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Postgraduate Degree in Marketing and Gastronomic and Oenological Communication
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Denomination

Postgraduate Degree in Marketing and Gastronomic and Oenological Communication

Academic Area

Communication

Length

8 months

Credits

30 ECTS

modality

Blended learning

places

25

 
Student profile

Graduates, and Diploma holders who are interested in pursuing a professional career in marketing and specialised communications. Professionals from food and wine-related companies.

Admission and Enrolment

Enrolment application via website, sending of the documents and formalisation of admission at the University.

Calendar and timetables

From February to April.

Academic Calendar

This postgraduate aims to respond to the needs of companies in the Food and Wine industry

Why study at the UAO CEU?

1. Future projection

On the whole, there has been an explosion of interest in Food and Wine across Europe in recent years, and just two decades ago it would have been difficult to predict just how much of a media phenomenon it would become. Given this surge in the popularity of food and wine as leisure activities, economic initiatives related to this sector have snowballed, and this sector has literally taken off both in the media and the retail environment. This new economic dimension has encouraged companies within the sector to position their product offering, in order to attract the interest of new national and international markets

As a result, this postgraduate aims to respond to the needs of companies in the Food and Wine industry, which require highly skilled information managers for their activities and products, as well as media professionals and students who may wish to specialise in this future area.

2. Growing sector

Programme oriented to the professional environment in a growing sector such as the food and wine communication field.

Programme designed to facilitate the access to active professionals.

3. Collaborators

Programme developed with a close relationship with important companies of the sector, which are actively involved with the formation of this postgraduate.

4. Faculty

Faculty composed by well-known experts and professionals chosen by their renowned prestige and specialisation.

5. Employability

The average work placement rate is 95% in the postgraduate studies of the CEU.

6. Information resources

The Library Service is conceived as a support unit for study and research. Its most important objective is to meet the educative and scientific demands. It has convenient opening hours, including weekends, with the best computer equipment. In addition, the UAO CEU offers to all the University community a vast digital storage, with free access to its publications from its docent, research or institutional activities carried out by teachers, students or former students from the University.

 

Study Plan

Gastronomic and Oenological Culture (5 ETCS)

  • Anthropological Principles of Gastronomy
  • Origin and Typologies of Gastronomic and Oenological Culture
  • Introduction to Oenology: Tasting and Pairing
 

Specialised Information in the Sector (5 ECTS)

  • Basis of Gastronomic and Oenological Information
  • Overview on the Informative Usage in Specialised Media
  • Written and Audiovisual Content in the Sector
 

Gastromarketing (5 ECTS)

  • Principles of Specialised Marketing
  • National and International Markets
  • Branding
 

Gastronomic and Oenological Communication (10 ECTS)

  • Identifying Communicative Spaces
  • Strategies for Public Presence and Analysis of Paradigmatic Cases
  • Communications and Public Relations Bureau
  • Principles of Advertising and New Networks
  • Strategy of Communication in Social Media
 

Professional Project (5 ECTS)

 

Faculty

FACULTY

Direction

Anna Riera. Graduate in Journalism and Advertising and Public Relations at the Ramon Llull University in Barcelona. Former marketing manager at the specialist agency Grup GRSR (Tast a les Rambles, San Sebastián Gastronomika...). Coordinator of the supplement Gourmets of El Periódico de Catalunya since 2004. She worked positioning brands through communication, public relations and online marketing campaigns in Spain, Argentina, Switzerland, for clients such as Grupo Codorniu, Grupo Nestlé, Cocacola, Illy, Cervezas Damm, Quesos de Suiza, Silestone and Nespresso.

ariera@uao.es

 

Coordination

Andreu Miranda. Graduate in Audiovisual Communication at the Ramon Llull University. Master’s degree in Film and TV Screenplay at the University of Barcelona. Head of coordination and admission in master’s degrees and postgraduate courses at the Abat Oliba CEU University.

amirandar@uao.es

 

Faculty

  • Rafaela Almeida. CEO and founder of the agency BlaNZ Marketing and Communication, www.blanz.es. 15 years of experience in brand positioning through communication, PR and marketing campaigns in Spain, Portugal and Brasil. Author of Marketing, communication and society 2.0 (2011). Relationships in times of hyperconnectivity (2014) and Influencers: The new trend in online marketing (2017).
  • Natalia Gómez Ansoleaga. Graduate in Law and Economics at the University of Deusto and MBA International. 18 years of experience in marketing, managing top brands in several sectors of FMCG. Currently, she is marketing and communication manager at Grupo Codorniu - Raventós.
  • Juan Francisco Jiménez Jacinto. Graduate in Hispanic Philology. Master’s degree in Creation and Representation of Digital Identities (UB). Doctoral student of Social Communication. He worked as a journalist in La Vanguardia, El Periódico and in magazines such as Quimera and Empresa. Former assistant director in the culture magazine Lateral. Director of the Master’s degree in Digital Communication and New Technologies at the UAO CEU. Director of the information group Amistat 2000.
  • Oriol Lagé. Graduate in Psychology at the University of Barcelona and Postgraduate in Strategic Planning at the Ramon Llull University. He worked in agencies such as BrainVentures, Collaborabrands and La Fundación. He is currently head of strategy and creativity at the Gastronomus agency. As a Chef, he was trained at Escribà and then at El Bulli.  Owner and chef of Ot and Samsara restaurants.
  • Anna Llacher. Graduate in Audiovisual Communication and Master’s degree in Film and TV Production and Direction at the Ramon Llull University. Doctoral student in Communication Science. Producer and Account director in El Terrat, of Produccions SL, in the marketing and new projects department. She’s working for TVE, A3Media, TV3 and La Sexta. Presenter of “Somiers” and collaborator in the magazine programme “Divendres”, on TV3.
  • Dot Lung. Marketing manager at Social Media and founder of the virtual reality lab of Barcelona,360VR.BARCELONA. Specialist in business positioning in media to maximize the strategies of online marketing. She worked as a media specialist in: Motionographer, F5 New York, OFFF Barcelona, Reasons To Be Creative UK, Sónar + D and Off Sónar. She also worked in global campaigns and in digital strategy with brands like Volkswagen, SEAT, Mattel, Fisher-Price and OCB, among others.
  • Gemma Moliner. Graduate in Information Science at the UAB. Master’s degree in Marketing and Sales at ESADE and in Protocol and PR at ESERP. Director of Prodeca (gastronomy area in the department of Agriculture, Cattle industry, Fishing and Food at the Generalitat de Catalunya). Former account and communication director at the gastronomic communication agency Grup GSR. She also writes about food trends in The Gourmet Journal.
  • Ramon Ollé. Graduate in History at the Autonomous University of Barcelona and in Advertising and PR at the University of Barcelona. MBA at La Salle Manhattan/College in New York and doctor in communication at the Abat Oliba CEU University. Specialist in branding, communication and advertising. Vicepresident of strategy for 11 years at Grey España and member of the Planning Council at Grey Worldwide. Founding partner of JAZZ (wejazz.es), Branding and Advertising agency of the Tinkle group. Author of The new Brand Management (Ed. Gestión 2000).
  • Nicola Polinelli. Graduate in Communication at the University of Perugia (Perugia, Italy). Postgraduate in Marketing at the University of Hayward (California, USA) and EMBA in ESIC (Barcelona, Spain). Director of FMCG and B2B in Ulled Barcelona. Marketing and communication consultant for international and national clients such as Heineken, Telefónica, Quesos de Suiza, Moritz, Fever Tree Tonic Water, Roca Group, LG, Tribu Woki, Viena Fast Food, Illycaffe and Codorniu.
  • Àlex Sàlmon. Graduate in Journalism at the Autonomous University of Barcelona and in Philosophy at the University of Barcelona. Founder of the newspaper El Mundo and director of El Mundo de Catalunya. Chief editor of the Opinion and Collaborations sections. He promotes the supplement Tendencias and the prize with the same name.
  • Berta Segura. Graduate in Advertising and PR at Ramon Llull University in Baracelona. Trend analyst, planner and social connector with wide experience in analysing and comprehending new generations (millennials, Z’s, alphas). CEO of DMentes, specialist business in qualitative and disruptive research, coolhunting and youth culture. Coauthor of 20-50, two generations, one time. Creator of WomenZ festival.
 

 

Careers

CAREER OPPORTUNITIES

This postgraduate qualifies for the advanced journalistic practice in general-interest and specialised media, as well as for communication management, internal and external, in companies and establishment linked to both sectors.

Collaborators

The Universitat Abat Oliba CEU has a close relationship with important leader businesses of the sector, which actively collaborate on the postgraduate degree in Food and Wine Communication, by complementing training with the student's access to the professional world. These collaborations with companies and entities mean a continuous updating of the postgraduate's degree study plan.

Prices and scholarships

TOTAL PRICE

€3,325

PAYMENT METHODS

Students of the Postgraduate Degree in Marketing and Gastronomic and Oenological Communication must fulfil the complete payment before the beginning of the course. The Postgraduate and University Extension Service will send the enrolment documents to the applicants for them to pay in one of the financial entities that appear on said documents.

Applicants will have 15 calendar days to carry out this procedure.

The Universitat Abat Oliba CEU has credit lines with different financial entities with the objective that all their students are able to finance the totality of their studies in advantageous conditions.

For more information, you can address the Academic Management Service.

MORE INFORMATION

Postgraduate and University Extension
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03
masters@uao.es

Quality and regulations

ADMISSION PROFILE

Candidates for the Postgraduate Degree in Marketing and Gastronomic and Oenological Communication must have a Spanish degree or advanced course (general degree, degree, honours degree, or engineering degree) or a foreign degree (equivalent to a Bachelor’s degree in the Anglo-Saxon system) or advanced professional training, that includes professional experience in the sector.

This profile includes:

  • Graduates and Diploma holders who are interested in pursuing a professional career in marketing and specialised communications.
  • Professionals from food and wine-related companies.
  • Media professionals who are interested in expanding the areas they work in or who want to take on new responsibilities.

OBJECTIVES

This postgraduate aims to train students to become advanced and self-sufficient professionals in managing food and wine communication. It also teaches them how to be efficient when conveying promotional and informative messages, in order to obtain good results both in terms of business and notoriety in the media. It equally aims to provide students with the skills in order to be able to manage information targeted for specialised audiences within the sector, as well as for the general public, on both a national and international level.