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Postgraduate Degree in Marketing and Gastronomic and Oenological Communication
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Denomination

Postgraduate Degree in Marketing and Gastronomic and Oenological Communication

Academic Area

Communication

Length

8 months

Credits

30 ECTS

modality

Blended learning

places

25

 
Student profile

Graduates, and Diploma holders who are interested in pursuing a professional career in marketing and specialised communications. Professionals from food and wine-related companies.

Admission and Enrolment

Enrolment application via website, sending of the documents and formalisation of admission at the University.

Calendar and timetables

From February to April.

Academic Calendar

This postgraduate aims to respond to the needs of companies in the Food and Wine industry

Why study at the UAO CEU?

1. Future projection

On the whole, there has been an explosion of interest in Food and Wine across Europe in recent years, and just two decades ago it would have been difficult to predict just how much of a media phenomenon it would become. Given this surge in the popularity of food and wine as leisure activities, economic initiatives related to this sector have snowballed, and this sector has literally taken off both in the media and the retail environment. This new economic dimension has encouraged companies within the sector to position their product offering, in order to attract the interest of new national and international markets

As a result, this postgraduate aims to respond to the needs of companies in the Food and Wine industry, which require highly skilled information managers for their activities and products, as well as media professionals and students who may wish to specialise in this future area.

2. Growing sector

Programme oriented to the professional environment in a growing sector such as the food and wine communication field.

Programme designed to facilitate the access to active professionals.

3. Collaborators

Programme developed with a close relationship with important companies of the sector, which are actively involved with the formation of this postgraduate.

4. Faculty

Faculty composed by well-known experts and professionals chosen by their renowned prestige and specialisation.

5. Employability

The average work placement rate is 95% in the postgraduate studies of the CEU.

6. Information resources

The Library Service is conceived as a support unit for study and research. Its most important objective is to meet the educative and scientific demands. It has convenient opening hours, including weekends, with the best computer equipment. In addition, the UAO CEU offers to all the University community a vast digital storage, with free access to its publications from its docent, research or institutional activities carried out by teachers, students or former students from the University.

 

Study Plan

Gastronomic and Oenological Culture (5 ETCS)

  • Anthropological Principles of Gastronomy
  • Origin and Typologies of Gastronomic and Oenological Culture
  • Introduction to Oenology: Tasting and Pairing
 

Specialised Information in the Sector (5 ECTS)

  • Basis of Gastronomic and Oenological Information
  • Overview on the Informative Usage in Specialised Media
  • Written and Audiovisual Content in the Sector
 

Gastromarketing (5 ECTS)

  • Principles of Specialised Marketing
  • National and International Markets
  • Branding
 

Gastronomic and Oenological Communication (10 ECTS)

  • Identifying Communicative Spaces
  • Strategies for Public Presence and Analysis of Paradigmatic Cases
  • Communications and Public Relations Bureau
  • Principles of Advertising and New Networks
  • Strategy of Communication in Social Media
 

Professional Project (5 ECTS)

 

Careers

CAREER OPPORTUNITIES

This postgraduate qualifies for the advanced journalistic practice in general-interest and specialised media, as well as for communication management, internal and external, in companies and establishment linked to both sectors.

Collaborators

The Universitat Abat Oliba CEU has a close relationship with important leader businesses of the sector, which actively collaborate on the postgraduate degree in Food and Wine Communication, by complementing training with the student's access to the professional world. These collaborations with companies and entities mean a continuous updating of the postgraduate's degree study plan.

Prices and scholarships

TOTAL PRICE

€3,325

PAYMENT METHODS

Students of the Postgraduate Degree in Marketing and Gastronomic and Oenological Communication must fulfil the complete payment before the beginning of the course. The Postgraduate and University Extension Service will send the enrolment documents to the applicants for them to pay in one of the financial entities that appear on said documents.

Applicants will have 15 calendar days to carry out this procedure.

The Universitat Abat Oliba CEU has credit lines with different financial entities with the objective that all their students are able to finance the totality of their studies in advantageous conditions.

For more information, you can address the Academic Management Service.

MORE INFORMATION

Postgraduate and University Extension
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03
masters@uao.es

Quality and regulations

ADMISSION PROFILE

Candidates for the Postgraduate Degree in Marketing and Gastronomic and Oenological Communication must have a Spanish degree or advanced course (general degree, degree, honours degree, or engineering degree) or a foreign degree (equivalent to a Bachelor’s degree in the Anglo-Saxon system) or advanced professional training, that includes professional experience in the sector.

This profile includes:

  • Graduates and Diploma holders who are interested in pursuing a professional career in marketing and specialised communications.
  • Professionals from food and wine-related companies.
  • Media professionals who are interested in expanding the areas they work in or who want to take on new responsibilities.

OBJECTIVES

This postgraduate aims to train students to become advanced and self-sufficient professionals in managing food and wine communication. It also teaches them how to be efficient when conveying promotional and informative messages, in order to obtain good results both in terms of business and notoriety in the media. It equally aims to provide students with the skills in order to be able to manage information targeted for specialised audiences within the sector, as well as for the general public, on both a national and international level.