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Double degree in Marketing and Commercial Management + Advertising and PR
Denomination

Double degree in Marketing and Commercial Management + Advertising and PR

Academic Area

Business and Economics

Length

5 YEARS

Credits

389 ECTS

Employability

97% (AQU's Work Placement Survey 2014)

Professional development

Competences program CEU ePlus

Student profile

Those able to create, develop, control, sell, and communicate any kind of product and/or service, in any kind of company.

Admission and Enrolment

Enrolment application via website, sending of the documents and formalisation of admission at the University.

Calendar and timetables

Academic calendar

Class timetable

 

We are pioneer in the implantation of the Marketing studies in Catalonia

Why study at the UAO CEU?

1. Employability

97% of our students find a job after the completion of their studies, that is 11 percentage points above the Catalan universities average (AQU's Work Placement Survey 2014).

2. Double major

The Universitat Abat Oliba CEU is a pioneer on the methodology that allows to combine two degrees and obtain in 5 years two university degrees. The Abat Oliba CEU University offers this new degree combining its long tradition in Advertising and Public Relations studies with the Marketing studies, an area in which the UAO CEU is ground-breaking in the Catalan university context.

Marketing, Creativity and New Technologies are the essential elements required to the proper development of a company, both in the public and the private fields. For this reason, the Abat Oliba CEU University, aware of their importance, bases the studies of the double degree Marketing and Commercial Management + Advertising and Public Relations on these pillars.

The fundamental purpose of this double degree is to train professionals who are completely adapted to the necessities of the business and advertising world, who have special marketing and communication abilities and who are capable of creating, developing, controlling, selling and communicating any kind of product and/or service in any kind of company.

The combination of Marketing and Commercial Management subjects with Advertising and Public Relations subjects of this double degree provides the student with a comprehensive, in-depth and up-to-date view, which is highly valued in the current labour market.

3. E/xperience·day

Throughout the whole academic year, students will be able to attend to chats, lectures and round tables with professionals in the business world in order to exchange knowledge and experience.

With the’e/xperience·day we aim to achieve these objectives: providing students with a positive learning experience and offering them the opportunity to interact with a sociocultural environment, preparing them for future professional responsibilities.

4. Methodology

Teaching model based on the practical and individualised training that allows to link the  theoretical knowledge to professional practice, by means of real internships, workshops and practical seminars.

Based on these 3 pillars: marketing, creativity and new technologies.

5. Internationalisation

In the United States by means of the programmes “International Political Economy” with the University of Chicago and the “International Business Certificate Program” with the University of Boston. The students receive an international training in English, linked to their official degree studies, and may carry out an additional international mobility stay.

We offer the possibility to carry out international stays or internships in the best universities of Europe, America and Oceania.

6. Aula Emprende Programme

The UAO CEU bets for the development of the entrepreneur spirit in all the studies of the Business area, by means of several initiatives, such as:

  • Workshop  entrepreneur woman
  • Family business and entrepreneurship meetings
  • Experiential entrepreneurship conferences
  • CEU Emprende Summer Camp

 

In addition, the Entrepreneurs Club, created by students, promotes other activities, such as the BCN Thinking Challenge, an entrepreneurship marathon with the participation of students from different universities and fields of knowledge, and professionals from different areas, who must solve an "entrepreneurship case" with a social goal.

7. Applied knowledge

Our Advertising and PR students organise every year the gala and awards ceremony GoliADs UAO CEU Awards, which have become a model for many advertising agencies.

8. Competences program CEU ePlus

The CEU ePlus competence program is incorporated in every degree since the very first year, in order to work on the specific most demanded competences in the labour market for every degree. In addition, the students always have at their disposal the possibility to make an individual coaching procedure.

9. Facilities

The Audiovisual Service of the University comprehends all the facilities, infrastructures, and fixed and mobile equipment necessary for the teaching activity (television studio, sound system studio, photography studio, radio studio, etc.).

 

Job opportunities

JOB OPPORTUNITIES

Students who obtain the official title "graduate in Marketing and Commercial Management + Advertising and Public Relations from the Abat Oliba CEU University" puede can pursue careers in the following areas:

  • DirCom
  • Researcher and strategic consultant in Advertising and Public Relations
  • Researcher, planner and media buyer
  • Creative and designer
  • Corporate Communication Manager
  • Account Director
  • Creative Director
  • Marketing Director
  • Sales Manager
  • Product Manager
  • Brand Manager

INTERNSHIPS

In the final year of the degree course, students undertake a mandatory work placement in companies, offices or institutions in their preferred area of practice.

These practical training programmes are included in the study plans, and enable the student to apply and complement the knowledge they have acquired during their academic training, ensuring that they acquire professional competences that will assist them when they enter employment in the future. The group of activities that the student will develop in this programme will be jointly agreed between the company’s tutor and the Work Placement and Employment Service coordinator, who is in charge of the practicum.

The student will also have an academic tutor who will monitor and evaluate the internships to ensure that the students get the maximum use of their time at the organisation.
Please visit the Work Placement and Employment Service section for more information.

 
  • list of companies
    PDF

International

INTERNATIONAL AGREEMENTS

ECONOMIC AND BUSINESS

ARGENTINA

universityplacesCod.Universitylanguage requirements
Universidad Católica de Argentina2*AR UCASpanish
Universidad Católica de la Plata1*AR UCALPSpanish
Universidad Fasta2*AR UFASTASpanish

AUSTRIA

universityplacesCod.Universitylanguage requirements
The University of Graz1A GRAZ01German B2/English B2
Kufstein University of Applied Sciences3A KUFSTEIN01English B2

BELGIUM

universityplacesCod.Universitylanguage requirements
Artesis Plantijn University College Antwerp1B ANTWERP62English B2
EPHEC (Ecole Pratique des Hautes Etudes Commerciales)2B BRUXEL82French B2/English B2
Howest Hogeschool2B KORTRIJ03English B2/Dutch B2
Thomas More University College2B MECHELE14English B2

BRASIL

universityplacesCod.Universitylanguage requirements
Universidade de Ribeirao Preto2*BR UNAERPPortugués

CANADA

universityplacesCod.Universitylanguage requirements
Centennial College4*CAN CCADE/MKT: TOEFL 80

CHILE

universityplacesCod.Universitylanguage requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad de Santo Tomás5*CL USTSpanish
Universidad del Desarrollo1*CL UDDSpanish

GERMANY

universityplacesCod.Universitylanguage requirements
Augsburg Hochschule3D AUGSBUR02German B1/English B1
Zeppelin University (Friedrichshafen)4*D FRIEDRI01English B2/German B2
Fachhochschule Köln2D KOLN04English B1/German B1

FRANCE

universityplacesCod.Universitylanguage requirements
Université Montesquieu - Bordeaux IV2F BORDEAU41French B1
ESDES Lyon Business School - Universite Catholique Lyon2F LYON10English B2/French B2
ESCE. École Supérieure du Commerce Extérieur2F PARIS213English B2/French B2
Université Perpignan VIA DOMITIA2F PERPIGN01French B1
Toulouse Catholic University4*F TOULOUSE09French B2/English B2

HUNGRIA

universityplacesCod.Universitylanguage requirements
Corvinus University of Budapest2HU BUDAPES03English B2/Hungarian B2

ITALY

universityplacesCod.Universitylanguage requirements
Università Politecnica delle Marche1I ANCONA01Italian A2/English A2
Università Cattolica del Sacro Cuore1I MILANO03Italian B1/English: TOEFL 79/IELTS 6.0
Libera Università di Lingue e Comunicazione IULM3*I MILANO05Italian A2

MEXICO

universityplacesCod.Universitylanguage requirements
Instituto Tecnológico de Monterrey3*MX ITESMSpanish
Universidad Anáhuac del Norte4*MX UAMNTOEFL 89/IELTS 7.0
Universidad Panamericana3*MX UPSpanish
Universidad de la Vera Cruz2*MX UVCSpanish
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

universityplacesCod.Universitylanguage requirements
Universidad de Piura2*PE UDEPTOEFL 70
Universidad Católica San Pablo1*PE UCSPSpanish

PORTUGAL

universityplacesCod.Universitylanguage requirements
Universidade Catolica de Lisboa ADE2P LISBOA01Portugese A2/English B2
IADE1P LISBOA46English B2
Universidade Lusófona de Humanidades e Tecnologias1P LISBOA52Portugese B2/English B2

POLAND

universityplacesCod.Universitylanguage requirements
John Paul II Catholic University of Lublin1PL LUBLIN02Polish B1/English B2
Nicolaus Copernicus University1*PL TORUN01English B1
Lazarski University2*PL WARSZAW14English B2

SWEDEN

universityplacesCod.Universitylanguage requirements
Kristianstad University2S KRISTIA01Swedish A2/English B1

RUSSIA

universityplacesCod.Universitylanguage requirements
Lomonosov Moscow State University1RU MSURussian B2/English C1

FINLAND

universityplacesCod.Universitylanguage requirements
Laurea University (Espoo)3SF VANTAA06English B2

REGNE UNIT

universityplacesCod.Universitylanguage requirements
University of Glasgow Caledonian6UK GLASGOW08English C1 (Consulta certificados GCU)
London South Bank University2UK LONDON066IELTS 6.0/TOEFL 550 (PBT)/213 (IBT) 80/CAE

UNITED STATES

universityplacesCod.Universitylanguage requirements
Florida International University2*US FIUTOEFL 550 (PBT)/80 (IBT)/IELTS 6,5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
Whitewater University2*US UWWTOEFL 500 (PBT)/61 (iBT)/ IELTS 5,5

COMMUNICATION

ARGENTINA

universityplacesCod.Universitylanguage requirements
Universidad Católica de Argentina2*AR UCASpanish
Universidad Católica de la Plata1*AR UCALPSpanish
Universidad Fasta2*AR UFASTASpanish

BELGIUM

universityplacesCod.Universitylanguage requirements
Artevelde Hogeschool (Gent)2B GENT39English B1
PXL University College2B HASSELT22English B1/ Dutch B2
Howest Hogeschool1B KORTRIJ03English B2/Dutch B2

BRASIL

universityplacesCod.Universitylanguage requirements
Universidade de Ribeirao Preto2*BR UNAERPPortugués

CANADA

universityplacesCod.Universitylanguage requirements
Centennial College4*CAN CCTOEFL 80

CHILE

universityplacesCod.Universitylanguage requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad de Santo Tomás5*CL USTSpanish
Universidad del Desarrollo1*CL UDDSpanish

FRANCE

universityplacesCod.Universitylanguage requirements
Toulouse Catholic University4*F TOULOUSE09French B2/English B2
Université François-Rabelais1F TOURS01French B2

ITALY

universityplacesCod.Universitylanguage requirements
Università Cattolica del Sacro Cuore6*I MILANO03Italian B1+/English TOEFL 79/IELTS 6.0
Libera Università di Lingue e Comunicazione IULM3*I MILANO05Italian A2

MEXICO

universityplacesCod.Universitylanguage requirements
Instituto Tecnológico de Monterrey3*MX ITESMSpanish
Universidad Anáhuac del Norte4*MX UAMNTOEFL 89/ IELTS 7.0
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

universityplacesCod.Universitylanguage requirements
Universidad de Piura2*PE UDEPTOEFL 70

PORTUGAL

universityplacesCod.Universitylanguage requirements
IADE2P LISBOA46English B2

UNITED STATES

universityplacesCod.Universitylanguage requirements
Florida International University2*US FIUTOEFL 550 (PBT)/ 80 (IBT)/ IELTS: 6,5
Texas A&M University2*US TAMUTOEFL 80
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/ IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
Western Kentucky University2*US WKUTOEFL 65 (iBT)/500 (PBT) / IELTS 5.5


 
*: Les places es reparteixen entre les diferents carreres.

Prices and scholarships

TOTAL PRICE OF THE 1ST YEAR

€10,947

PLACE RESERVATION

You will be able to do the place reservation at the Abat Oliba CEU University, which guarantees a place in the degree while awaiting approval of the Selectivitat or other access requirements, carrying out the payment of €1,500 which will be discounted from the total price of the course.

PAYMENT METHODS

Once you have made a reservation, the payment of the rest of the registration fee can be carried out in one of the following methods:

Single payment

This method involves a 3% discount on the enrolment fees.

Instalment payment

Of the enrolment fee in four instalments per year.

Monthly payment

10 instalments with special financing at 0% interest with Banc Sabadell (Check opening charges).

Other payment methods

With Banco Santander, "la Caixa", Catalunya Caixa, BBVA and Banc Sabadell. This method also involves a 3% discount on the enrolment fees.

MORE INFORMATION

Please contact the Information Service if you want us to offer you a personalised economic plan.
Tel. +34 932 53 72 00
futurosalumnos@uao.es

Quality and regulations

ADMISSION PROFILE

The student must be interested in areas related to marketing, retail management and leadership, and in issues related to how institutional and corporate communications work within organisations.

They must be able to understand the social function of the company, and analyse and identify issues and propose solutions. They must be able to analyse and summarise information and work as part of a group, as well as to understand and abstract information. They must be expressive, sociable, open-minded and have a view on how the world may develop in the future.

The student must also be proficient in a foreign language (preferably English), and have a flair for quantitative methods and creativity in the wider sense in communications and advertising.

OBJECTIVES

  • Speaking using refined economic and business language - in other words, have sound knowledge of the concepts and fundamental management tools that can be applied to the functional areas of marketing and sales within the company.
  • Having a comprehensive view of the organisation and business environments in which companies operate.
  • Being able to understand how a company works and how the changes that occur in a company affect business decision-making.
  • Developing the abilities and skills required to apply knowledge that has been acquired, and be able to carry out professional activities in different environments such as Marketing and Commercial Management in companies and organisations.
  • Being able to evaluate, criticise, discuss, develop and present business proposals after understanding the social, economic, international context, etc., that they are presented in.
  • Applying the training they have received to their personal lives, and the professions they have trained for, in line with the sustainability and social responsibility values for any company or organisation.
  • Becoming an impartial and efficient business professional that assumes the role of his profession responsibly and diligently, and be aware of the commitment that comes with managing business organisations, which is essential for the common good and for personal well-being.
  • Developing initiative and leadership skills, as well as an interest in Marketing and Commercial Management.
  • Acquiring the linguistic capabilities that are required for sound Marketing and Commercial Management within a company or an organisation.
  • Having the knowledge of different research and analysis techniques in communications, advertising and public relations.
  • Having the knowledge of management techniques in global business and in communications, advertising and public relations departments.
  • Having the knowledge of the structure of media, audiences and buying thereof, as well as characteristics, types and issues.
  • Having the knowledge of marketing methods and techniques used in order to make strategic decisions regarding communications, advertising and public relations.
  • Having the knowledge of creation and production methods and processes for different media.
  • Having the knowledge of ethics (professional and individual) as well as the legal system regarding ethical practices.