ūüéď Official Master's Degree in Digital Communication and New Technologies + Postgraduate Degree in Food and Wine Marketing and Communication | [current-page:pager]UAO CEU

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Master's Degree in Digital Communication and New Technologies + Postgraduate Degree in Marketing and Gastronomic and Wine Communication
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Title of programme

Official master’s degree in Digital Communication and New Technologies + Postgraduate Degree in Food and Wine Marketing and Communication

Academic field

Communication

Duration

9 months

Credits

90 ECTS

format / places

blended learning / 20

with the collaboration of

Student profile

Graduates of courses where the impact of digital communication and new technologies is essential. Graduates from all academic areas who want to increase their activity in the world of digital communication and who would like a strong understanding of the specifics of the food and wine industry.

Admission and Enrolment

Application is via the website and documentation and enrolment is formalised is at the University.

Calendar and timetable

From October to June.

First semester: Tuesday and Thursday from 18:30 to 21:00. 
Second Semester: Tuesday and Thursday from 18:30 to 21:00, and Monday and Wednesday from 17:30 to 21:30.

Academic Calendar

This course responds to the needs of companies in the fields of food and wine

Why UAO CEU?

1. Future prospects

The Official Master's Degree in Digital Communication and New Technologies offers specialised education on digital communication, an emerging sector with a bright future. It is the first official master's degree in Spain that naturally links communication and digital marketing to the use of new technologies in the information society.

The Official Master's Degree in Digital Communication and New Technologies at Abat Oliba CEU University is designed to respond to the growing needs of the media, companies and institutions in both digital communication and content creation within the context of the society of information and knowledge.

The Postgraduate Degree in Food and Wine Marketing and Communication adds extensive knowledge of a key Spanish and Latin American sector which is currently undergoing sustained expansion on both sides of the Atlantic. The lack of communicators with specific knowledge of the sector is good news for up-and-coming digital experts. This increases the likelihood of success and accessing decision-making roles in companies from the sector (restaurants, luxury products, accommodation, tourism etc.).

2. Competitive edge in the job market

The digital revolution brings with it a complete transformation of human communication. Big data, social networks, virtual and augmented reality and artificial intelligence are paving the cultural, economic and professional way for our global society. Creating an innovative personal and academic experience with a business vision that is focused on the future is the best way to understand, grow and excel in the digital world. What's more, it gives graduates a competitive advantage in the global job market. 

3. Extra-curricular activities
  • UAO CEU Digital Communication Week. A week listening to leading professionals from the main sectors of the digital revolution.
  • Experience Week Lab. A week to experience a digital programme in a tech environment first hand.

  • Intriguing visits to major digital communication events in Barcelona.

  • Trips to food and wine companies on the international scale, as well as major events in the sector (Barcelona Food Fair and the Girona Gastronomy Forum).

4. Faculty

Our teaching staff is made up of accredited experts chosen for their renowned prestige and specialisation.

5. Employability

CEU postgraduates have a 95% average employment rate.

6. Information resources

The Library Service was created as a study and research support with the aim of responding to all educational and scientific demands. It has long opening hours, including weekends, and is equipped with the latest technology. UAO CEU also gives the university community a digital device containing open-access publications including teaching materials, faculty and institutional research and work by students and alumni of the University.

 

Course Structure

Official Master's Degree in Digital Communication and New Technologies

  • Broadband, Journalism and Digital Communication: Profitability Factors - 2.5 ECTS credits
  • The Human Machine and Virtualisation - 5 ECTS credits

  • Genres of Digital Journalism: Towards a New Paradigm - 2.5 ECTS credits

  • Technological Tools of Digital Communication - 5 ECTS credits

  • Digital Communication: Multimedia Adaptation - 5 ECTS credits

  • Content Creation and Management in Digital Communication - 5 ECTS credits

  • IT Companies in the Knowledge Society - 5 ECTS credits

  • Multimedia Technological Trends in the Information Society - 2.5 ECTS credits

  • The World Stage of Digital Communication: Reality and Trends - 5 ECTS credits

  • External Internship - 10 ECTS credits

  • Technological Tools of Digital Communication - 2.5 ECTS credits

  • Master's Dissertation: - 10 ECTS credits

Postgraduate Degree in Food and Wine Marketing and Communication

  • The Spanish Food Revolution - 5 ECTS credits

  • Marketing and the Food Business - 10 ECTS credits

  • Food and Wine Communication - 10 ECTS credits
  • Professional Project - 5 ECTS credits

Teaching staff

TEACHING STAFF

Academic Management of this Master’s

Dr. Jose Ignacio Castell√≥ Ribera 

Director of department: Communication Department
Director of studies: Degree in Journalism

jcastellor@uao.es

 

 

Coordination of the master's

Juan Francisco Jiménez Jacinto

Master’s in Construction and Representation of Digital Identities (UB). Journalist and lecturer of Technological Innovations in Journalism Director of the Amistat 2000 information group.

jjimenezj@uao.es

Manuel Domínguez Gómez

Degree in Information Sciences (UAB). Master’s in Marketing and Business Technology. Technological Training Program (MIT). Founding partner of Singular Emotion and president of Ubiquity Barcelona.

mdominguezg@uao.es

 

Academic management of the postgraduate

Anna Riera
Degree in Journalism and Advertising and Public Relations from Ramon Llull University in Barcelona. Former Marketing Director of the specialist agency Grup GSR (Tast a les Rambles, San Sebastián Gastronomika, etc.). Coordinator of the supplement "Gourmets" of El Periódico de Catalunya since 2004. She has worked positioning brands through communication and PR campaigns. and online marketing in Spain, Argentina and Switzerland for clients such as the Codorniu Group, the Nestlé Group, Cocacola, Illy, Cervezas Damm, Quesos de Suiza, Silestone and Nespresso.

.

ariera@uao.es

 

Coordination of the postgraduate

Andreu Miranda
Degree in Audiovisual Communication from Ramon Llull University. Master’s in Film and Television Script from the University of Barcelona. Head of coordination and admissions for Master's and Postgraduate courses at Abat Oliba CEU University.

amirandar@uao.es

 

Teaching staff

  • Andreu Barrabino Garc√≠a-Manso. Doctorate in Psychology and degree in Information Sciences (specialising in Advertising) from the Autonomous University of Barcelona. Director of the Degree in Advertising and Public Relations at Abat Oliba CEU University.
  • Montserrat Blanco Fern√°ndez. Degree in Communication Sciences. Director of Advertising and Corporate Image of the "la Caixa" Banking Foundation.
  • Jos√© Ignacio Castello Ribera . Doctorate in Journalism from San Pablo CEU University in Madrid. Journalist at El Peri√≥dico de Catalunya newspaper and in specialised press websites.
  • Eduard Corral. Founder & Head of Technology at Buzz Marketing Networks, expert in Digital Marketing and Social Media Strategies.
  • Jos√© Luis Del Olmo Arriaga. Degree in Advertising and PR. Doctorate in Marketing and Market Research. Lecturer at Abat Oliba CEU University.
  • Carles Lamelo. Radio journalist at Onda Cero, researcher in Transmedia Television, political discourse and Communication 2.0.
  • Antonio Mart√≠nez Muniente. Lecturer at Abat Oliba CEU University and manager of the Alesport publishing house.
  • Xavi Salla Garc√≠a. PhD in Communication and PhD in Law. Head of the ICEX-CAT Foundation and co-creator of the official Higher Training Cycle course Virtual worlds, augmented reality and gamification.
  • H√©ctor Zapata Cebri√°n. Architect, expert in 3D Modelling and Animation and developer of video-games, interactive applications and virtual reality.
  • Fredrik Johnsson. Master‚Äôs Degree in Management, System Dynamics (MIT). Former Vice-President of Havas Media Group. Strategist at BeRepublic.
  • strong>Lola Pardo de Donlebun. Degree in Journalism from Complutense University of Madrid. Collaborator at El Pa√≠s newspaper. Head of Internet Project Development at the "la Caixa" Banking Foundation.
  • Rafaela Almeida. CEO and founder of BlaNZ Marketing and Communication Agency. 15 years‚Äô experience positioning brands through communication, PR and marketing campaigns in Spain, Portugal and Brasil. She is the author of Marketing, communication and society 2.0 (2011), Relationships in times of hyperconectivity (2014) and Influencers: the new trend of online marketing (2017).
  • Natalia G√≥mez Ansoleaga . Degree in Law and Economics from the University of Deusto and International MBA. 18 years‚Äô marketing experience managing leading brands in different FMCG sectors. Currently Marketing and Communications Director at the Codorniu - Ravent√≥s Group.
  • Juan Francisco Jim√©nez Jacinto. Degree in Hispanic Philology. Master‚Äôs in Construction and Representation of Digital Identities (UB). PhD candidate in Social Communication. He has worked as a journalist at La Vanguardia, El Peri√≥dico and magazines such as Quimera an Empresa. He was deputy editor of the Lateral culture magazine. He is director of the Master's in Digital Communication and New Technologies at UAO CEU. Director of the Amistat 2000 information group.

  • Oriol Lag√©. Degree in Psychology from the University of Barcelona and postgraduate degree in strategic planning from Ramon Llull University. He has worked in agencies such as BrainVentures, Collaborabrands and the Foundation. He is currently director of strategy and creativity for the agency Gastronomus. As a chef, he trained at Escrib√† and then in El Bulli. Owner and chef of the restaurants Ot and Samsara. 
  • Anna Llacher. Degree in Audiovisual Communication and Master's Degree in Film and Television Production from Ramon Llull University. PhD candidate in Communication Sciences. Producer and account director of El Terrat de Produccions SL, wth the Marketing and New Projects department, working for TVE, A3Media, TV3 and La Sexta. Presenter of Somiers and collaborator with the programme Divendres, on TV3.
  • Dot Lung. Director of Social Media Marketing and founder of the virtual reality laboratory of Barcelona 360VR.BARCELONA. Specialist in business positioning on social networks to maximise online marketing strategies. She has worked as a networking specialist for: Motionographer, F5 New York, OFFF Barcelona, Reasons To Be Creative UK, S√≥nar + D and Off S√≥nar. She has also worked on global campaigns and digital strategy with brands such as Volkswagen, SEAT, Mattel, Fisher-Price and OCB, among others.
  • Gemma Moliner. Degree in Information Sciences from UAB. Master's in Marketing and Sales from ESADE and Protocol and Public Relations from ESERP. She is the director of Prodeca (gastronomy area of the Department of Agriculture, Livestock, Fishing and Food of the Government fo Catalonia). Previously, she worked as director of communications and accounts at the gastronomic communication agency Grup GSR. She also writes about food trends in The Gourmet Journal.
  • Ramon Oll√©. Degree in History from UAB and in Advertising and PR from UB. MBA from La Salle Manhattan/College in New York and PhD in Communication from Abat Oliba CEU University. Specialist in brand, communication and advertising strategy. For 11 years, he was Vice President of Strategy at Grey Spain and a member of the Planning Council of Grey Worldwide. He is currently a founding partner of JAZZ (wejazz.es), the branding and advertising agency of the Tinkle group. He is the author of the book The new brand management (Ed. Gesti√≥n 2000).
  • Nicola Polinelli. Degree in Communication from the University of Perugia (Perugia, Italy). Postgraduate in Marketing from Hayward University (California, USA) and EMBA in ESIC (Barcelona, Spain). Director of large retail and B2B at Ulled Barcelona. Marketing and communication consultant for international and national clients, including Heineken, Telef√≥nica, Quesos de Suiza, Moritz, Fever Tree Tonic Water, Roca Group, LG, Tribu Woki, Viena Fast Food, Illycaffe and Codorniu.
  • √Ālex S√†lmon. Degree in Journalism from the Autonomous University of Barcelona and in Philosophy from the University of Barcelona. Founding member of the newspaper El Mundo and director of El Mundo de Catalu√Īa. Editor-in-chief of the opinion section and the collaborations section. Behind the supplement "Tendencias" and the prize ceremony of the same name.
  • Berta Segura. Degree in Journalism and Advertising and Public Relations from Ramon Llull University in Barcelona. Trend analyst, planner and social connector with extensive experience in the analysis and understanding of new generations (millennials, Z's and alphas). CEO of the company DMentes, specialising in qualitative disruptive research, coolhunting and youth culture. She is co-author of the book 25-50, two generations, one shared time. Creator of the festival WomenZ.

 

Careers

CAREER OPPORTUNITIES

As part of their education, students on the Official Master's in Digital Communication and New Technologies carry out a professional internship, which is guaranteed by the University. Companies are from the fields of technology, communication and content. This internship is required to graduate from the course. 

Following the programme allows graduates to join top teams and increases the probability of being hired in the sector. 

Students who gain the Official Master's in Digital Communication and New Technologies, alongside the Postgraduate Degree in Food and Wine Marketing and Communication from Abat Oliba CEU University can pursue careers in the following areas:

- Digital marketing manager 

- Communication manager 

- Media manager  

- Communications manager in food and wine companies 

- Food events manager  

- Communication manager for restaurant chains and luxury establishments 

- Community management and community recording 

- Strategy design consultation for communication, journalism and marketing in digital innovation 

- SEM, SEO and SMM manager 

- Manager of agencies that deal with certifying food quality and designation of origin 

- Public relations manager 

- Communication consultant in companies from the food sector 

- Product innovation and development management  

- Institutional relations manager 

- CSO (chief sustainability officer) and CSR (corporate social responsibility) 

- CCO (chief compliance officer) Company reputation and image 

- CTO (chief technology officer) 

- CDO (chief data officer) Statistical training, digital analyst, qualitative digital environments Big data 

- Innovation consultancy director 

- Client vision advisor 

- Innovation & entrepreneurship manager 

- Business development manager 

- Innovation product strategy manager 

- Network digital marketing 

- Talent development manager 

- Communications manager in the public sector 

- Specialised journalist

Collaborators

Abat Oliba CEU University has a close relationship with a vast number of digital communication and technology service providers who recognise the quality of the Official Master's in Digital Communication and New Technologies and who benefit from graduates in this field.

 

Abat Oliba CEU University has a close relationship with leading companies in the sector who actively collaborate in the Postgraduate Degree in Food and Wine Communication, complementing education for students to enter the professional world. These collaborations with companies and institutions symbolise the continuing progress of the postgraduate programme.

Fees and funding 

TOTAL COST

‚ā¨7,935

PAYMENT METHODS

Those studying the Postgraduate Degree in Food and Wine Marketing and Communication must make the full payment before beginning the course. The Master's and Postgraduate Service will send admission forms to potential students to be filled out using one of the payment methods in the matriculation document.

Prospective students will then have 15 calendar days to make the payment.

Abat Oliba CEU University has credit agreements with various banks so students can pay for their studies with preferential conditions.

For more information, prospective students may contact the Academic Management Office.

MORE INFORMATION

Master's and Postgraduate Qualifications
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03
master@uao.es

Quality and regulation 

ADMISSION PROFILE

Candidates for the Postgraduate Degree in Food and Wine Marketing and Communication must have completed a Spanish or international university degree equivalent to a bachelor's degree in the British system. Alternatively, they can qualify based on advanced education that includes professional experience in the sector. The student body includes:

  • Graduates interested in advancing their career in specialised marketing and communication.
  • Workers from food and wine companies.
  • Workers from communication backgrounds who want to expand their knowledge base or take on new responsibilities.
  • Graduates in business, communication, gastronomy and other social sciences interested in working as expert communicators in the strategic creation and planning of brands, product marketing and the positioning of establishments and services in the world of food, wine and restaurants.

OBJECTIVES

This postgraduate degree aims to create advanced, self-sufficient experts in food and wine communication. Graduates will be able to communicate information and advertising to achieve media and commercial success.

It also provides skills in using information aimed at specialist audiences in the sector, as well as the public at large, both on the national and international scale.