🎓 Official Master's Degree in Digital Communication and New Technologies + Postgraduate Degree in Food and Wine Marketing and Communication | [current-page:pager]UAO CEU

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Master's Degree in Digital Communication and New Technologies + Postgraduate Degree in Marketing and Gastronomic and Wine Communication
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Course title

Official Master's Degree in Digital Communication and New Technologies + Postgraduate Degree in Food and Wine Marketing and Communication

Academic Field

Communication

Duration

9 months

Credits

90 ECTS

Format

Blended learning

Places

20

 
Student profile

Graduates of courses where the impact of digital communication and new technologies is essential. Graduates from all academic areas who want to increase their activity in the world of digital communication and who would like a strong understanding of the specifics of the food and wine industry.

Admission and Enrolment

Application is via the website and documentation and enrolment is formalised is at the University.

Calendar and timetable

From October to June.

First semester: Tuesday and Thursday from 18:30 to 21:00. 
Second Semester: Tuesday and Thursday from 18:30 to 21:00, and Monday and Wednesday from 17:30 to 21:30.

Academic Calendar

This course responds to the needs of companies in the fields of food and wine

Why UAO CEU?

1. Future prospects

The Official Master's Degree in Digital Communication and New Technologies offers specialised education on digital communication, an emerging sector with a bright future. It is the first official master's degree in Spain that naturally links communication and digital marketing to the use of new technologies in the information society.

The Official Master's Degree in Digital Communication and New Technologies at Abat Oliba CEU University is designed to respond to the growing needs of the media, companies and institutions in both digital communication and content creation within the context of the society of information and knowledge.

The Postgraduate Degree in Food and Wine Marketing and Communication adds extensive knowledge of a key Spanish and Latin American sector which is currently undergoing sustained expansion on both sides of the Atlantic. The lack of communicators with specific knowledge of the sector is good news for up-and-coming digital experts. This increases the likelihood of success and accessing decision-making roles in companies from the sector (restaurants, luxury products, accommodation, tourism etc.).

2. Competitive edge in the job market

The digital revolution brings with it a complete transformation of human communication. Big data, social networks, virtual and augmented reality and artificial intelligence are paving the cultural, economic and professional way for our global society. Creating an innovative personal and academic experience with a business vision that is focused on the future is the best way to understand, grow and excel in the digital world. What's more, it gives graduates a competitive advantage in the global job market. 

3. Extra-curricular activities
  • UAO CEU Digital Communication Week. A week listening to leading professionals from the main sectors of the digital revolution.
  • Experience Week Lab. A week to experience a digital programme in a tech environment first hand.

  • Intriguing visits to major digital communication events in Barcelona.

  • Trips to food and wine companies on the international scale, as well as major events in the sector (Barcelona Food Fair and the Girona Gastronomy Forum).

4. Faculty

Our teaching staff is made up of accredited experts chosen for their renowned prestige and specialisation.

5. Employability

CEU postgraduates have a 95% average employment rate.

6. Information resources

The Library Service was created as a study and research support with the aim of responding to all educational and scientific demands. It has long opening hours, including weekends, and is equipped with the latest technology. UAO CEU also gives the university community a digital device containing open-access publications including teaching materials, faculty and institutional research and work by students and alumni of the University.

 

Course Structure

Official Master's Degree in Digital Communication and New Technologies

  • Broadband, Journalism and Digital Communication: Profitability Factors - 2.5 ECTS credits
  • The Human Machine and Virtualisation - 5 ECTS credits

  • Genres of Digital Journalism: Towards a New Paradigm - 2.5 ECTS credits

  • Technological Tools of Digital Communication - 5 ECTS credits

  • Digital Communication: Multimedia Adaptation - 5 ECTS credits

  • Content Creation and Management in Digital Communication - 5 ECTS credits

  • IT Companies in the Knowledge Society - 5 ECTS credits

  • Multimedia Technological Trends in the Information Society - 2.5 ECTS credits

  • The World Stage of Digital Communication: Reality and Trends - 5 ECTS credits

  • External Internship - 10 ECTS credits

  • Technological Tools of Digital Communication - 2.5 ECTS credits

  • Master's Dissertation: - 10 ECTS credits

Postgraduate Degree in Food and Wine Marketing and Communication

  • The Spanish Food Revolution - 5 ECTS credits

  • Marketing and the Food Business - 10 ECTS credits

  • Food and Wine Communication - 10 ECTS credits
  • Professional Project - 5 ECTS credits

Faculty

FACULTY

Master’s course director

Juan Francisco Jiménez Jacinto

Master’s Degree in Creation and Representation of Digital Identities (UB). Journalist and Professor of Technological Innovations in Journalism. Director of the information group Amistat 2000.

jjimenezj@uao.es

 

Programme coordinator

Manuel Domínguez Gómez

Bachelor's in Information Sciences (UAB). Master's in Marketing and Business Technology. Technological Training Programme (MIT). Founding Member of Singular Emotion and President of Ubiquity Barcelona.

mdominguezg@uao.es

 

Postgraduate course director

Anna Riera

Bachelor's in Journalism and Advertising and Public Relations at Ramon Llull University, Barcelona. Former marketing manager at the specialist agency Grup GSR (Tast a les Rambles, San Sebastián Gastronomika and more). Coordinator of the Gourmets supplement in El Periódico de Catalunya since 2004. She has worked in brand positioning using communication, public relations and online marketing campaigns in Spain, Argentina and Switzerland for clients such as Codorniu, Nestlé, Coca-Cola, Illy, Cervezas Damm, Quesos de Suiza, Silestone and Nespresso.

ariera@uao.es

Programme coordinator 

Andreu Miranda

Bachelor's in Audiovisual Communication from Ramon Llull University. Master’s Degree in Film and TV Screenplay from the University of Barcelona.  Head of postgraduate coordination and admissions at Abat Oliba CEU University.

amirandar@uao.es

Faculty

  • Andreu Barrabino García-Manso. Doctor of Psychology with a Bachelor's in Information Science, specialising in Advertising from the Autonomous University of Barcelona. Director of the Degree in Advertising and Public Relations at Abat Oliba CEU University.
  • Montserrat Blanco Fernández. Bachelor's in Communication Sciences. Director of Advertising and Corporate Image at the La Caixa Banking Foundation.
  • José Ignacio Castello Ribera. Doctor of Journalism from San Pablo CEU University, Madrid. Journalist for El Periódico de Catalunya and specialist press websites.
  • Eduard Corral. Founder & Head of Technology at Buzz Marketing Networks, Digital Marketing and Social Media Strategy expert.
  • José Luis Del Olmo Arriaga. Bachelor's in Advertising and PR. Doctor of Marketing and Market Research. Assistant Professor at Abat Oliba CEU University.
  • Carles Lamelo. Radio reporter on Onda Cero, researcher for Televisión Transmedia, political discourse and Communication 2.0.
  • Antonio Martínez Muniente. Professor at Abat Oliba CEU University and manager of the Alesport publishing house.
  • Xavi Salla García. Doctor of Communication and Doctor of Law, Director of the ICEX·CAT Foundation and cocreator of the Advanced Level Specific Vocational Training "Virtual worlds, augmented reality and gamification".
  • Héctor Zapata Cebrián. Architect, expert in Modelling and 3D Animation and developer of video games, interactive apps and virtual reality.
  • Fredrik Johnsson. Master's Degree in Management, System Dynamics (MIT). Former vice president of Havas Media Group. Strategist at BeRepublic.
  • Lola Pardo de Donlebun. Bachelor's in Journalism from Complutense University of Madrid. Columnist for El País. Head of Internet Project Development at La Caixa.
  • Rafaela Almeida. CEO and founder of the BlaNZ Marketing and Communication agency, www.blanz.es. Fifteen years of experience positioning brands through communication, PR and marketing campaigns in Spain, Portugal and Brazil. Author of Marketing, Communication and Society 2.0 (2011). Relationships in Times of Hyperconnectivity (2014) and Influencers: The New Trend in Online Marketing (2017).
  • Natalia Gómez Ansoleaga. Bachelor's in Law and Economics from the University of Deusto and MBA International. Eighteen years of experience in marketing, managing top brands in several sectors of FMCG. Currently, she is marketing and communication manager at Grupo Codorniu - Raventós.
  • Juan Francisco Jiménez Jacinto. Bachelor’s in Hispanic Philology. Master’s Degree in Creation and Representation of Digital Identities (UB). Doctoral student of Social Communication. He worked as a journalist at La Vanguardia, El Periódico and in magazines such as Quimera and Empresa. Former assistant director at the culture magazine Lateral. He is director of the Master's in Digital Communication and New Technologies at Abat Oliba CEU University and director of the information group Amistat 2000.
  • Oriol Lagé. Bachelor's in Psychology from the University of Barcelona and Postgraduate Degree in Strategic Planning at Ramon Llull University. He worked in agencies such as BrainVentures, Collaborabrands and La Fundación. He is currently head of strategy and creativity at the Gastronomus agency. As a chef, he was trained at Escribà and then at El Bulli. Owner and chef of Ot and Samsara restaurants.
  • Anna Llacher. Bachelor's in Audiovisual Communication and Master’s in Film and TV Production and Direction at the Ramon Llull University. Doctoral student in Communication Sciences. Producer and Account Manager at El Terrat of Produccions SL, in the marketing and new projects department. She works with TVE, A3Media, TV3 and La Sexta and presents Somiers and collaborates on the magazine programme Divendres, on TV3.
  • Dot Lung. Marketing manager at Social Media and founder of the 360VR.BARCELONA virtual reality lab. Specialist in media business positioning to maximize online marketing strategies. She worked as a media specialist in Motionographer, F5 New York, OFFF Barcelona, Reasons To Be Creative UK, Sónar + D and Off Sónar. She has also worked on global campaigns and digital strategy with brands like Volkswagen, SEAT, Mattel, Fisher-Price and OCB, among others.
  • Gemma Moliner. Bachelor's in Information Sciences (UAB). Master’s Degree in Marketing and Sales from ESADE and in Protocol and PR at ESERP. Director of Prodeca, the gastronomy branch of the Department of Agriculture, Cattle Industry, Fishing and Food at the Generalitat de Catalunya. Former account and communication manager at the Grup GSR food communication agency. She also writes about food trends in The Gourmet Journal.
  • Ramon Ollé. Bachelor's in History from the Autonomous University of Barcelona and Bachelor's in Advertising and PR from the University of Barcelona. MBA at La Salle Manhattan/College in New York and Doctor in Communication at Abat Oliba CEU University. Specialist in branding, communication and advertising. Vicepresident of strategy for 11 years at Grey España and member of the Planning Council at Grey Worldwide. Founding partner of JAZZ (wejazz.es), the branding and advertising agency of the Tinkle group. Author of The New Brand Management (Ed. Gestión 2000).
  • Nicola Polinelli. Bachelor's in Communication from the University of Perugia, Italy. Postgraduate Qualification in Marketing from the University of Hayward (California, USA) and EMBA from ESIC (Barcelona, Spain). Director of FMCG and B2B in Ulled Barcelona. Marketing and communication consultant for international and national clients such as Heineken, Telefónica, Quesos de Suiza, Moritz, Fever Tree Tonic Water, Roca Group, LG, Tribu Woki, Viena Fast Food, Illycaffe and Codorniu.
  • Àlex Sàlmon. Bachelor's in Journalism from the Autonomous University of Barcelona and in Philosophy from the University of Barcelona. Founding member of the newspaper El Mundo and manager of El Mundo de Catalunya. Editor-in-chief of the Opinion and Collaborations sections. He launched the supplement Tendencias and the prize with the same name.
  • Berta Segura. Graduate in Advertising and PR at Ramon Llull University in Barcelona. Trend analyst, planner and social connector with wide experience in analysing and comprehending new generations (millennials, Z’s, alphas). CEO of DMentes, a specialist business in qualitative and disruptive research, coolhunting and youth culture. Coauthor of 25/50, Two Generations, One Time. Creator of WomenZ festival.
 

 

Careers

CAREER OPPORTUNITIES

As part of their education, students on the Official Master's in Digital Communication and New Technologies carry out a professional internship, which is guaranteed by the University. Companies are from the fields of technology, communication and content. This internship is required to graduate from the course. 

Following the programme allows graduates to join top teams and increases the probability of being hired in the sector. 

Students who gain the Official Master's in Digital Communication and New Technologies, alongside the Postgraduate Degree in Food and Wine Marketing and Communication from Abat Oliba CEU University can pursue careers in the following areas:

- Digital marketing manager 

- Communication manager 

- Media manager  

- Communications manager in food and wine companies 

- Food events manager  

- Communication manager for restaurant chains and luxury establishments 

- Community management and community recording 

- Strategy design consultation for communication, journalism and marketing in digital innovation 

- SEM, SEO and SMM manager 

- Manager of agencies that deal with certifying food quality and designation of origin 

- Public relations manager 

- Communication consultant in companies from the food sector 

- Product innovation and development management  

- Institutional relations manager 

- CSO (chief sustainability officer) and CSR (corporate social responsibility) 

- CCO (chief compliance officer) Company reputation and image 

- CTO (chief technology officer) 

- CDO (chief data officer) Statistical training, digital analyst, qualitative digital environments Big data 

- Innovation consultancy director 

- Client vision advisor 

- Innovation & entrepreneurship manager 

- Business development manager 

- Innovation product strategy manager 

- Network digital marketing 

- Talent development manager 

- Communications manager in the public sector 

- Specialised journalist

Collaborators

Abat Oliba CEU University has a close relationship with a vast number of digital communication and technology service providers who recognise the quality of the Official Master's in Digital Communication and New Technologies and who benefit from graduates in this field.

Abat Oliba CEU University has a close relationship with leading companies in the sector who actively collaborate in the Postgraduate Degree in Food and Wine Communication, complementing education for students to enter the professional world. These collaborations with companies and institutions symbolise the continuing progress of the postgraduate programme.

Fees and funding 

TOTAL COST

€7,935

PAYMENT METHODS

Those studying the Postgraduate Degree in Food and Wine Marketing and Communication must make the full payment before beginning the course. The Master's and Postgraduate Service will send admission forms to potential students to be filled out using one of the payment methods in the matriculation document.

Prospective students will then have 15 calendar days to make the payment.

Abat Oliba CEU University has credit agreements with various banks so students can pay for their studies with preferential conditions.

For more information, prospective students may contact the Academic Management Office.

MORE INFORMATION

Master's and Postgraduate Qualifications
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03
master@uao.es

Quality and regulation 

ADMISSION PROFILE

Candidates for the Postgraduate Degree in Food and Wine Marketing and Communication must have completed a Spanish or international university degree equivalent to a bachelor's degree in the British system. Alternatively, they can qualify based on advanced education that includes professional experience in the sector. The student body includes:

  • Graduates interested in advancing their career in specialised marketing and communication.
  • Workers from food and wine companies.
  • Workers from communication backgrounds who want to expand their knowledge base or take on new responsibilities.
  • Graduates in business, communication, gastronomy and other social sciences interested in working as expert communicators in the strategic creation and planning of brands, product marketing and the positioning of establishments and services in the world of food, wine and restaurants.

OBJECTIVES

This postgraduate degree aims to create advanced, self-sufficient experts in food and wine communication. Graduates will be able to communicate information and advertising to achieve media and commercial success.

It also provides skills in using information aimed at specialist audiences in the sector, as well as the public at large, both on the national and international scale.