We are pioneer in the implementation of the Marketing Studies in Catalonia.
In the current globalised, competitive and ever changing climate, capturing the attention of a potential client is proving a challenge for companies and organisations alike. They must be increasingly dynamic and more focused on the market, which implies being focused on the client, and integrating and coordinating functions in the company and being profit focused. In this context, marketing has extended to all areas of business, from raw materials markets to the most sophisticated technology markets, from mass consumption markets to business-to-business, services, education, health, etc.
The job market for marketing and retail management is strongly influenced by business competitiveness, internationalisation, innovation, technological change and new work organisation methods. Various studies show that studying for a degree in these disciplines provides excellent job prospects, with the ability to apply for top qualified positions, in an ever more demanding market.
The Abat Oliba CEU University is aware of these requirements, and thanks to its extensive experience in university training, more specifically in the area of business management and leadership, it has designed a special programme exclusively for managing and leading areas of Marketing and Commercial Management.
The UAO CEU bets for the development of the entrepreneur spirit in all the studies of the Business area, by means of several initiatives, such as:
In addition, the Entrepreneurs Club, created by students, promotes other activities, such as the BCN Thinking Challenge, an entrepreneurship marathon with the participation of students from different universities and fields of knowledge, and professionals from different areas, who must solve an "entrepreneurship case" with a social goal.
The Universitat Abat Oliba CEU and the Club Marketing Barcelona have a collaboration agreement to promote projects in the Marketing field. In addition, the UAO CEU is member of the Academic Board of the CMB.
The CEU ePlus competence program is incorporated in every degree since the very first year, in order to work on the specific most demanded competences in the labour market for every degree. In addition, the students always have at their disposal the possibility to make an individual coaching procedure.
Teaching model based on the practical and individualised training that allows to link the theoretical knowledge to professional practice, by means of real internships, workshops and practical seminars.
In the United States by means of the programmes “International Political Economy” with the University of Chicago and the “International Business Certificate Program” with the University of Boston. The students receive an international training in English, linked to their official degree studies, and may carry out an additional international mobility stay.
We offer the possibility to carry out international stays or internships in the best universities of Europe, America and Oceania.
Chair of Solidarity Economy and Chair of Family Business and Business Creation.
Students who obtain the official title "graduate in Marketing and Commercial Management from the Abat Oliba CEU University" can pursue careers in the following areas:
In the final year of the degree course, students undertake a mandatory work placement in companies, offices or institutions in their preferred area of practice.
These practical training programmes are included in the study plans, and enable the student to apply and complement the knowledge they have acquired during their academic training, ensuring that they acquire professional competences that will assist them when they enter employment in the future. The group of activities that the student will develop in this programme will be jointly agreed between the company’s tutor and the Work Placement and Employment Service coordinator, who is in charge of the practicum.
The student will also have an academic tutor who will monitor and evaluate the internships to ensure that the students get the maximum use of their time at the organisation.
Please visit the Work Placement and Employment Service section for more information.
|Universidad Católica de Argentina||2*||AR UCA||Spanish|
|Universidad Católica de la Plata||1*||AR UCALP||Spanish|
|Universidad Fasta||2*||AR UFASTA||Spanish|
|The University of Graz||1||A GRAZ01||German B2/English B2|
|Kufstein University of Applied Sciences||3||A KUFSTEIN01||English B2|
|Artesis Plantijn University College Antwerp||1||B ANTWERP62||English B2|
|EPHEC (Ecole Pratique des Hautes Etudes Commerciales)||2||B BRUXEL82||French B2/English B2|
|Howest Hogeschool||2||B KORTRIJ03||English B2/Dutch B2|
|Thomas More University College||2||B MECHELE14||English B2|
|Universidade de Ribeirao Preto||2*||BR UNAERP||Portugués|
|Centennial College||4*||CAN CC||ADE/MKT: TOEFL 80|
|Universidad del Pacifico Chile||4*||CL PACIFICO||Spanish|
|Universidad de Santo Tomás||5*||CL UST||Spanish|
|Universidad del Desarrollo||1*||CL UDD||Spanish|
|Augsburg Hochschule||3||D AUGSBUR02||German B1/English B1|
|Zeppelin University (Friedrichshafen)||4*||D FRIEDRI01||English B2/German B2|
|Fachhochschule Köln||2||D KOLN04||English B1/German B1|
|Université Montesquieu - Bordeaux IV||2||F BORDEAU41||French B1|
|ESDES Lyon Business School - Universite Catholique Lyon||2||F LYON10||English B2/French B2|
|ESCE. École Supérieure du Commerce Extérieur||2||F PARIS213||English B2/French B2|
|Université Perpignan VIA DOMITIA||2||F PERPIGN01||French B1|
|Toulouse Catholic University||4*||F TOULOUSE09||French B2/English B2|
|Corvinus University of Budapest||2||HU BUDAPES03||English B2/Hungarian B2|
|Università Politecnica delle Marche||1||I ANCONA01||Italian A2/English A2|
|Università Cattolica del Sacro Cuore||1||I MILANO03||Italian B1/English: TOEFL 79/IELTS 6.0|
|Libera Università di Lingue e Comunicazione IULM||3*||I MILANO05||Italian A2|
|Instituto Tecnológico de Monterrey||3*||MX ITESM||Spanish|
|Universidad Anáhuac del Norte||4*||MX UAMN||TOEFL 89/IELTS 7.0|
|Universidad Panamericana||3*||MX UP||Spanish|
|Universidad de la Vera Cruz||2*||MX UVC||Spanish|
|Universidad del Valle de Atemajac||1*||MX UNIVA||Spanish|
|Universidad de Piura||2*||PE UDEP||TOEFL 70|
|Universidad Católica San Pablo||1*||PE UCSP||Spanish|
|Universidade Catolica de Lisboa ADE||2||P LISBOA01||Portugese A2/English B2|
|IADE||1||P LISBOA46||English B2|
|Universidade Lusófona de Humanidades e Tecnologias||1||P LISBOA52||Portugese B2/English B2|
|John Paul II Catholic University of Lublin||1||PL LUBLIN02||Polish B1/English B2|
|Nicolaus Copernicus University||1*||PL TORUN01||English B1|
|Lazarski University||2*||PL WARSZAW14||English B2|
|Kristianstad University||2||S KRISTIA01||Swedish A2/English B1|
|Lomonosov Moscow State University||1||RU MSU||Russian B2/English C1|
|Laurea University (Espoo)||3||SF VANTAA06||English B2|
|University of Glasgow Caledonian||6||UK GLASGOW08||English C1 (Consulta certificados GCU)|
|London South Bank University||2||UK LONDON066||IELTS 6.0/TOEFL 550 (PBT)/213 (IBT) 80/CAE|
|Florida International University||2*||US FIU||TOEFL 550 (PBT)/80 (IBT)/IELTS 6,5|
|University of Missouri - St. Louis||4*||US UMSL||TOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5|
|Saint Thomas University Houston||2*||US UST||TOEFL 550|
|Whitewater University||2*||US UWW||TOEFL 500 (PBT)/61 (iBT)/ IELTS 5,5|
|*: Les places es reparteixen entre les diferents carreres.|
You will be able to do the place reservation at the Abat Oliba CEU University, which guarantees a place in the degree while awaiting approval of the Selectivitat or other access requirements, carrying out the payment of €1,500 which will be discounted from the total price of the course.
Once you have made a reservation, the payment of the rest of the registration fee can be carried out in one of the following methods:
This method involves a 3% discount on the enrolment fees.
Of the enrolment fee in four instalments per year.
10 instalments with special financing at 0% interest with Banc Sabadell (Check opening charges).
With Banco Santander, "la Caixa", Catalunya Caixa, BBVA and Banc Sabadell. This method also involves a 3% discount on the enrolment fees.
Please contact the Information Service if you want us to offer you a personalised economic plan.
Tel. +34 932 53 72 00
The student must be interested in the issues related to marketing, retail management and leadership. They must be able to understand the social function of the company, and analyse and identify issues and propose solutions. They must be able to analyse and summarise information and work as part of a group, as well as to understand and abstract information. They must be expressive, sociable, open-minded and have a view on how the world may develop in the future.
It is also required the knowledge of at least one other language (preferably English), and have a flair for quantitative methods.