🎓 Degree in Advertising and PR + Journalism | Universitat Abat Oliba CEU

The degree in Advertising and PR + Journalism from the Abat Oliba CEU University includes internships in the best agencies. Employability rate of 97%.

Double degree in Advertising and Public Relations + Journalism
Course title

Double Degree in Advertising and Public Relations + Journalism

Academic field



5 years


354 ECTS


90.9 % (AQU employability survey 2017)

International programmes

International Experience Coventry University

Student profile

Students must be interested in the general information, corporate communication and management of organisations. They must also have great linguistic skills and be natural writers.

Admission and enrolment

Application is via the website and documentation and enrolment formalisation is at the University.

Calendar and timetable

Academic calendar

Current timetable
Previous timetable

90.9% of our students find work after finishing their studies


1. Employability and job quality 

90.9% of our Advertising and Public Relations students find a job upon finishing their studies. 100% of our Journalism students find work after finishing their studies, 12 percentage points above the average for Catalan universities (AQU employability survey 2017).

2. Course satisfaction 

75% of our students are satisfied with their communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

3. Double qualification

The Double Degree in Advertising and Public Relations + Journalism lasts for five years. It puts a heavy focus on the English language and allows students to work in a highly competitive, demanding environment while guaranteeing success. Students have an integrated course structure that offers crucial knowledge and transmits the most common experiences that communication professionals are faced with.

4. International programmes

International experience Canterbury Christ Church University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

5. Learn by doing

A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

• Real experience: real experiences with the media and businesses from the sector.
• Editing of Aula News: students from the Degree in Journalism will manage the editing of this new online university newspaper.

6. Certificate in Data Journalism and Social Media

The Undergraduate Degree in Journalism includes the Certificate in Data Journalism and Social Media (24 ECTS on-site). Big data represents a major disruptive revolution in journalism. At the same time, social media have become new channels for communication with audiences.
This certificate offers students the chance to acquire the skills they need to be a part of this new data journalism and to play an active part in the latest communication trends.

• Journalism Lab: Comprehensive Writing*
• Social Media and Community Management

• Data Strategy in Media
• Data Journalism 

• Technological Innovations in Journalism 
• Newsroom Dynamics**

• Design and Visualisation of Data
• Social Media Strategies and Metrics***

* Equivalent to fourth-year Journalism course of the same name
** Equivalent to the third-year Journalism course of the same name
*** Equivalent to the fourth-year Journalism course of the same name

7. Applied knowledge

The incorporation of dynamics inside and outside of the classroom help students to develop the skills necessary for their career.

Digital Communication Week: conferences, meetings and debates on current questions about new technologies with experts who are leading the digital revolution.
GoliAds UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for both advertising agencies and the Journalism students themselves.
• UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

8. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.

9. Progressive International Development

A new plan that encourages communication students to think internationally from their first year to their fourth.

1: Students will get experience interacting and researching online with universities in Canada, Germany, the UK and the USA
2: We'll also explore global communication through brief stays in Germany, England and other European countries. We offer an experience in the European Union, (Brussels) or in UNESCO (Geneva).
3: We prepare students for the international market with the Communication Lab Experience, an extraordinary stay in one of our collaborating universities in Canada and the USA
4: We broaden students' horizons through the Erasmus programme or through semester-long stays in our partner universities in Europe and America.

10. Innovation Lab

New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab.


Careers and internships


Students who earn the Official Double Degree in Advertising and Public Relations + Journalism from Abat Oliba CEU University can pursue their careers in the following areas:

  • Organisational communication management
  • Communication, advertising and public relations management consultancy
  • Strategic creativity and design
  • Public relations and event management
  • Social network management
  • Press and communication offices for public institutions, private companies, associations and NGOs
  • Newspapers, general and specialist magazines, news agencies
  • Audiovisual and digital journalism
  • Digital publication and internet portal editing


In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

  • List of companies
  • Further information and contact

International outlook 



*: Places are split between different courses.

Fees and scholarships


€ 10,947*

*Price for the 2022-23 academic year

Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.


By paying €1,500 (deductible from the total course fees), you can reserve your place at Abat Oliba CEU University, guaranteeing you a place on the course, pending your passing the exams to enter university or other applicable requirements.

Cancelling your place after reservation: Students have until 30 June to cancel their reserved place. This way, you can book your place now and be free to cancel if your circumstances change*
*Deadline for cancelling subject to changes in the official enrolment calendar


Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

  • One-off payment

    A one-off payment entitles you to a discount of 3% on tuition fees.

  • Payment by instalments

    5 instalments per year.


  • Monthly payments

    10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

  • new special financing

    New financing agreements with banks with special conditions.

    - Banc Sabadell

    - CaixaBank

    - Banco Santander

    All options entitle prospective students to a discount of 3% on tuition fees.


Contact the Information Service if you want us to help you draw up a personalised economic plan.
+34 932 53 72 00

Quality and regulation


Students must be interested in aspects related to the inner workings and management of institutional and corporate communication. They must be skilled at understanding the different communication, advertising and public relations models that organisations use to analyse and diagnose problems and suggest solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution. 

Knowledge of another language (preferably English) is desired and required, as is a flair for creativity in communications and advertising in the widest sense.


  • To be able to express themselves clearly and precisely, to transmit information effectively.
  • To have a detailed understanding of techniques to look for, identify, gather and process information and to know how to apply them to work with sources and generate information that reflects the current state of affairs and gives it meaning.
  • To understand and critically evaluate the present to be able to communicate events as accurately as possible, as well as having a cultural and historical framework to contextualise and explain precedents, causes or foreseeable consequences.
  • To take control of IT projects, coordinate journalistic teams and direct media.
  • To have sufficient knowledge of the most relevant concepts, categories, theories and aspects of the different branches of research in information communication.
  • To be an all-round journalist who bears in mind the social responsibility of media when working.
  • To understand the different techniques for research and analysis of communication, advertising and public relations
  • To understand the management techniques of the business world and the departments of communication, advertising and public relations
  • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
  • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
  • To understand creation and production methods and processes for different kinds of communication
  • To understand the ethics, professional and humanist code as well as the legal system