🎓 Degree in Advertising and PR + Journalism | Universitat Abat Oliba CEU

The degree in Advertising and PR + Journalism from the Abat Oliba CEU University includes internships in the best agencies. Employability rate of 97%.

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Double degree in Advertising and Public Relations + Journalism
Course title

Double Degree in Advertising and Public Relations + Journalism

Academic field

Communication

Duration

5 years

Credits

354 ECTS

Employability

90.9 % (AQU employability survey 2017)

International programmes

International Experience Coventry University

Student profile

Students must be interested in the general information, corporate communication and management of organisations. They must also have great linguistic skills and be natural writers.

Admission and enrolment

Application is via the website and documentation and enrolment formalisation is at the University.

Calendar and timetable

Academic calendar

Current timetable
Previous timetable
Double Degree in ADVERTISING AND PUBLIC RELATIONS + JOURNALISM
 

90.9% of our students find work after finishing their studies

Why UAO CEU?

1. Employability and job quality 

90.9% of our Advertising and Public Relations students find a job upon finishing their studies. 100% of our Journalism students find work after finishing their studies, 12 percentage points above the average for Catalan universities (AQU employability survey 2017).

2. Course satisfaction 

75% of our students are satisfied with their communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

3. Double qualification

The Double Degree in Advertising and Public Relations + Journalism lasts for five years. It puts a heavy focus on the English language and allows students to work in a highly competitive, demanding environment while guaranteeing success. Students have an integrated course structure that offers crucial knowledge and transmits the most common experiences that communication professionals are faced with.

4. International programmes

International experience Canterbury Christ Church University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

5. Learn by doing

A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

• Real experience: real experiences with the media and businesses from the sector.
• Editing of Aula News: students from the Degree in Journalism will manage the editing of this new online university newspaper.

6. Certificate in Data Journalism and Social Media

The Undergraduate Degree in Journalism includes the Certificate in Data Journalism and Social Media (24 ECTS on-site). Big data represents a major disruptive revolution in journalism. At the same time, social media have become new channels for communication with audiences.
This certificate offers students the chance to acquire the skills they need to be a part of this new data journalism and to play an active part in the latest communication trends.

First
• Journalism Lab: Comprehensive Writing*
• Social Media and Community Management

Second
• Data Strategy in Media
• Data Journalism 

Third
• Technological Innovations in Journalism 
• Newsroom Dynamics**

Fourth
• Design and Visualisation of Data
• Social Media Strategies and Metrics***

* Equivalent to fourth-year Journalism course of the same name
** Equivalent to the third-year Journalism course of the same name
*** Equivalent to the fourth-year Journalism course of the same name

7. Applied knowledge

The incorporation of dynamics inside and outside of the classroom help students to develop the skills necessary for their career.

Digital Communication Week: conferences, meetings and debates on current questions about new technologies with experts who are leading the digital revolution.
GoliAds UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for both advertising agencies and the Journalism students themselves.
• UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

8. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.

9. Progressive International Development

A new plan that encourages communication students to think internationally from their first year to their fourth.

1: Students will get experience interacting and researching online with universities in Canada, Germany, the UK and the USA
2: We'll also explore global communication through brief stays in Germany, England and other European countries. We offer an experience in the European Union, (Brussels) or in UNESCO (Geneva).
3: We prepare students for the international market with the Communication Lab Experience, an extraordinary stay in one of our collaborating universities in Canada and the USA
4: We broaden students' horizons through the Erasmus programme or through semester-long stays in our partner universities in Europe and America.

10. Innovation Lab

New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab.

 

Careers and internships

CAREER OPPORTUNITIES

Students who earn the Official Double Degree in Advertising and Public Relations + Journalism from Abat Oliba CEU University can pursue their careers in the following areas:

  • Organisational communication management
  • Communication, advertising and public relations management consultancy
  • Strategic creativity and design
  • Public relations and event management
  • Social network management
  • Press and communication offices for public institutions, private companies, associations and NGOs
  • Newspapers, general and specialist magazines, news agencies
  • Audiovisual and digital journalism
  • Digital publication and internet portal editing

INTERNSHIPS

In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

 
  • List of companies
    PDF
  • Further information and contact

International outlook 

INTERNATIONAL AGREEMENTS

JOURNALISM

ARGENTINA

universidad plazas Cod. Universidad Requisitos de idioma
Universidad Católica de Argentina 4* AR UCA Spanish
Universidad Católica de la Plata 1* AR UCALP Spanish
Universidad Fasta 2* AR UFASTA Spanish

BÉLGICA

universidad plazas Cod. Universidad Requisitos de idioma
ISFSC Saint Louis 2 B BRUXEL86 French B1
Artevelde Hogeschool (Gante) 4 B GENT39 English B1
PXL University College 2 B HASSELT22 English B1, (exchange courses), Dutch B2 (degree programs)
Howest Hogeschool 3 B KORTRIJ03 English B2/Dutch B2
Thomas More University College 2 B MECHELE14 English B2

CHILE

universidad plazas Cod. Universidad Requisitos de idioma
Universidad Finnis Terae- Santiago 2* CL FINNIS Spanish
Universidad de Santo Tomás 2* CL UST Spanish
Universidad del Desarrollo 2* CL UDD Spanish

COLOMBIA

universidad plazas Cod. Universidad Requisitos de idioma
Pontificia Universidad Javeriana, Seccional Cali 2* CO JAVE Spanish

ALEMANIA

universidad plazas Cod. Universidad Requisitos de idioma
Rheinische Friedrich-Wilhelms-Universität Bonn 1 D BONN01 German (expected A2; recommmended B1), English not specified)
University of Technology in Dresden 2 D DRESDEN02 English B1/German B1
Catholic University of Eichstätt 1 D EICHSTA01 English B2/German B1
Zeppelin University (Friedrichshafen) 4 D FRIEDRI01 English B2/German B2
Ilmenau University of Technology 2 D ILMENAU01 German B2/English B2/C1
Johannes Gutenberg - Universität Mainz 2 D MAINZ01 German B1/English B1

DINAMARCA

universidad plazas Cod. Universidad Requisitos de idioma
Danish School of Media and Journalism 2 DK ARHUS10 English C1/Danish C1
Roskilde Universitet 2 DK ROSKILD01 English B2/Danish B2

FRANCIA

universidad plazas Cod. Universidad Requisitos de idioma
Toulouse Catholic University 2* F TOULOUSE09 French B2/English B2
Université François-Rabelais 2 F TOURS01 French B2

IRLANDA

universidad plazas Cod. Universidad Requisitos de idioma
Maynooth University 10* IRL MAYNOOT01 English B2

ITALIA

universidad plazas Cod. Universidad Requisitos de idioma
Università degli Studi del Molise 1 I CAMPOBA01 Italian A2/English for several programs and exchange students
Libera Università di Lingue e Comunicazione IULM 3* I MILANO05 Italian A2/English B1
Università Suor Orsola Benincasa 3 I NAPOLI04 Italian B1
Libera Università Maria Assunta LUMSA 10 I ROMA04 Italian B1/English B1

JAPÓN

universidad plazas Cod. Universidad Requisitos de idioma
Rikkyo-University College of Intercultural Communication 4 JA CIC English B2

COREA DEL SUR

universidad plazas Cod. Universidad Requisitos de idioma
Soongsil University 2* KO SOONGSIL English B2
EWHA Womans University 3* KO EWHA English B2 y NOTA PONDERADA EXPEDIENTE 7,5/10 o superior

MALAYSIA

universidad plazas Cod. Universidad Requisitos de idioma
Taylor's University 2* MA TAYLOR English B2

MÉXICO

universidad plazas Cod. Universidad Requisitos de idioma
Universidad Anáhuac México 2* MX UAMN Spanish/TOEFL 89 o IELTS 7.0
Universidad Panamericana 2* MX UP Spanish
Universidad Iberoamericana 2* MX IBERO Spanish
Universidad del Valle de Atemajac 1* MX UNIVA Spanish

NORUEGA

universidad plazas Cod. Universidad Requisitos de idioma
Volda University College 4 N VOLDA01 Norwegian A2/English B2

HOLANDA

universidad plazas Cod. Universidad Requisitos de idioma
Hanze University of Applied Sciences, GroningenCOMUNICACIÓN 4 NL GRONING03 English B2
Tilburg University 2* NL TILBURG 01 English B2
HU University of Applied Sciences Utrecht 4* NL TILBURG 01 Dutch B2/ English B2 (requieren certificados según los estudios)

PERÚ

universidad plazas Cod. Universidad Requisitos de idioma
Universidad de Lima 2* PE LIMA Spanish
Universidad de Piura 2* PE UDEP Spanish

PORTUGAL

universidad plazas Cod. Universidad Requisitos de idioma
Universidade da Beira Interior (Covilha) 1 P COVILHA01 Portugués B1
Universidade Catolica de Lisboa (Lisboa) 3 P LISBOA01 (Lisboa) Portugese A2/English B2
Instituto Politecnico de Lisboa - IPL/Escola Superior de Comunicação Social -ESCS 1 P LISBOA05 Portugese B1/English B1

POLONIA

universidad plazas Cod. Universidad Requisitos de idioma
Jesuit University Ignatianum in Krakow 2* PL KRAKOW19 Polish B2/English B2
John Paul II Catholic University of Lublin 6 PL LUBLIN02 Polish B1/English B2
Collegium Civitas 3* PL WARSZAW35 English B2

REINO UNIDO

universidad plazas Cod.Universidad Requisitos de idioma
Canterbury Christ Church University 8* UK CANTERB03 English B2
Conventry University 4* UK CONVENTR02 English B2
University of Glasgow Caledonian 12* UK GLASGOW08 English C1 (Consulta los certificados requeridos en la página web de Glasgow Caledonian University)
Liverpool John Moore University 10* UK LIVERPO02 English B2
Sheffield Hallam University 4* UK SHEFFIE02 English B2, IELTS 6.0

ESTADOS UNIDOS

universidad plazas Cod.Universidad Requisitos de idioma
Catholic University of America 8* US CUA TOEFL 80 IBT
Manhattan College 10* US MC TOEFL 80 (internet based exam), 213 (computer based exam), 550 (paper based exam)
Texas A&M University 2 US TAMU TOEFL: 80 puntos
University of the Incarnate Word 2* US UIW TOEFL iBT 79/ Cambridge English Advanced Certificate in Advanced English (CAE)  C1/ TOEIC 650/ IELTS 6.5
University of Missouri - St. Louis 4* US UMSL TOEFL minimum iBT score:  61 (PBT: 500, CB: 173) IELTS minimum score: 5.5
Saint Thomas University Houston 2* US UST TOEFL 550
Whitewater University, Wisconsin 2* US UWW TOEFL 500 (pBT)/61 (iBT)/ IELTS 5,5

ADVERTISING

ARGENTINA

universidad plazas Cod. Universidad Requisitos de idioma
Universidad Católica de Argentina 4* AR UCA Spanish
Universidad Católica de la Plata 1* AR UCALP Spanish
Universidad Fasta 2* AR UFASTA Spanish

BÉLGICA

universidad plazas Cod. Universidad Requisitos de idioma
Artevelde Hogeschool (Gent) 4 B GENT39 English B1
PXL University College 2 B HASSELT22 English B1, (exchange courses), Dutch B2 (degree programs)
Howest Hogeschool 3 B KORTRIJ03 English B2/Dutch B2

CHILE

universidad plazas Cod. Universidad Requisitos de idioma
Universidad Finnis Terae- Santiago 2* CL FINNIS Spanish
Universidad de Santo Tomás 2* CL UST Spanish
Universidad del Desarrollo 2* CL UDD Spanish

COREA DEL SUR

universidad plazas Cod. Universidad Requisitos de idioma
Soongsil University 2* KO SU English B2
EWHA Womans University 3* KO EWHA NOTA PONDERADA EXPEDIENTE 7,5/10 o superior

FRANCIA

universidad plazas Cod. Universidad Requisitos de idioma
Toulouse Catholic University 2* F TOULOUSE09 French B2/English B2
Université François-Rabelais 2 F TOURS01 French B2

IRLANDA

universidad plazas Cod. Universidad Requisitos de idioma
Maynooth University 10* IRL MAYNOOT01 English B2

ITALIA

universidad plazas Cod. Universidad Requisitos de idioma
Libera Università di Lingue e Comunicazione IULM 3* I MILANO05 Italian A2/English B1

JAPÓN

universidad plazas Cod. Universidad Requisitos de idioma
Rikkyo-University College of Intercultural Communication 4* JA CIC English B2

MALAYSIA

universidad plazas Cod. Universidad Requisitos de idioma
Taylor's University 2* MA KUALA01 English B2

MÉXICO

universidad plazas Cod. Universidad Requisitos de idioma
Universidad Anáhuac México 2* MX UAMN Spanish/TOEFL 89 o IELTS 7.0
Universidad Panamericana 2* MX UP Spanish
Universidad Iberoamericana 2* MX IBERO Spanish
Universidad del Valle de Atemajac 1* MX UNIVA Spanish

HOLANDA

universidad plazas Cod. Universidad Requisitos de idioma
Hanze University of Applied Sciences, Groningen COMUNICACIÓN 4/td> NL GRONING03P English B2
Tilburg University 2 NL TILBURG 01 English B2
HU University of Applied Sciences Utrecht 4* NL UTRECHT 24 Dutch B2/ English B2 (requieren certificados según los estudios)

PERÚ

universidad plazas Cod. Universidad Requisitos de idioma
Universidad de Lima 2* PE LIMA Spanish
Universidad de Piura 2* PE UDEP Spanish

PORTUGAL

universidad plazas Cod. Universidad Requisitos de idioma
Universidade de Europeia IADE - Faculdade de Design, Tecnologias e Comunicação 2 P LISBOA08 English B2

POLONIA

universidad plazas Cod. Universidad Requisitos de idioma
Collegium Civitas 3* PL WARSZAW35 English B2

REINO UNIDO

universidad plazas Cod. Universidad Requisitos de idioma
Canterbury Christ Church University 8* UK CANTERB03 English B2
Conventry University 4* UK CONVENTR02 English B2
University of Glasgow Caledonian 12* UK GLASGOW08 English C1 (Consulta los certificados requeridos en la página web de Glasgow Caledonian University)
Liverpool John Moore University 10* UK LIVERPO02 English B2
Sheffield Hallam University 4* UK SHEFFIE02 English B2, IELTS 6.0

ESTADOS UNIDOS

universidad plazas Cod. Universidad Requisitos de idioma
Catholic University of America 8* US CUA TOEFL 80 (IBT)
Manhattan College 10* US MC TOEFL 80 (internet based exam), 213 (computer based exam), 550 (paper based exam)
University of the Incarnate Word 2* US UIW TOEFL iBT 79/ Cambridge English Advanced Certificate in Advanced English (CAE) C1/ TOEIC 650/ IELTS 6.5
University of Missouri - St. Louis 4* US UMSL TOEFL minimum iBT score:  61 (PBT: 500, CB: 173) IELTS minimum score: 5.5
Saint Thomas University Houston 2* US UST TOEFL 550
*: Places are split between different courses.

Fees and scholarships

TOTAL AMOUNT 1st YEAR

€ 10,947*

*Price for the 2022-23 academic year

Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.

RESERVE YOUR PLACE

Once you've been accepted on the course, you can reserve your place at Abat Oliba CEU University, which guarantees you a place on the course, before you pass the “selectivity” university entrance exam* or other entry requirements. You can do this by making a payment of €1500 (which will be deducted from the total price of the course).


*Reservation of your place will be effective exclusively for the ordinary examination period (June) of the Baccalaureate University Entrance exam. Candidates who do not pass the Baccalaureate University Entrance exam or other access requirements for similar studies in the ordinary period (June), and have paid the Place Reservation Fee, will have priority in the September enrolment if the University has places available in the degree course requested.


Cancelling your place after reservation: students have until 30 June to cancel their reserved place. This means you can book now and cancel if your circumstances change later on.**


**Deadline subject to changes in the official registration calendar

PAYMENT METHODS

Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

  • One-off payment

    A one-off payment entitles you to a discount of 3% on tuition fees.

  • Payment by instalments

    5 instalments per year.

 

  • Monthly payments

    10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

  • new special financing

    New financing agreements with banks with special conditions.

    - Banc Sabadell

    - CaixaBank

    - Banco Santander

    All options entitle prospective students to a discount of 3% on tuition fees.
     

MORE INFORMATION

Contact the Information Service if you want us to help you draw up a personalised economic plan.
+34 932 53 72 00
futurosalumnos@uao.es

Quality and regulation

ADMISSION PROFILE

Students must be interested in aspects related to the inner workings and management of institutional and corporate communication. They must be skilled at understanding the different communication, advertising and public relations models that organisations use to analyse and diagnose problems and suggest solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution. 

Knowledge of another language (preferably English) is desired and required, as is a flair for creativity in communications and advertising in the widest sense.

OBJECTIVES

  • To be able to express themselves clearly and precisely, to transmit information effectively.
  • To have a detailed understanding of techniques to look for, identify, gather and process information and to know how to apply them to work with sources and generate information that reflects the current state of affairs and gives it meaning.
  • To understand and critically evaluate the present to be able to communicate events as accurately as possible, as well as having a cultural and historical framework to contextualise and explain precedents, causes or foreseeable consequences.
  • To take control of IT projects, coordinate journalistic teams and direct media.
  • To have sufficient knowledge of the most relevant concepts, categories, theories and aspects of the different branches of research in information communication.
  • To be an all-round journalist who bears in mind the social responsibility of media when working.
  • To understand the different techniques for research and analysis of communication, advertising and public relations
  • To understand the management techniques of the business world and the departments of communication, advertising and public relations
  • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
  • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
  • To understand creation and production methods and processes for different kinds of communication
  • To understand the ethics, professional and humanist code as well as the legal system

DEGREE SKILLS

REGULATIONS FOR CONTINUATION OF STUDIES

ACTION PLAN FOR TUTORS

Agenda and News