Suiza, Silestone and Nespresso.
Bachelor's in Audiovisual Communication from Ramon Llull University. Master’s Degree in Film and TV Screenplay from the University of Barcelona. Head of postgraduate coordination and admissions at Abat Oliba CEU University.
As part of their education, students on the Official Master's in Digital Communication and New Technologies carry out a professional internship, which is guaranteed by the University. Companies are from the fields of technology, communication and content. This internship is required to graduate from the course.
Following the programme allows graduates to join top teams and increases the probability of being hired in the sector.
Students who gain the Official Master's in Digital Communication and New Technologies, alongside the Postgraduate Degree in Food and Wine Marketing and Communication from Abat Oliba CEU University can pursue careers in the following areas:
- Digital marketing manager
- Communication manager
- Media manager
- Communications manager in food and wine companies
- Food events manager
- Communication manager for restaurant chains and luxury establishments
- Community management and community recording
- Strategy design consultation for communication, journalism and marketing in digital innovation
- SEM, SEO and SMM manager
- Manager of agencies that deal with certifying food quality and designation of origin
- Public relations manager
- Communication consultant in companies from the food sector
- Product innovation and development management
- Institutional relations manager
- CSO (chief sustainability officer) and CSR (corporate social responsibility)
- CCO (chief compliance officer) Company reputation and image
- CTO (chief technology officer)
- CDO (chief data officer) Statistical training, digital analyst, qualitative digital environments Big data
- Innovation consultancy director
- Client vision advisor
- Innovation & entrepreneurship manager
- Business development manager
- Innovation product strategy manager
- Network digital marketing
- Talent development manager
- Communications manager in the public sector
- Specialised journalist
Abat Oliba CEU University has a close relationship with a vast number of digital communication and technology service providers who recognise the quality of the Official Master's in Digital Communication and New Technologies and who benefit from graduates in this field.
Abat Oliba CEU University has a close relationship with leading companies in the sector who actively collaborate in the Postgraduate Degree in Food and Wine Communication, complementing education for students to enter the professional world. These collaborations with companies and institutions symbolise the continuing progress of the postgraduate programme.
Those studying the Postgraduate Degree in Food and Wine Marketing and Communication must make the full payment before beginning the course. The Master's and Postgraduate Service will send admission forms to potential students to be filled out using one of the payment methods in the matriculation document.
Prospective students will then have 15 calendar days to make the payment.
Abat Oliba CEU University has credit agreements with various banks so students can pay for their studies with preferential conditions.
For more information, prospective students may contact the Academic Management Office.
Master's and Postgraduate Qualifications
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03
Candidates for the Postgraduate Degree in Food and Wine Marketing and Communication must have completed a Spanish or international university degree equivalent to a bachelor's degree in the British system. Alternatively, they can qualify based on advanced education that includes professional experience in the sector. The student body includes:
This postgraduate degree aims to create advanced, self-sufficient experts in food and wine communication. Graduates will be able to communicate information and advertising to achieve media and commercial success.
It also provides skills in using information aimed at specialist audiences in the sector, as well as the public at large, both on the national and international scale.