🎓 Degree in Advertising and Public Relations | Universitat Abat Oliba CEU

The degree in Advertising and PR from the Abat Oliba CEU University includes internships in the best agencies. Employability rate of 97%.

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        Degree in Advertising and Public Relations
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        Course title

        Degree in Advertising and Public Relations

        Academic field

        Communication

        Duration / Credits

        4 years
        240 ECTS

        OFFICIAL STAMP OF QUALITY – AQU

        Places

        45

        Employability

        89%

        (AQU 2023) (+3 points above the average of Catalan universities)

        Student profile

        Students interested in institutional and corporate communication and its management.

        Admission and enrolment

        Applications for admission must be submitted through the Admission Portal. Candidates will be assessed based on their academic record and the admissions tests taken.

        Preferential admission will be granted to candidates who meet the academic entry requirements and who best fulfil the selection criteria.

        Calendar and timetable

        Academic calendar

        Choose academic year
        Degree in ADVERTISING and PUBLIC RELATIONS
         

        90.9% of our students find work after finishing their studies.

        Why UAO CEU?

        1. Employability and job quality

        90.9% of our Advertising students find work after finishing their studies. 70.7% is the job quality index which brings together aspects of job satisfaction (AQU 2017).

        2. Course satisfaction

        75% of our students are satisfied with their communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

        3. Learn by doing

        A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

        GoliADs UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for advertising agencies. 

        UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

        Aula News: students on this degree will develop the advertising section of the university digital newspaper created by Journalism students.

        4. Colegio de Publicitarios y Relaciones Públicas de Catalunya

        Students of Advertising at UAO have free registration with this organization until they complete their studies, allowing them to benefit from the services and activities it offers.

        5. International programmes

        International Experience Coventry University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

        El programa CEU - The University of Chicago (Graham School of Continuing Liberal and Professional Studies) programme is an initiative for Journalism and Political Science (International Relations) students: trips, case study method and more.

        6. CEU ePlus skills programme

        A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

        It includes visits to national and international companies and production centres through internships.

        7. Progressive International Development

        A new itinerary of international experience that encourages Advertising and PR students to adopt an international outlook from the first year to the fourth through international collaboration activities, academic exchanges for students and faculty, participation in international research projects and short or long-term stays in universities abroad.

        1: Students will undergo an online interaction experience with other European universities.
        2: Students will be able to explore global communication through short-term stays around Europe, where students will learn to adapt the advertising message to a cultural context. We receive a group of students from other European countries and work together on an international project.
        3rd: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities. With a constantly changing syllabus, we get in touch with students from various universities and work together to find solutions to the challenges of social responsibility, the environment and society.
        4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.). At UAO CEU, we organise various international advertising events (Drac Novell, GoliAds) that allow students to get to grips with international communication in a practical way.

        8. Innovation Lab

        New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab.

         
         

        Careers and internships

        CAREER OPPORTUNITIES

        Students who earn the Official Degree in Advertising and Public Relations from Abat Oliba CEU University can pursue their careers in the following areas:

        • Creative director
        • Artistic manager
        • Account manager
        • Events Organiser and Protocol Specialist
        • Personal brand advisor
        • Corporate and institutional communications manager
        • DirCom (Director of Communication)
        • Strategic planner
        • Brand creator, manager and designer (brand naming)
        • Advertising copywriter
        • Internal or external communication auditor
        • Advertising media planner
        • Social media strategist and analyst
        • Researcher and strategic consultant on market trends
        • Content creation specialist for businesses and institutions
        • Cross-media digital advertising and storytelling expert

         

        INTERNSHIPS

        In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry. 

        These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

        The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

        Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

        For more information, visit the Work Placement and Employment Service.

         
        • List of companies
          PDF
        • Further information and contact

        International outlook 

        INTERNATIONAL AGREEMENTS

        ADVERTISING

        ARGENTINA

        University places Code Language requirements
        Universidad Católica de Argentina 4* AR UCA Spanish
        Universidad Católica de la Plata 1* AR UCALP Spanish
        Universidad Fasta 2* AR UFASTA Spanish

        AUSTRALIA

        University places Code Language requirements
        Murdoch University 2* AU MURDOCH Ver requisitos

        BELGIUM

        University places Code Language requirements
        ISFSC Saint Louis 2 B BRUXEL86 French B1
        Artevelde Hogeschool (Gante) 4 B GENT39 English B1
        PXL University College 2 B HASSELT22 English B1, (exchange courses), Dutch B2 (degree programs)
        Howest Hogeschool 4 B KORTRIJ03 English B2/Dutch B2
        Thomas More University College 4 B MECHELE14 English B2

        CHILE

        University places Code Language requirements
        Universidad Finnis Terae- Santiago 2* CL FINNIS Spanish
        Universidad de Santo Tomás 2* CL UST Spanish
        Universidad del Desarrollo 2* CL UDD Spanish

        COLOMBIA

        University places Code Language requirements
        Pontificia Universidad Javeriana, Seccional Cali 2* CO JAVE Spanish

        GERMANY

        University places Code Language requirements
        Rheinische Friedrich-Wilhelms-Universität Bonn 2 D BONN01 German (expected A2; recommmended B1), English not specified)
        University of Technology in Dresden 2 D DRESDEN02 English B1/German B1
        Catholic University of Eichstätt 1 D EICHSTA01 English B2/German B1
        Zeppelin University (Friedrichshafen) 4 D FRIEDRI01 English B2/German B2
        Ilmenau University of Technology 2 D ILMENAU01 German B2/English B2/C1
        Johannes Gutenberg - Universität Mainz 2 D MAINZ01 German B1/English B1

        DENMARK

        University places Code Language requirements
        Danish School of Media and Journalism 2 DK ARHUS10 English C1/Danish C1
        Roskilde Universitet 2 DK ROSKILD01 English B2/Danish B2

        FRANCE

        University places Code Language requirements
        Institut Catholique de Paris (ICP) 6 F TOULOUSE09 French B2/English B2
        Toulouse Catholic University 2* F TOULOUSE09 French B2/English B2
        Université François-Rabelais 4 F TOURS01 French B2

        IRELAND

        University places Code Language requirements
        Maynooth University 12* IRL MAYNOOT01 English B2

        ITALY

        University places Code Language requirements
        Università degli Studi del Molise 1 I CAMPOBA01 Italian A2/English for several programs and exchange students
        Libera Università di Lingue e Comunicazione IULM 2 I MILANO05 Italian A2/English B1
        Università Suor Orsola Benincasa 3 I NAPOLI04 Italian B1
        Libera Università Maria Assunta LUMSA 10 I ROMA04 Italian B1/English B1

        JAPAN

        University places Code Language requirements
        Rikkyo-University College of Intercultural Communication 4 JA CIC English B2

        SOUTH OF COREA

        University places Code Language requirements
        Soongsil University 2* KO SOONGSIL English B2
        EWHA Womans University 3* KO EWHA English B2 y NOTA PONDERADA EXPEDIENTE 7,5/10 o superior

        MALAYSIA

        University places Code Language requirements
        Taylor's University 2* MA TAYLOR English B2

        MÉXICO

        University places Code Language requirements
        Universidad Anáhuac México 2* MX UAMN Spanish/TOEFL 89 o IELTS 7.0
        Universidad Panamericana 2* MX UP Spanish
        Universidad Iberoamericana 2* MX IBERO Spanish
        Universidad del Valle de Atemajac 2* MX UNIVA Spanish

        NORWAY

        University places Code Language requirements
        Volda University College 4 N VOLDA01 Norwegian A2/English B2

        NETHERLANDS

        University places Code Language requirements
        Hanze University of Applied Sciences, GroningenCOMUNICACIÓN 4 NL GRONING03 English B2
        Tilburg University 2* NL TILBURG 01 English B2
        HU University of Applied Sciences Utrecht 4* NL TILBURG 01 Dutch B2/ English B2 (requieren certificados según los estudios)

        PERÚ

        University places Code Language requirements
        Universidad de Lima 2* PE LIMA Spanish
        Universidad de Piura 2* PE UDEP Spanish

        PORTUGAL

        University places Code Language requirements
        Universidade da Beira Interior (Covilha) 1 P COVILHA01 Portugués B1
        Universidade Catolica de Lisboa (Lisboa) 3 P LISBOA01 (Lisboa) Portugese A2/English B2
        Instituto Politecnico de Lisboa - IPL/Escola Superior de Comunicação Social -ESCS 1 P LISBOA05 Portugese B1/English B1

        POLAND

        University places Code Language requirements
        Jesuit University Ignatianum in Krakow 2* PL KRAKOW19 Polish B2/English B2
        John Paul II Catholic University of Lublin 6 PL LUBLIN02 Polish B1/English B2
        Collegium Civitas 3* PL WARSZAW35 English B2

        SWEDEN

        University places Code Language requirements
        Jönköping University 2* S JONKOPI01 TOEFL score of at least 575

        UK

        University places Code Language requirements
        Canterbury Christ Church University 8* UK CANTERB03 English B2
        Conventry University 4* UK CONVENTR02 English B2
        University of Glasgow Caledonian 12* UK GLASGOW08 English C1 (Consulta los certificados requeridos en la página web de Glasgow Caledonian University)
        Liverpool John Moore University 10* UK LIVERPO02 English B2
        Sheffield Hallam University 4* UK SHEFFIE02 English B2, IELTS 6.0

        USA

        University places Code Language requirements
        Catholic University of America 4 US CUA TOEFL 80 IBT
        Manhattan College 5 US MC TOEFL 80 (internet based exam), 213 (computer based exam), 550 (paper based exam)
        University of the Incarnate Word 2* US UIW TOEFL iBT 79/ Cambridge English Advanced Certificate in Advanced English (CAE)  C1/ TOEIC 650/ IELTS 6.5
        University of Missouri - St. Louis 4* US UMSL TOEFL minimum iBT score:  61 (PBT: 500, CB: 173) IELTS minimum score: 5.5
        Saint Thomas University Houston 2* US UST TOEFL 550
        Western Kentucky University 2* US WKU English
        Whitewater University, Wisconsin 2* US UWW TOEFL 500 (pBT)/61 (iBT)/ IELTS 5,5

        URUGUAY

        University places Code Language requirements
        Universidad Católica de Uruguay 2* URY UCU Spanish
        *: Places are split between different courses.

        Fees and scholarships

        TOTAL AMOUNT 1st YEAR

        € 9.915*

        *Price for the 2026-27 academic year

        Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

        The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.

        RESERVE YOUR PLACE

        Once you've been accepted on the course, you can reserve your place at Abat Oliba CEU University, which guarantees you a place on the course, before you pass the “selectivity” university entrance exam* or other entry requirements. You can do this by making a payment of €1500 (which will be deducted from the total price of the course).


        *Reservation of your place will be effective exclusively for the ordinary examination period (June) of the Baccalaureate University Entrance exam. Candidates who do not pass the Baccalaureate University Entrance exam or other access requirements for similar studies in the ordinary period (June), and have paid the Place Reservation Fee, will have priority in the September enrolment if the University has places available in the degree course requested.


        Cancelling your place after reservation: students have until 21 June to cancel their reserved place. This means you can book now and cancel if your circumstances change later on.**


        **Deadline subject to changes in the official registration calendar

        PAYMENT METHODS

        Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

        • One-off payment

          A one-off payment entitles you to a discount of 3% on tuition fees.

        • Payment by instalments

          5 instalments per year.

         

        • Monthly payments

          10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

        • new special financing

          New financing agreements with banks with special conditions.

          - Banc Sabadell

          - CaixaBank

          - Banco Santander

          All options entitle prospective students to a discount of 3% on tuition fees.
           

        MORE INFORMATION

        Contact the Information Service if you want us to help you draw up a personalised economic plan.
        +34 932 53 72 00
        [email protected]

        Quality and Regulation 

        STUDENT PROFILE

        Students should have an interest in aspects related to the functioning of institutional or corporate communication of organisations and its management. They must be able to understand the different models of communication, advertising and public relations of organisations and to analyse and diagnose problems and propose solutions. They must also have analytical, synthesising and group-related skills, a flair for understanding and abstraction, an ability to express oneself, be sociable, and have a vision of the world and a perspective on its possible evolution.

        Knowledge of another language (preferably English), as well as being creative —in the broadest sense— within communications and advertising, is also of interest and a necessity.

        OBJECTIVES

        • To learn the different research and analysis techniques of communicative activity, advertising and public relations
        • To gain knowledge of management techniques specific to the business world and to communications, advertising and public relations departments
        • To understand the structure of media outlets, their audiences and their purchasing, as well as their characteristics, typologies and problems
        • To learn the methods and techniques of marketing in order to be able to make strategic decisions for communication, advertising and public relations
        • To know the methods and processes of creation and production for different media outlets
        • To gain knowledge of ethics and professional and humanistic deontology and their legal system

        DEGREE COMPETENCES

        CONTINUITY OF STUDIES REGULATIONS

        MONITORING INDICATORS

        DEGREE REPORT AND EVALUATION REPORT

        MONITORING REPORTS

        ACCREDITATION REPORTS

        EVALUATION OF ACCREDITATION REPORTS

        TUTORIAL ACTION PLAN

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        Applications form degrees

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        Communication

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        Data protection policy

        Basic Data Protection Information (Request for Information)

        File Holder

        Fundació Privada Universitat Abat Oliba CEU (hereinafter, FUAO-CEU).

        Purpose

        Answer the request for information and keep you informed about initiatives of interest to you. It is expected that profiles will be drawn up.

        Legitimacy

        Consent of the party concerned.

        Consignees

        It is expected that personal data will be assigned to foundations and bodies associated with the CEU (see additional information). International data transfers are not expected.

        Rights

        Access, rectification, limitation on processing and submission of claims to the supervisory authorities, along with other rights, as explained in the additional information.

        Additional
        Information

        You can consult the additional, detailed information on Data Protection on our web site:
        https://grados.uaoceu.es/en/rgpd/request-information

        Signing this request entails acceptance of all of its clauses.

         

        Personal information

        Center Data

        Academic Offer

        Economic and Business

        Communication

        Law and Political Science

        Education and Humanities

        Psychology

        Política de protección de datos

        Información básica sobre Protección de Datos (Solicitud de Información)

        Responsable

        Fundació Privada Universitat Abat Oliba CEU (en adelante, FUAO CEU).

        Finalidad

        Atender la solicitud de información y mantenerle informado sobre iniciativas de su interés. Está prevista la elaboración de perfiles.

        Legitimación

        Consentimiento del interesado.

        Destinatarios

        Está prevista la cesión de datos de carácter personal a fundaciones y entidades vinculadas con el CEU (ver información adicional). No están previstas transferencias internacionales de datos.

        Derechos

        Acceso, rectificación, limitación del tratamiento y a presentar reclamaciones ante las autoridades de control, así como otros derechos, tal y como se explica en la información adicional.

        Información
        adicional

        Puede consultar la información adicional y detallada sobre Protección de datos en nuestra página web:
        https://www.uaoceu.es/rgpd/solicitud-informacion-grado

        La aceptación y envío de la presente solicitud implica la aceptación de todas sus cláusulas

        Información básica sobre Protección de Datos

        De acuerdo con lo establecido por el Reglamento (UE) 2016/679 del Parlamento Europeo y del Consejo, de 27 de abril de 2016, relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y a la libre circulación de estos datos y por el que se deroga la Directiva 95/46/CE, le informamos de que sus datos serán tratados bajo la responsabilidad de la Fundació Privada Universitat Abat Oliba CEU (en adelante, FUAO CEU), con la finalidad de atender su solicitud de información, así como para mantenerle informado sobre iniciativas y eventos que puedan ser de su interés en el ámbito educativo o que nos ayuden a entender mejor sus necesidades formativas. Asimismo, le indicamos que está prevista la elaboración de perfiles, los cuales podrán llevarse a cabo a través de su huella digital pública en internet, a fin de conocer los productos o servicios que más le puedan encajar, así como la mejor forma de comunicárselos, según sus preferencias o hábitos mostrados, y que sean ofrecidos por nuestra fundación o entidades vinculadas a la misma (*).

        FUAO CEU informa de que los tratamientos indicados se encuentran legitimados por el consentimiento de los interesados o, en su caso, de los representantes legales.

        Del mismo modo FUAO CEU le informa de que los datos personales contenidos en la presente solicitud de información serán conservados mientras usted no nos solicite su supresión.

        Con la firma de la solicitud consiente expresamente la comunicación de sus datos personales por parte de FUAO CEU, a Fundaciones, Instituciones y Centros, dependientes o vinculados con CEU (*), con finalidades propias de gestión, así como para poder mantenerle informado de las actividades y proyectos que llevan a cabo.  Le informamos de que no está prevista la realización de transferencias internacionales de datos.

        Asimismo se informa de que puede contactar con el Delegado de Protección de Datos de FUAO CEU, dirigiendo su petición por escrito a la dirección postal C/ Tutor nº 35 - 28008 Madrid o a la dirección de correo electrónico [email protected].

        De acuerdo con los derechos que le confiere la normativa vigente en protección de datos podrá dirigirse a la Autoridad de Control competente para presentar la reclamación que considere oportuna, así como también podrá ejercer los derechos de acceso, rectificación, limitación de tratamiento, supresión, portabilidad y oposición al tratamiento de sus datos de carácter personal así como a la retirada del consentimiento prestado para el tratamiento de los mismos, dirigiendo su petición al Servicio de Información y Orientación de grados, dirección C/ Bellesguard 30, 08022 Barcelona, o al correo electrónico [email protected].

         

        *Instituciones, Centros dependientes y Fundaciones CEU: la Fundación Universitaria San Pablo-CEU, la Fundación San Pablo Andalucía, la Fundación San Pablo Castilla y León, la Fundación San Pablo Sanchinarro, la Fundación Abat Oliba, la Fundación San Pablo para Ayuda al Estudio, el Colegio Mayor Universitario de San Pablo, la Fundación Cultural Ángel Herrera Oria y la Asociación Católica de Propagandistas.

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