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Degree in Marketing and Commercial Management
denomination

Degree in Marketing and Commercial Management

Academic Area

Business and Economics

Length

4 YEARS

Credits

240 ECTS

Places

45

Professional development

Competences program CEU ePlus

Student profile

The student must be interested in areas related to marketing, retail management and leadership.

Admission and Enrolment

Enrolment application via website, sending of the documents and formalisation of admission at the University.

Calendar and timetables

Academic Calendar

Class Timetable

We are pioneer in the implementation of the Marketing Studies in Catalonia.

Why study at the UAO CEU?

1. Updated point of view of marketing and sales systems

In the current globalised, competitive and ever changing climate, capturing the attention of a potential client is proving a challenge for companies and organisations alike. They must be increasingly dynamic and more focused on the market, which implies being focused on the client, and integrating and coordinating functions in the company and being profit focused. In this context, marketing has extended to all areas of business, from raw materials markets to the most sophisticated technology markets, from mass consumption markets to business-to-business, services, education, health, etc.
The job market for marketing and retail management is strongly influenced by business competitiveness, internationalisation, innovation, technological change and new work organisation methods. Various studies show that studying for a degree in these disciplines provides excellent job prospects, with the ability to apply for top qualified positions, in an ever more demanding market.
The Abat Oliba CEU University is aware of these requirements, and thanks to its extensive experience in university training, more specifically in the area of business management and leadership, it has designed a special programme exclusively for managing and leading areas of Marketing and Commercial Management.

2. Aula Emprende Programme

The UAO CEU bets for the development of the entrepreneur spirit in all the studies of the Business area, by means of several initiatives, such as:

  • Workshop  entrepreneur woman
  • Family business and entrepreneurship meetings
  • Experiential entrepreneurship conferences
  • CEU Emprende Summer Camp

In addition, the Entrepreneurs Club, created by students, promotes other activities, such as the BCN Thinking Challenge, an entrepreneurship marathon with the participation of students from different universities and fields of knowledge, and professionals from different areas, who must solve an "entrepreneurship case" with a social goal.

3. Collaboration agreement

The Universitat Abat Oliba CEU and the Club Marketing Barcelona have a collaboration agreement to promote projects in the Marketing field. In addition, the UAO CEU is member of the Academic Board of the CMB.

4. Competences program CEU ePlus

The CEU ePlus competence program is incorporated in every degree since the very first year, in order to work on the specific most demanded competences in the labour market for every degree. In addition, the students always have at their disposal the possibility to make an individual coaching procedure.

5. Methodology

Teaching model based on the practical and individualised training that allows to link the  theoretical knowledge to professional practice, by means of real internships, workshops and practical seminars.

6. Internationalisation

In the United States by means of the programmes “International Political Economy” with the University of Chicago and the “International Business Certificate Program” with the University of Boston. The students receive an international training in English, linked to their official degree studies, and may carry out an additional international mobility stay.
We offer the possibility to carry out international stays or internships in the best universities of Europe, America and Oceania.

6. Research

Chair of Solidarity Economy and Chair of Family Business and Business Creation.

Careers and internships

JOB OPPORTUNITIES

Students who obtain the official title "graduate in Marketing and Commercial Management from the Abat Oliba CEU University" can pursue careers in the following areas:

  • Marketing and sales departments of companies and organisations
  • Sales management and consultancy: organising and managing the sales force
  • Marketing management and consultancy: Marketing audit, training and strategy design
  • Retail distribution companies: shopping centre management, merchandising, logistics or trade marketing
  • Retail research companies: carrying out market studies, analysing business opportunities,
  • creating and developing new products, or studying commercial viability
  • Marketing and advertising companies: strategic account management
  • Lecturing

INTERNSHIPS

In the final year of the degree course, students undertake a mandatory work placement in companies, offices or institutions in their preferred area of practice.
These practical training programmes are included in the study plans, and enable the student to apply and complement the knowledge they have acquired during their academic training, ensuring that they acquire professional competences that will assist them when they enter employment in the future. The group of activities that the student will develop in this programme will be jointly agreed between the company’s tutor and the Work Placement and Employment Service coordinator, who is in charge of the practicum.

The student will also have an academic tutor who will monitor and evaluate the internships to ensure that the students get the maximum use of their time at the organisation.
Please visit the Work Placement and Employment Service section for more information.

  • list of companies
    PDF

International

INTERNATIONAL AGREEMENTS

ARGENTINA

university places Cod.University language requirements
Universidad Católica de Argentina 2* AR UCA Spanish
Universidad Católica de la Plata 1* AR UCALP Spanish
Universidad Fasta 2* AR UFASTA Spanish

AUSTRIA

university places Cod.University language requirements
The University of Graz 1 A GRAZ01 German B2/English B2
Kufstein University of Applied Sciences 3 A KUFSTEIN01 English B2

BELGIUM

university places Cod.University language requirements
Artesis Plantijn University College Antwerp 1 B ANTWERP62 English B2
EPHEC (Ecole Pratique des Hautes Etudes Commerciales) 2 B BRUXEL82 French B2/English B2
Howest Hogeschool 2 B KORTRIJ03 English B2/Dutch B2
Thomas More University College 2 B MECHELE14 English B2

BRASIL

university places Cod.University language requirements
Universidade de Ribeirao Preto 2* BR UNAERP Portugués

CANADA

university places Cod.University language requirements
Centennial College 4* CAN CC ADE/MKT: TOEFL 80

CHILE

university places Cod.University language requirements
Universidad del Pacifico Chile 4* CL PACIFICO Spanish
Universidad de Santo Tomás 5* CL UST Spanish
Universidad del Desarrollo 1* CL UDD Spanish

GERMANY

university places Cod.University language requirements
Augsburg Hochschule 3 D AUGSBUR02 German B1/English B1
Zeppelin University (Friedrichshafen) 4* D FRIEDRI01 English B2/German B2
Fachhochschule Köln 2 D KOLN04 English B1/German B1

FRANCE

university places Cod.University language requirements
Université Montesquieu - Bordeaux IV 2 F BORDEAU41 French B1
ESDES Lyon Business School - Universite Catholique Lyon 2 F LYON10 English B2/French B2
ESCE. École Supérieure du Commerce Extérieur 2 F PARIS213 English B2/French B2
Université Perpignan VIA DOMITIA 2 F PERPIGN01 French B1
Toulouse Catholic University 4* F TOULOUSE09 French B2/English B2

HUNGRIA

university places Cod.University language requirements
Corvinus University of Budapest 2 HU BUDAPES03 English B2/Hungarian B2

ITALY

university places Cod.University language requirements
Università Politecnica delle Marche 1 I ANCONA01 Italian A2/English A2
Università Cattolica del Sacro Cuore 1 I MILANO03 Italian B1/English: TOEFL 79/IELTS 6.0
Libera Università di Lingue e Comunicazione IULM 3* I MILANO05 Italian A2

MEXICO

university places Cod.University language requirements
Instituto Tecnológico de Monterrey 3* MX ITESM Spanish
Universidad Anáhuac del Norte 4* MX UAMN TOEFL 89/IELTS 7.0
Universidad Panamericana 3* MX UP Spanish
Universidad de la Vera Cruz 2* MX UVC Spanish
Universidad del Valle de Atemajac 1* MX UNIVA Spanish

PERU

university places Cod.University language requirements
Universidad de Piura 2* PE UDEP TOEFL 70
Universidad Católica San Pablo 1* PE UCSP Spanish

PORTUGAL

university places Cod.University language requirements
Universidade Catolica de Lisboa ADE 2 P LISBOA01 Portugese A2/English B2
IADE 1 P LISBOA46 English B2
Universidade Lusófona de Humanidades e Tecnologias 1 P LISBOA52 Portugese B2/English B2

POLAND

university places Cod.University language requirements
John Paul II Catholic University of Lublin 1 PL LUBLIN02 Polish B1/English B2
Nicolaus Copernicus University 1* PL TORUN01 English B1
Lazarski University 2* PL WARSZAW14 English B2

SWEDEN

university places Cod.University language requirements
Kristianstad University 2 S KRISTIA01 Swedish A2/English B1

RUSSIA

university places Cod.University language requirements
Lomonosov Moscow State University 1 RU MSU Russian B2/English C1

FINLAND

university places Cod.University language requirements
Laurea University (Espoo) 3 SF VANTAA06 English B2

REGNE UNIT

university places Cod.University language requirements
University of Glasgow Caledonian 6 UK GLASGOW08 English C1 (Consulta certificados GCU)
London South Bank University 2 UK LONDON066 IELTS 6.0/TOEFL 550 (PBT)/213 (IBT) 80/CAE

UNITED STATES

university places Cod.University language requirements
Florida International University 2* US FIU TOEFL 550 (PBT)/80 (IBT)/IELTS 6,5
University of Missouri - St. Louis 4* US UMSL TOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston 2* US UST TOEFL 550
Whitewater University 2* US UWW TOEFL 500 (PBT)/61 (iBT)/ IELTS 5,5
 
*: Les places es reparteixen entre les diferents carreres.

Prices and scholarships

TOTAL PRICE OF THE 1ST YEAR

€8,655

PLACE RESERVATION

You will be able to do the place reservation at the Abat Oliba CEU University, which guarantees a place in the degree while awaiting approval of the Selectivitat or other access requirements, carrying out the payment of €1,500 which will be discounted from the total price of the course.

PAYMENT METHODS

Once you have made a reservation, the payment of the rest of the registration fee can be carried out in one of the following methods:

single payment

This method involves a 3% discount on the enrolment fees.

instalment payment

Of the enrolment fee in four instalments per year.

monthly payment

10 instalments with special financing at 0% interest with Banc Sabadell (Check opening charges).

other payment methods

With Banco Santander, "la Caixa", Catalunya Caixa, BBVA and Banc Sabadell. This method also involves a 3% discount on the enrolment fees.

MORE INFORMATION

Please contact the Information Service if you want us to offer you a personalised economic plan.
Tel. +34 932 53 72 00
futurosalumnos@uao.es

Quality and regulations

ADMISSION PROFILE

The student must be interested in the issues related to marketing, retail management and leadership. They must be able to understand the social function of the company, and analyse and identify issues and propose solutions. They must be able to analyse and summarise information and work as part of a group, as well as to understand and abstract information. They must be expressive, sociable, open-minded and have a view on how the world may develop in the future.

It is also required the knowledge of at least one other language (preferably English), and have a flair for quantitative methods.

OBJECTIVES

  • Speaking using refined economic and business language - in other words, have sound knowledge of the concepts and fundamental management tools that can be applied to the functional areas of marketing and sales within the company.
  • Having a comprehensive view of the organisation and business environments in which companies operate.
  • Being able to understand how a company works and how the changes that occur in a company affect business decision-making.
  • Developing the abilities and skills required to apply knowledge that has been acquired, and be able to carry out professional activities in different environments such as Marketing and Commercial Management in companies and organisations.
  • Being able to evaluate, criticise, discuss, develop and present business proposals after understanding the social, economic, international context, etc., that they are presented in.
  • Applying the training they have received to their personal lives, and the professions they have trained for, in line with the sustainability and social responsibility values for any company or organisation.
  • Becoming an impartial and efficient business professional that assumes the role of his profession responsibly and diligently, and be aware of the commitment that comes with managing business organisations, which is essential for the common good and for personal well-being.
  • Developing initiative and leadership skills, as well as an interest in Marketing and Commercial Management.
  • Acquiring the linguistic capabilities that are required for sound Marketing and Commercial Management within a company or an organisation.