馃帗 Degree in Marketing & Commercial Management | Universitat Abat Oliba CEU

The degree in Marketing and Commercial Management from Abat Oliba CEU University prepares the students to perform strategic management and marketing tasks.

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Degree in Marketing and Commercial Management
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Course title

Degree in Marketing and Commercial Management

Academic field

Business and Economics

Duration

4 years

OFFICIAL STAMP OF QUALITY - AQU

Credits

240 ECTS

Places

45

Student profile

Students should be interested in aspects of the economy and running and managing a business.

Admission and enrolment

Application is via the website and documentation and enrolment formalisation is at the University.

Calendar and timetables

Academic calendar

 

Timetable

Pioneers in marketing education in Catalonia

Why UAO CEU?

1. We offer a cutting-edge look at marketing and sales systems

In today's competitive, changing world, grabbing a potential client's attention is a huge challenge for companies, who have to become increasingly dynamic and customer-focused. In this context, marketing and commercialisation have spread into all areas of economic activity: from raw material markets to the most sophisticated technologies, and from mainstream consumer markets to B2B, services, education, health and more.

The marketing and commercial management job market is heavily influenced by competition between businesses, globalisation, innovation, technological changes and new ways of organising work. Many studies reveal that studying a degree in these disciplines provides excellent professional perspectives with a high rate of qualified jobs.

Faced with these demands, and thanks to its vast experience in university-level business studies, Abat Oliba CEU University has put together a programme aimed exclusively at marketing and commercial management. It offers an up-to-date vision of sales systems and successful experiences that help to create new solutions for new challenges.

2. Digital Business Management

A new qualification included in our Business Management and Marketing and Commercial Management degrees to become an expert in the application of big data in the business world and leading digital marketing strategies.

3. Learn by doing

New teaching methodology inspired by the Learn by doing and Flipped classroom models. The student is at the centre of the teaching method and the classroom generating professional experience.

Catalan business forum: a place to meet and debate topics from the business sector in Catalonia
BCN Thinking Challenge: interuniversity hackathon organised by the Entrepreneurs Club
Bloomberg Platform: an integrated platform used by experts from the finance and economics worlds

4. Classroom Entrepreneurship Programme

UAO CEU focuses on an entrepreneurial spirit in all studies in the business field, through a number of activities, such as:

  • Female entrepreneurs workshop
  • Meetings between family business and entrepreneurship
  • Experiential entrepreneurship days
  • CEU Entrepreneurship Summer Camp
5. Collaboration agreement

Abat Oliba CEU and the Barcelona Marketing Club (CMB) have a collaboration agreement to foster marketing projects. The University has also become part of the Academic Board of CMB.

  • Annual Marketing Day (May)
  • World Marketing Festival (October)
6. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.

7. Progressive International Development

A new plan that encourages students to think internationally from their first year to their fourth.

1: Students will get experience interacting and researching online with universities in Germany and the UK.
2: We offer a first international experience with a short visit to one of our associated universities in Europe and offer the chance to attend events like BCN Thinking Challenge.
3: We prepare students for the latest and/or most transcultural challenges in collaboration with European universities.
4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.).

8. Research

Chairs and Research Groups:

- The Chair on Charitable Economy
- The Chair on Family Business and Business Creation
- Employability, youth and social exclusion (EJES) investigation group
- Entrepreneurship, strategy and business competition research group (GREECE)

 

Careers and internships

CAREER OPPORTUNITIES

Students who earn the Official Degree in Marketing and Commercial Management from Abat Oliba CEU University can pursue their careers in the following areas:

  • Marketing and sales departments at companies and organisations
  • Sales management and consultancy: organisation and management of the salesforce
  • Marketing management and consultancy: marketing audit, training and strategy design
  • Commercial distribution companies: shopping centre management, merchandising, logistics and trade marketing
  • Market research companies: market studies, analysis of business opportunities, creation and development of new products or commercial viability studies
  • Marketing and advertising companies: strategic account management
  • Higher-education teaching

INTERNSHIPS

In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

 
  • List of companies
    PDF

International outlook 

INTERNATIONAL AGREEMENTS

ARGENTINA

UniversityPlacesUniversity CodeLanguage Requirements
Universidad Cat贸lica de Argentina2*AR UCASpanish
Universidad Cat贸lica de la Plata1*AR UCALPSpanish
Universidad Fasta2*AR UFASTASpanish

AUSTRIA

UniversityPlacesUniversity CodeLanguage Requirements
The University of Graz1A GRAZ01German B2/English B2
Kufstein University of Applied Sciences3A KUFSTEIN01English B2

BELGIUM

UniversityPlacesUniversity CodeLanguage Requirements
Artesis Plantijn University College Antwerp1B ANTWERP62English B2
EPHEC (Ecole Pratique des Hautes Etudes Commerciales)2B BRUXEL82French B2/English B2
Howest Hogeschool2B KORTRIJ03English B2/Dutch B2
Thomas More University College2B MECHELE14English B2

BRAZIL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade de Ribeirao Preto2*BR UNAERPPortuguese

CANADA

UniversityPlacesUniversity CodeLanguage Requirements
Centennial College4*CAN CCADE/MKT: TOEFL 80

CHILE

UniversityPlacesUniversity CodeLanguage Requirements
Universidad del Pacifico Chile4*CL PACIFICOSpanish
Universidad de Santo Tom谩s5*CL USTSpanish
Universidad del Desarrollo1*CL UDDSpanish

GERMANY

UniversityPlacesUniversity CodeLanguage Requirements
Augsburg Hochschule3D AUGSBUR02German B1/English B1
Zeppelin University (Friedrichshafen)4*D FRIEDRI01English B2/German B2
Fachhochschule K枚ln2D KOLN04English B1/German B1

FRANCE

UniversityPlacesUniversity CodeLanguage Requirements
Universit茅 Montesquieu - Bordeaux IV2F BORDEAU41French B1
ESDES Lyon Business School - Universite Catholique Lyon2F LYON10English B2/French B2
ESCE. 脡cole Sup茅rieure du Commerce Ext茅rieur2F PARIS213English B2/French B2
Universit茅 Perpignan VIA DOMITIA2F PERPIGN01French B1
Toulouse Catholic University4*F TOULOUSE09French B2/English B2

HUNGARY

UniversityPlacesUniversity CodeLanguage Requirements
Corvinus University of Budapest2HU BUDAPES03English B2/Hungarian B2

ITALY

UniversityPlacesUniversity CodeLanguage Requirements
Universit脿 Politecnica delle Marche1I ANCONA01Italian A2/English A2
Universit脿 Cattolica del Sacro Cuore1I MILANO03Italian B1/English: TOEFL 79/IELTS 6.0
Libera Universit脿 di Lingue e Comunicazione IULM3*I MILANO05Italian A2

MEXICO

UniversityPlacesUniversity CodeLanguage Requirements
Instituto Tecnol贸gico de Monterrey3*MX ITESMSpanish
Universidad An谩huac del Norte4*MX UAMNTOEFL 89/IELTS 7.0
Universidad Panamericana3*MX UPSpanish
Universidad de la Vera Cruz2*MX UVCSpanish
Universidad del Valle de Atemajac1*MX UNIVASpanish

PERU

UniversityPlacesUniversity CodeLanguage Requirements
Universidad de Piura2*PE UDEPTOEFL 70
Universidad Cat贸lica San Pablo1*PE UCSPSpanish

PORTUGAL

UniversityPlacesUniversity CodeLanguage Requirements
Universidade Catolica de Lisboa ADE2P LISBOA01Portuguese A2/English B2
IADE1P LISBOA46English B2
Universidade Lus贸fona de Humanidades e Tecnologias1P LISBOA52Portuguese B2/English B2

POLAND

UniversityPlacesUniversity CodeLanguage Requirements
John Paul II Catholic University of Lublin1PL LUBLIN02Polish B1/English B2
Nicolaus Copernicus University1*PL TORUN01English B1
Lazarski University2*PL WARSZAW14English B2

SWEDEN

UniversityPlacesUniversity CodeLanguage Requirements
Kristianstad University2S KRISTIA01Swedish A2/English B1

RUSSIA

UniversityPlacesUniversity CodeLanguage Requirements
Lomonosov Moscow State University1RU MSURussian B2/English C1

FINLAND

UniversityPlacesUniversity CodeLanguage Requirements
Laurea University (Espoo)3SF VANTAA06English B2

UNITED KINGDOM

UniversityPlacesUniversity CodeLanguage Requirements
University of Glasgow Caledonian6UK GLASGOW08English C1 (Consult GCU certificates)
London South Bank University2UK LONDON066IELTS 6.0/TOEFL 550 (PBT)/213 (IBT) 80/CAE

UNITED STATES

UniversityPlacesUniversity CodeLanguage Requirements
Florida International University2*US FIUTOEFL 550 (PBT)/80 (IBT)/IELTS 6.5
University of Missouri - St. Louis4*US UMSLTOEFL 61 (iBT)/500 (PBT)/173 (CB)/IELTS 5.5
Saint Thomas University Houston2*US USTTOEFL 550
Whitewater University2*US UWWTOEFL 500 (PBT)/61 (iBT)/ IELTS 5,5
 
*: Places are split between different courses.

Fees and funding

TOTAL PRICE OF THE 1ST YEAR

鈧8,655

RESERVING YOUR PLACE

You can reserve your place at Abat Oliba CEU University by paying 鈧1,500 (discounted from the total cost of the course). This guarantees your place while you complete other entry requirements.

PAYMENT METHODS

Once the place has been reserved, the remaining amount can be paid in the following ways:

  • Single payment

    The single payment method features a 3% enrolment discount.

  • Payment in instalments

    In 5 instalments per academic year.

 

  • Monthly payment

    In 10 instalments with special-offer 0% interest, no arrangement fee financing. These also include a 3% enrolment discount.

  • Financing agreements

    With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also include a 3% enrolment discount.

MORE INFORMATION

Please contact the Information Service if you want us to offer you a personalised economic plan.
Tel. +34 932 53 72 00
futurosalumnos@uao.es

Quality and regulation 

ADMISSION PROFILE

Students should be interested in aspects of the economy and running and managing a business. They must be aware of the social role of businesses and how to analyse, diagnose and propose solutions to problems. Furthermore, they must be able to analyse, synthesise and work in a team, understand and abstract ideas, express ideas clearly, be sociable, broaden their world view and have a perspective on their own possible evolution.

Knowledge of another language (preferably English) is desired and required, as is a flair for communication.

OBJECTIVES

  • To have a refined business and economic language and a solid knowledge of the basic management concepts and tools applicable to businesses.
  • To have a global vision of the organisations and environment they work in and are built on.
  • To understand how the economy works and how changes within it affect business decision-making.
  • To develop the skills necessary to apply the knowledge gained and to be prepared to carry out professional tasks in all kinds of areas of marketing and commercial management.
  • To be able to evaluate, criticise, discuss, build on and present legal ideas based on an understanding of social, economic, international and other contexts.
  • To acquire a humanist education on to use as a base in both life and the professions they have trained for. One that is compatible with the values of sustainability, and social responsibility of any kind within a company or organisation.
  • To become an impartial, responsible and diligent worker who understands the commitment involved in performing tasks that are so crucial for the common and individual good.
  • To develop their initiative and leadership, as well as their interest in marketing and commercial management.
  • To acquire the linguistic knowledge necessary to manage marketing and sales professionally.

DEGREE SKILLS

REGULATIONS FOR CONTINUATION OF STUDIES

MONITORING INDICATORS

ACTION PLAN FOR TUTORS