Certificate of specialization in Digital Marketing and Trends

Title

Certificate of Specialization in Digital Marketing and Trends

Academic area

Communication

Calendar

From 8 to 12 July 2024

Credits

5 ECTS

Format

In-person

Language

Spanish

Student profile

Graduates in business, marketing and communication who aim to become department directors in communication and marketing agencies.

Admission and enrolment

Andreu Miranda Romera
Bellesguard, 30. 08022 Barcelona
Tel. 932 540 900 (Ext: 30977) WhatsApp: +34 637 484 349
[email protected]

Calendar and timetable

From 8 to 12 July 2024

09:30 to 13:30 and 15:30 to 17:00 (8, 9 and 11 July)

09:30 to 13:30 (10 and 12 July)

Why study at the UAO CEU?

Curriculum

Program:

- Day 1 (8 July): Data Driven Management 09:30 - 13:30: Lecture on the central axes of data work for businesses aimed at attracting qualified customers. Lecturer: Alberto Martínez, Co-Founder CEO of Sekuenz, Co-Founder Partner in the Tech Tourism Cluster.

· 15:30 - 17:00: Visit to TELEFONICA at Edificio Diagonal 00.

- Day 2 (9 July): Digital Marketing Trends 09:30 - 13:30: New horizons and strategies for digital marketing services of businesses and institutions. Lecturer: Lola Pardo: Graduate in Information Sciences from the Complutense University of Madrid. Specialist in Business Development and New Technologies in companies from various sectors, including Apple Computer, Guinness Group, Hoteles Meliá and Fundación “la Caixa”. Currently CEO of the big data company TriM.
· 15:30 - 17:00: Visit to CosmoCaixa and lecture by Montse Blanco (Marketing Director at Fundación “la Caixa”).

- Day 3 (10 July): Construction and Capitalization of Digital Audiences 09:30 - 13:30: Identification and capitalization of digital audiences. Lecturer: Carmen de la Llave, Graduate in Journalism and Political Sciences from the UAO CEU. Director of Communication of the Healthcare sector at Llorente y Cuenca.

- Day 4 (11 July): Artificial Intelligence I 09:30 - 13:30: Latest advances in the AI sector and applications in business communication. Lecturer: Juan Francisco Jiménez is a lecturer specializing in communication technologies and holds a PhD in artificial intelligence. Currently Director of the Department of Communication at the UAO CEU and Rector's Delegate for Digital Transformation.

· 15:30 - 17:00: Visit to Llorente y Cuenca with Carmen de la Llave.

- Day 5 (12 July): Artificial Intelligence II 09:30 - 13:30: Applications of AI in the improvement of business strategy. Lecturer: Carlos Sotillo, Transformation Evangelist at NTT Data Europe LATAM.
· 13:45: Presentation of diplomas and farewell.

TEMA 14. Proyecto de programa
Proyecto de investigación o desarrollo en un área específica de IA

Faculty staff

TEACHING STAFF

Direction:

Juan Francisco Jiménez

Coordination:

Marta Andía
Andreu Miranda

Lecturers:

Alberto Martínez: Co-Founder & CEO of Sekuenz. Co-Founder & Partner in the Tech Tourism Cluster. Consultant in the positioning of businesses and companies in the digital environment.
Lola Pardo: Graduate in Information Sciences from the Complutense University of Madrid. Currently CEO of TriM, a start-up specializing in big data in the field of meteorology.
César Pérez Aznar: EMEA Business Development Manager - Data Science & AI workstations at HP, and specialist in the transformation of companies and organizations through the development of analytical capabilities.
Juan Francisco Jiménez: Lecturer specializing in communication technologies. Holds a PhD in Artificial Intelligence. Currently Director of the Department of Communication at the UAO CEU and Rector's Delegate for Digital Transformation.
Carmen de la Llave: Graduate in Journalism and Political Sciences from the UAO CEU. Director of Communication of the Healthcare sector at Llorente y Cuenca.

Internships and career opportunities

INTERNSHIPS AND CAREER OPPORTUNITIES

With training in the latest digital marketing trends and the commercial application of artificial intelligence, there are a variety of career opportunities available in today's job market. Some of the possible careers that you could consider include:

Digital Marketing Specialist: As a specialist in digital marketing, you would be responsible for designing and executing online marketing strategies using the latest digital tools and techniques. Your knowledge of artificial intelligence will enable you to optimize and personalize the campaigns to reach specific audiences effectively.

Marketing Data Analyst: With your understanding of artificial intelligence, you could work as a marketing data analyst, using algorithms and models to analyse large datasets and extract valuable insights. This would help you to take informed decisions to improve marketing strategies and increase return on investment (ROI).

E-Commerce Manager: Skills in digital marketing and artificial intelligence are especially relevant in e-commerce. As an e-commerce manager, you could oversee and optimize the user experience on e-commerce platforms, implement digital marketing strategies to increase sales and use artificial intelligence tools to personalize recommendations of products and improve customer retention.

Digital Marketing Consultant: You could work as an independent consultant or for a consultancy firm, helping companies from different sectors to develop effective digital marketing strategies. Your expertise in artificial intelligence would enable you to advise on the implementation of emerging technologies to improve the performance of marketing campaigns.

Marketing Technology Developer: If you have technical skills, you could work in the development of marketing technology tools and platforms that integrate artificial intelligence to automate processes, improve audience segmentation and optimize the personalization of contents.

Digital Marketing Director: With expertise and advanced skills in digital marketing and artificial intelligence, you could aspire to leadership roles as a digital marketing director in companies in diverse sectors. In this position, you would be responsible for designing the company's overall digital marketing strategy and leading teams to successfully implement it.

TOTAL AMOUNT

€800* (25% discount for students from universities that have an agreement with the UAO CEU)

*Price valid for the 2024 academic year

The academic fees correspond, solely and exclusively, to the provision of the teaching service of the degree enrolled on, this being the only service corresponding to the payment of those fees. By enrolling, the student consents and accepts that the teaching, tutorials, internships and evaluation tests may be in person or remote (when the competent authorities so require, either directly or indirectly).

The obligation to pay in full the aforementioned fees will still apply even in the event that, for reasons beyond the University's control, some of the training activities included in the degree cannot be carried out according to the teaching schedule established at the beginning of the academic year. Should this occur, the University will guarantee the student that said activity will be rescheduled whenever possible, taking into consideration the interest of the student and other academic criteria that may apply.

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