Graduates of courses where the impact of digital communication and new technologies is essential. Graduates from all academic areas who want to increase their activity in the world of digital communication and who would like a strong understanding of the specifics of the food and wine industry.
Application is via the website and documentation and enrolment is formalised is at the University.
From October to June.
First semester: Tuesday and Thursday from 18:45 to 21:15 and Monday and Wednesday from 17:30 to 21:30.
Second Semester: Tuesday and Thursday from 18:45 to 21:15.
This course responds to the needs of companies in the fields of food and wine
The Official Master's Degree in Digital Communication and New Technologies offers specialised education on digital communication, an emerging sector with a bright future. It is the first official master's degree in Spain that naturally links communication and digital marketing to the use of new technologies in the information society.
The Official Master's Degree in Digital Communication and New Technologies at Abat Oliba CEU University is designed to respond to the growing needs of the media, companies and institutions in both digital communication and content creation within the context of the society of information and knowledge.
The Postgraduate Degree in Food and Wine Marketing and Communication adds extensive knowledge of a key Spanish and Latin American sector which is currently undergoing sustained expansion on both sides of the Atlantic. The lack of communicators with specific knowledge of the sector is good news for up-and-coming digital experts. This increases the likelihood of success and accessing decision-making roles in companies from the sector (restaurants, luxury products, accommodation, tourism etc.).
The digital revolution brings with it a complete transformation of human communication. Big data, social networks, virtual and augmented reality and artificial intelligence are paving the cultural, economic and professional way for our global society. Creating an innovative personal and academic experience with a business vision that is focused on the future is the best way to understand, grow and excel in the digital world. What's more, it gives graduates a competitive advantage in the global job market.
Experience Week Lab. A week to experience a digital programme in a tech environment first hand.
Intriguing visits to major digital communication events in Barcelona.
Trips to food and wine companies on the international scale, as well as major events in the sector (Barcelona Food Fair and the Girona Gastronomy Forum).
Our teaching staff is made up of accredited experts chosen for their renowned prestige and specialisation.
CEU postgraduates have a 95% average employment rate.
The Library Service was created as a study and research support with the aim of responding to all educational and scientific demands. It has long opening hours, including weekends, and is equipped with the latest technology. UAO CEU also gives the university community a digital device containing open-access publications including teaching materials, faculty and institutional research and work by students and alumni of the University.
Official Master's Degree in Digital Communication and New Technologies
The Human Machine and Virtualisation - 5 ECTS credits
Genres of Digital Journalism: Towards a New Paradigm - 2.5 ECTS credits
Technological Tools of Digital Communication - 5 ECTS credits
Digital Communication: Multimedia Adaptation - 5 ECTS credits
Content Creation and Management in Digital Communication - 5 ECTS credits
IT Companies in the Knowledge Society - 5 ECTS credits
Multimedia Technological Trends in the Information Society - 2.5 ECTS credits
The World Stage of Digital Communication: Reality and Trends - 5 ECTS credits
External Internship - 10 ECTS credits
Technological Tools of Digital Communication - 2.5 ECTS credits
Master's Dissertation: - 10 ECTS credits
Postgraduate Degree in Food and Wine Marketing and Communication
The Spanish Food Revolution - 5 ECTS credits
Marketing and the Food Business - 10 ECTS credits
Professional Project - 5 ECTS credits
Dr. Jose Ignacio Castelló Ribera
Director of department: Communication Department
Director of studies: Degree in Journalism
Juan Francisco Jiménez Jacinto
Master’s in Construction and Representation of Digital Identities (UB). Journalist and lecturer of Technological Innovations in Journalism Director of the Amistat 2000 information group.
Manuel Domínguez Gómez
Degree in Information Sciences (UAB). Master’s in Marketing and Business Technology. Technological Training Program (MIT). Founding partner of Singular Emotion and president of Ubiquity Barcelona.
Degree in Journalism and Advertising and Public Relations from Ramon Llull University in Barcelona. Former Marketing Director of the specialist agency Grup GSR (Tast a les Rambles, San Sebastián Gastronomika, etc.). Coordinator of the supplement "Gourmets" of El Periódico de Catalunya since 2004. She has worked positioning brands through communication and PR campaigns. and online marketing in Spain, Argentina and Switzerland for clients such as the Codorniu Group, the Nestlé Group, Cocacola, Illy, Cervezas Damm, Quesos de Suiza, Silestone and Nespresso.
Degree in Audiovisual Communication from Ramon Llull University. Master’s in Film and Television Script from the University of Barcelona. Head of coordination and admissions for Master's and Postgraduate courses at Abat Oliba CEU University.
As part of their education, students on the Official Master's in Digital Communication and New Technologies carry out a professional internship, which is guaranteed by the University. Companies are from the fields of technology, communication and content. This internship is required to graduate from the course.
Following the programme allows graduates to join top teams and increases the probability of being hired in the sector.
Students who gain the Official Master's in Digital Communication and New Technologies, alongside the Postgraduate Degree in Food and Wine Marketing and Communication from Abat Oliba CEU University can pursue careers in the following areas:
- Digital marketing manager
- Communication manager
- Media manager
- Communications manager in food and wine companies
- Food events manager
- Communication manager for restaurant chains and luxury establishments
- Community management and community recording
- Strategy design consultation for communication, journalism and marketing in digital innovation
- SEM, SEO and SMM manager
- Manager of agencies that deal with certifying food quality and designation of origin
- Public relations manager
- Communication consultant in companies from the food sector
- Product innovation and development management
- Institutional relations manager
- CSO (chief sustainability officer) and CSR (corporate social responsibility)
- CCO (chief compliance officer) Company reputation and image
- CTO (chief technology officer)
- CDO (chief data officer) Statistical training, digital analyst, qualitative digital environments Big data
- Innovation consultancy director
- Client vision advisor
- Innovation & entrepreneurship manager
- Business development manager
- Innovation product strategy manager
- Network digital marketing
- Talent development manager
- Communications manager in the public sector
- Specialised journalist
Abat Oliba CEU University has a close relationship with a vast number of digital communication and technology service providers who recognise the quality of the Official Master's in Digital Communication and New Technologies and who benefit from graduates in this field.
Abat Oliba CEU University has a close relationship with leading companies in the sector who actively collaborate in the Postgraduate Degree in Food and Wine Communication, complementing education for students to enter the professional world. These collaborations with companies and institutions symbolise the continuing progress of the postgraduate programme.
*Price for the 2021-22 academic year
Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.
The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.
Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:
A one-off payment entitles you to a discount of 5 % of the tuition fees.
In 3 instalments per year.
10 instalments with special 0% interest financing. This also entitles students to a discount of 5% on tuition fees.
With Banco Santander, CaixaBank, BBVA and Banc Sabadell. This also entitles students to a discount of 5% on tuition fees.
Students have until 30 June to cancel their reserved place. This way, you can book your place now and be free to cancel if your circumstances change*
*Deadline for cancelling subject to changes in the official enrolment calendar
Master’s and Postgraduate Department
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03