Grado en Publicidad y RR. PP. + programa de especialización en Dirección de Comunicación y Gestión de Eventos

La Universitat Abat Oliba CEU (UAO CEU) y la Escuela Internacional de Protocolo (EIP) presentan la primera edición del título de especialización en Dirección de Comunicación y Gestión de Eventos lo que consolida la UAO CEU y la EIP como centro con estudios universitarios especializados en protocolo como herramienta de comunicación plenamente y que no limita su actividad solamente a la docencia sino que se amplía a la investigación, divulgación y orientación profesional de sus alumnos, con un claro enfoque a la empresa y su gestión.

Grado en Publicidad y Relaciones Públicas + Programa de especialización en Dirección de Comunicación y Eventos
Degree in Advertising and PR + specialisation programme in Communication Management and Event Management
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Course title

Degree in Advertising and PR + specialisation course in Communication Management and Event Management 

Academic field

Advertising and Public Relations

Duration

4 years

Credits

258 ECTS

Employability

90.9 % of Advertising students (AQU employability survey 2017)

ORGANISED WITH

 
Student profile

Students interested in the institutional and corporate communication of organisations and the development and management that goes with it.

Admission and enrolment

Students with a degree in Advertising and Public Relations from Abat Oliba CEU University or those enrolled in the Degree in Advertising and Public Relations from Abat Oliba CEU University. Students who do not meet the requirements may study the course and receive only the certificate from the International School of Protocol.

Calendar and timetable

Academic calendar

 

Class timetable
Degree in ADVERTISING
 

Classes given at Abat Oliba CEU (UAO CEU) and the International School of Protocol (EIP)

1. Employability and job quality

90.9% of our Advertising students find work after finishing their studies. 70.7% in the job quality index which brings together aspects of job satisfaction (AQU 2017).

2. Course satisfaction

75% of our students are satisfied with their Communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

3. Course description

Abat Oliba CEU University (UAO CEU) and the International School of Protocol (EIP) introduce the first edition of the degree with a specialisation in Communication Management and Event Management. This fully consolidates UAO CEU and EIP as specialist universities in using protocol as a communication tool. The Universities don't limit their activity to teaching, but expand it to include research, the sharing of ideas and professional guidance for its students, with a clear focus on business and business management. 

The modules of the Degree in Advertising and Public Relations will take place during the four academic years of the course. The 18 credits that take place in the International School of Protocol (EIP) can be completed either during the second semester of the fourth year, in segments throughout the degree or once the degree has been completed.

4. Learn by doing

A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

GoliAds UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for advertising agencies. UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

5. International School of Protocol 

Through this degree, the International Protocol School aims to promote studies in the fields of communication, protocol, institutional relations and skills for event management from an innovative perspective that complies with the demands of the current job market.

Following the principles established by the European Higher Education Area (EHEA), UAO CEU and EIP strive for personalised education that focuses on the student. It goes beyond merely transmitting knowledge and encourages reflection, creative attitudes and the ability to learn how to learn.

To achieve this, students have personal academic and professional tutoring from faculty who guide them towards choosing their specialisation itinerary in the course structure as well as in the transition to the workplace.

6. International programmes

International experience Canterbury Christ Church University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

The CEU-University of Chicago (Graham School of Continuing Liberal and Professional Studies) programme is an initiative for Journalism and Political Science (International Relations) students: trips, case study method and more.

7. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.   

8. Progressive International Development

A new itinerary of international experience that encourages Advertising and PR students to adopt an international outlook from the first year to the fourth through international collaboration activities, academic exchanges for students and faculty, participation in international research projects and short or long-term stays in universities abroad.

1: Students will undergo an online interaction experience with other European universities.
2: Students will be able to explore global communication through short-term stays around Europe, where students will learn to adapt the advertising message to a cultural context. We receive a group of students from other European countries and work together on an international project.
3rd: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities. With a constantly changing syllabus, we get in touch with students from various universities and work together to find solutions to the challenges of social responsibility, the environment and society.
4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.). At UAO CEU, we organise various international advertising events (Drac Novell, GoliAds) that allow students to get to grips with international communication in a practical way. 

9. Innovation Lab

New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab. 

 

Course Structure

The modules of the Degree in Advertising and Public Relations will take place during the four academic years of the course. The *18 credits that take place in the International School of Protocol (EIP) can be completed either during the second semester of the fourth year, in segments throughout the degree or once the degree has been completed.

1st year

  • Introduction to Public Relations

2nd year

  • The Legal Framework for Advertising

3rd year

  • Institutional and Corporate Communication

4th year

  • Event Management and Protocol
Classes given in the EIP during the second semester (2019-2020)
  • New technologies for 360º communication - blended
  • Workshop on events - blended
  • Practical workshop on internal communication - blended
  • Practical workshop on communicating a crisis - blended
  • Official and institutional protocol - blended
  • New technologies for events - blended

Careers and internships

CAREER OPPORTUNITIES

Besides building and strengthening the skills and abilities they have learned throughout their degree, graduates in Advertising and PR with a specialisation in Communication Management and Events Management from Abat Oliba CEU University work as:

  • Corporate relations manager
  • Events organiser and protocol specialist
  • Event manager
  • Event prof
  • Account manager
  • Crisis communication specialist
  • Internal communications specialist
  • Account manager
  • Personal brand advisor
  • Corporate and institutional communications manager
  • DirCom (Director of Communication)
  • Internal or external communication auditor
  • Advertising media planner
  • Social media strategist and analyst
  • Researcher and strategic consultant on market trends
  • Content creation specialist for businesses and institutions

INTERNSHIPS

In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

The course structure offers students the opportunity to carry out a professional internship. This practical educational component places students within companies or departments in the sectors of protocol, institutional relations or communication. Students gain practical experience working on real-life tasks from the industry either alone or as part of a team.

Student evaluation is made up of three components: an internship passport from the International School of Protocol (EIP), a placement report written by the student; and feedback reports written by the internship tutor at the EIP and the internship tutor in the company.

 
  • Further information and contact

International outlook

INTERNATIONAL AGREEMENTS ADVERTISING

ARGENTINA

UniversityPlacesUniversity CodeLanguage Requirements
Universidad Católica de Argentina4*AR UCASpanish
Universidad Fasta2*AR UFASTASpanish

BRAZIL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade de Ribeirao Preto2*BR UNAERPPortuguese

CHILE

UniversityPlacesUniversity CodeLanguage Requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad del Desarrollo1*CL UDDSpanish

FRANCE

UniversityPlacesUniversity CodeLanguage Requirements
Institut de Philosophie Comparée (IPC)1F PARIS350French B2
Toulouse Catholic University4F TOULOUSE09French B2/English B2

IRELAND

UniversityPlacesUniversity CodeLanguage Requirements
Maynooth University4*IRL MAYNOOTH01English B2

ITALY

UniversityPlacesUniversity CodeLanguage Requirements
Università Cattolica del Sacro Cuore6I MILANO03Italian B1+/English TOEFL 79 o IELTS 6.0
Università Suor Orsola Benincasa6I NAPOLI04Italian B1
Libera Università Maria Assunta LUMSA10I ROMA04Italian B1/English B1
Università Europea di Roma2I ROMA23Italian B1

MEXICO

UniversityPlacesUniversity CodeLanguage Requirements
Universidad Anáhuac México Norte4*MX UAMNSpanish/TOEFL 89 o IELTS 7.0
Universidad Anáhuac México Sur2*MX UAMSSpanish
Universidad Panamericana3*MX UPSpanish
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

UniversityPlacesUniversity CodeLanguage Requirements
Universidad de Piura2*PE UDEPSpanish
Universidad Católica San Pablo1*PE UCSPSpanish

PORTUGAL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade Catolica de Lisboa (Lisbon)5P LISBOA01Portuguese A2/English B2

POLAND

UniversityPlacesUniversity CodeLanguage Requirements
Jesuit University Ignatianum in Krakow2*PL KRAKOW19Polish B2/English B2
University of Warsaw2PL WARSZAW01Polish B2/English B2

UNITED STATES

UniversityPlacesUniversity CodeLanguage Requirements
Catholic University of America10*US CUATOEFL 80 (IBT)
Florida International University3*US FIUTOEFL 550 (PBT)/ 80 (iBT)/IELTS 6.5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
University of the Incarnate World2*US UIWTOEFL iBT 79/Cambridge English Advanced Certificate in Advanced English (CAE) C1/ TOEIC 650/ IELTS 6.5

 

*: Places are split between the different courses.

Fees and funding 

TOTAL COST 1ST YEAR

€9,263

RESERVING YOUR PLACE

You can reserve your place at Abat Oliba CEU University by paying €1,500 (discounted from the total cost of the course). This guarantees your place while you complete other entry requirements.

PAYMENT METHODS

Once the place has been reserved, the remaining amount can be paid in the following ways:

  • Single payment

    This method features a 3% enrolment discount.

  • Payment in instalments

    In 5 instalments per academic year.

 

  • Monthly payment

    In 10 instalments with special-offer 0% interest, no arrangement fee financing. These also include a 3% enrolment discount.

  • Financing agreements

    With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also include a 3% enrolment discount.

MORE INFORMATION

Please contact the Information Service to arrange personalised economic plans.
Tel. +34 932 53 72 00
futurosalumnos@uao.es

Quality and regulation

ADMISSION PROFILE

Students must be interested in aspects related to the inner workings and management of institutional and corporate communication.

Students must be able to understand the different models of communication, advertising and public relations in organisations, to analyse, identify problems and offer solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution.

Similarly, it is necessary to have a command of another language (preferably English) and be creative – in the widest sense of the word – within communications and advertising.

 

OBJECTIVES

  • To understand the different techniques for research and analysis of communication, advertising and public relations
  • To understand the management techniques of the business world and the departments of communication, advertising and public relations 
  • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
  • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
  • To understand creation and production methods and processes for different kinds of communication
  • To understand the ethics, professional and humanist code as well as the legal system

 

DEGREE SKILLS

REGULATION FOR CONTINUATION OF STUDIES

MONITORING INDICATORS

ACTION PLAN FOR TUTORS